CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.  The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity.  The episode distinguishes between Lean Process Redesign's emphasis on streamlining current processes to remove waste and Agile Marketing's focus on small, cross-functional teams delivering incremental customer value through feedback.  It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks. If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity - then be sure to tune in.   Additional Resources See Episode 26. How to overcome resource constraints and get to market faster - for more on what Lean Process Is and how to implement it in your team. See Episode 54. How Agile Marketing Drives Customer Centricity  - for more on the benefits of Agile Marketing with real-world results.   Need help optimising your marketing team? Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.   This podcast was edited by Clare Ryan.  

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation.  Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth.  The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work.  Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode.   Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.    

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams.  Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities Discover agile marketing practices that dismantle team silos and boost efficiency Learn the leadership principles and strategies to drive change and create a high-performance team culture Explore the mistakes to avoid and tips to become a revered CMO Gain insights from interviews with leadership experts and authors, and marketing leaders from across industries.  Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or follow Ty on LinkedIn and let him know you're a fan of the show Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.  Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.  In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services The importance of North Star Metrics to focus a team on delivering the ultimate customer value What roles you need on a growth team and why it’s important to start small and then scale Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.     Discount code to see Sean live in Sydney/Melbourne in March-April 2024 Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024. Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis Enter the discount code: Ty-GROW-34 As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  References Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024  Hacking Growth by Sean Ellis Unlocking Growth  Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast   What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast   Influence: The Psychology of Persuasion by Robert Cialdini    Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod.   Help us help you Hit  follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.  This podcast was produced by Ty Hayes and edited by Clare Ryan.  Thank you and enjoy the show!

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, developing and mature and the characteristics associated with these.  Jonathan explains the typical team structures, responsibilities and leadership profiles associated with the three company growth stages. How CMOs can lead an upward company growth stage transition including common traps to avoid.   How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them. How AI is having an impact on marketing team design and structure.  Enjoy the show!   P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  References Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale.  HBR’s 10 must reads on strategic marketing  Give away your legos and other commandments for scaling start-ups  Contact Jonathan   Find Jonathan on LinkedIn and mention you heard him on the podcast.  Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.   This podcast was produced by Ty Hayes and edited by Clare Ryan.   Thank you and enjoy the show!  

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss:  Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company.  How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing) The role of the Marketing Operations function within the team and how it has been leveraged to optimise value.   How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity. Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size.  Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  References Find out more about ActiveCampaign Patrick Lencioni - The 5 Dysfunctions of a Team  Chris Zook and James Allen - The Founder's Mentality  Elad Gill - The High-Growth Handbook  Chris Voss - Never Split the Difference   Contact Shay   Find Shay on LinkedIn and mention you heard him on the podcast.  Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.  

  Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss:  What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people What CMO’s should look for when looking to hire a full package marketing ops lead.  Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this.   If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this.   Enjoy the show!   P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  References Find out more about marketingops.com  and their upcoming event in November 2023 MOps-Apalooza 2023 State of the Marketing Operations Report by marketingops.com   Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: https://www.linkedin.com/in/darrellalfonso/    Contact Mike  Find Mike on LinkedIn and mention you heard them on the podcast.    Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn   Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.   This podcast was produced by Ty Hayes and edited by Clare Ryan.    

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss:  The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result.  (Gartner 2023 CMO Spend and Strategy Survey) So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format.  References Dr Seuss - Oh, the Places You’ll Go!  Mikael Krogerus and Roman Tschäppeler -  The Communication Book  Contact Sheena  Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.  We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:  How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team.  The overall marketing team design at Calendly and how Jessica’s prior experience in creating a  product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies.  The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format.  Adam Grant - Give and Take  Patrick Lencioni - Overcoming the Five Dysfunctions of a Team Brene Browne's work on Vulnerability   Contact Jessica Find Jessica on LinkedIn and mention you heard her on the podcast. Find out more about Calendly     Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Enjoy the show!

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most teams make when getting started with agile marketing  The keys to a successful agile marketing rollout The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation.  Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format.  References The 6th Annual State of Agile Marketing Report by Agile Sherpas  The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days  Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance  Contact Growth Generators Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Could you help us continue to help you? Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show.  This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show!