CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss:  An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.  The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not) Investments that marketing teams/organisations must make to scale agile marketing successfully. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format.  References The Scaled Agile Framework  The Agile Marketing Manifesto Contact Melissa Reeve Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance   Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.   This podcast was produced by Ty Hayes and edited by Lewis Hallam.  

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the  The Marketing Agility Podcast  Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss:  How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia.  Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation. How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators.  The 3 most common pitfalls marketing team face when implementing Agile Marketing   Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format.  References Hackathon at Curtin University on YouTube   Contact Ty and Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.   This podcast was produced by Ty Hayes and edited by Lewis Hallam.   Thank you, and enjoy the show     Thank you, and enjoy the show  

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators Tips to help your team find meaning in what they do and drive alignment throughout your marketing team The importance of building a strong first team The value of authentic leadership The unique challenges of delivering marketing services within a state tourism body Erik’s genuine love for South Australia and how he has fulfilled his 20-year-long goal to have a role that allows him to showcase and promote its beauty to the nation and the world Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Erik, with all the tips and strategies laid out in an easy-to-read format. References Patrick Lencione - Team #1 Weimer Snijders - Eat Your Greens Contact Erik de Roos Find Erik on LinkedIn and mention you heard him on the podcast. Find out more about   Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80% of clients think they’re good at writing briefs but only 10% of agencies agree The common problems with briefing, why they arise and the issues they create What you can do to improve the briefing process The importance of having a strategy from which your brief draws from/links to The importance of clear targeting and positioning The 3 kinds of objectives to include in your briefs How to evaluate the work that comes back from your agencies to know if it’s on brief Some tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  References Make sure you also download a copy of the best practice guide ‘The best way for a client to brief an agency’ written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs Find Pieter-Paul von Weiler and Matt Davies on LinkedIn and tell them you heard them on the podcast, or shoot them an email pp@betterbriefs.com and matt@betterbriefs.com  Find out more about BetterBriefs Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which is welcome advice given the increasing workloads facing many marketers. In this episode, we discuss: The onset of Web3, NFTs, and the Metaverse and their basic definitions Specific use cases for NFTs How (and why) small companies should embrace this emergent tech Why Web3 should be embraced going forward Examples of companies that have entered the metaverse and are doing it well How Web3 can change the way that brands build communities and reward customer engagement The prevalence and prominence of DAOs (decentralised autonomous organisations) and what impact they might have on agencies and staffing Steve Glaveski’s framework to boost productivity: Cut the CRAP. C for Consensus-seeking R for Responsiveness A for Availability P for Process Paralysis Steve’s advice for how CMOs can scale their own content marketing - he should know, Steve’s authored two books, written loads of blog articles and published hundreds of podcast episodes The value of emotional intelligence, the value of ownership over your work, and the value of your time. And more! About Our Guest Steve Glaveski is the founder and CEO of Collective Campus and community-owned web3 accelerator, Metarise, and his mission is to unlock the latent potential of people to create impact in the world and lead more fulfilling lives. He co-founded children’s entrepreneurship program, Lemonade Stand, is the author of several books, including Wiley books Time Rich: Do Your Best Work, Live Your Best Life (May 2020), Employee to Entrepreneur: How To Earn Your Freedom and Do Work That Matters (2019), is a contributor to the Harvard Business Review and hosts the award-winning Future Squared podcast. He founded the media network, NoFilter, during the pandemic. He previously worked for the likes of EY, KPMG, Westpac and Macquarie Bank. Contact Steve www.metarise.club www.metavise.io www.collectivecampus.io twitter.com/steveglaveski steveglaveski.com Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty.  What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively.  To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow. In this episode, we discuss: The HiFli framework and how it can be used to create a high-flying marketing team The details on what we mean by HiFli: Harmonise Infrastructure Flow Lead Innovate How some of the most important work you can do is align your marketing strategy with your organisational strategy How to make your metrics do the work for you when they're properly chosen and analyzed How leadership and innovation are required to cultivate high performance How CMOs can build trust with their CEOs to stay in the seat long enough to make an impact  What high performance actually means and how to develop it in your teams Why making your processes leaner and more agile can help contribute to better results How to analyze and rebuild the infrastructure your team needs to be the best And more! You're joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth. P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. Head to our website to download the notes. Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing leader. The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy. How to socialise your strategy to get stakeholders on board.  Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role.  Why and how marketers should be taking ownership of the commercial agenda for your organisation. Why a long-term marketing strategy is still required in today’s rapidly changing world. The difference in company orientation from being product-oriented, to sales-oriented to production-focused - to the holy grail of being marketing-oriented. What this means in terms of the remit of marketing, and the size and composition of the marketing team. About our guest Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing  Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach. Get the notes  P.S. As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.  Contact Abigail Dixon Website (access the book and podcast here): www.thewholemarketer.com Abigail Dixon @LinkedIn; Instagram: @thewholemarketer www.labyrinthmarketing.co.uk Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.  5-stage team transformation framework. Follow or connect with Ty on LinkedIn and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates.  Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influential leader. About our guest Adam Fraser is CFO of MedTech Startup Omniscient Neurotechnology (08t), which was the 2022 winner of SXSW innovator award for AI and machine learning. At the intersection of neuroscience and data science, 08t is creating more detailed maps of the brain's neural highways. With over 25 years of broad-based finance, corporate finance, private equity, technology and martech experience, Adam brings a wealth of experience to his current CFO role. Adam explains how marketing and finance can (and should) work in concert with each other to help realise the business and strategic objectives of the company. Fun fact, Adam was the host of EY's marketing podcast 'Let's Talk Marketing.' P.S. You'll want to grab the detailed notes that accompany this episode packed with all the financial term definitions. To access these, head to our website lookout for this episode and download the notes. References 2022 SXSW Innovation Awards BambooHR HubSpot This is Marketing by Seth Godin Good to Great by Jim Collins Contact Adam Fraser Website: https://www.o8t.com/  Adam Fraser @LinkedIn Keep up with what Omniscient Neurotechnology is doing by visiting their LinkedIn page Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn and let us know what you think of the show. Help Us Continue to Help You Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents. As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave. It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome. Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive. Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors. Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire. P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References How to Win Friends and Influence People by Dale Carnegie Limitless by Jim Kwik The source by Tara Swart Secrets Thoughts of Successful Women by Valerie Young Ditching Imposter Syndrome by Clare Josa Contact Alison Shamir Alison Shamir Website Instagram LinkedIn Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce.  If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement. In this episode, we discuss: Three leaders that had a profound influence on Kelley’s career Why UTS chose to deploy Salesforce and how it aligned with their digital experience strategy Insights into the procurement process and what set Salesforce apart The importance of having the right people at the procurement table - and giving them enough time to participate The importance of building requirements with the end-users  How the vendor's response can tell you a lot about how much they value the relationship Which Salesforce modules UTS chose to purchase and why The four must-have roles you need on your team to get out of the blocks with Salesforce The biggest challenges and wins so far Kelley is an accomplished leader with more than 25 years' experience in digital technology. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes with all the tips and strategies laid out. References University of Sydney Technology UTS 2027 Strategy Salesforce's Marketing Cloud Platform Power: A Woman's Guide to Living and Leading Without Apology," by Kemi Nekvapil Contact Kelley Johnson Find Kelley on LinkedIn and mention you heard her on the podcast.  Email Kelley any follow-up questions you have, kelley.johnson@uts.edu.au  Find out more about UTS Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.   Follow or connect with Ty on LinkedIn and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!