62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. 

In this episode, we discuss:

• What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
• How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth
• What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services
• The importance of North Star Metrics to focus a team on delivering the ultimate customer value
• What roles you need on a growth team and why it’s important to start small and then scale
• Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead
• Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.

Discount code to see Sean live in Sydney/Melbourne in March-April 2024

Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024.

Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis

Enter the discount code: Ty-GROW-34

As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 

References

• Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024
•  Hacking Growth by Sean Ellis
• Unlocking Growth
•  Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast 
•  What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast 
•  Influence: The Psychology of Persuasion by Robert Cialdini 

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing
• Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod.

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 This podcast was produced by Ty Hayes and edited by Clare Ryan.

 Thank you and enjoy the show!