59. Why you need a Marketing Operations team and how to build one

 

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode.

In this episode, we discuss: 

• What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue

• Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential

• How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people

• What CMO’s should look for when looking to hire a full package marketing ops lead. 

• Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this.

 

If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this.

 

Enjoy the show!

 

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 

References

• Find out more about marketingops.com  and their upcoming event in November 2023 MOps-Apalooza 2023

• State of the Marketing Operations Report by marketingops.com  

• Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: https://www.linkedin.com/in/darrellalfonso/ 

 

Contact Mike

•  Find Mike on LinkedIn and mention you heard them on the podcast. 

 

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn

 

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This podcast was produced by Ty Hayes and edited by Clare Ryan.