Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books
Oct 4, 2023 • 42min
Ep 96: The eCommerce Platform Arms Race with Rick Watson, eCommerce Strategy Consultant
We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time.
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Enjoy ✌️
Sep 27, 2023 • 32min
Ep 95: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback.
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Sep 20, 2023 • 28min
Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata
We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic.
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Sep 13, 2023 • 32min
Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabs
We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet.
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Sep 6, 2023 • 33min
Ep 92: Ben Read, founder of Redeployable, on building a purpose-driven platform
We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut.
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Aug 30, 2023 • 30min
Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm
We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not.
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Aug 23, 2023 • 31min
Ep 90: Toby Hoppy, co founder at All Things Butter on disrupting dairy
We discuss why they are disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter.
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Aug 16, 2023 • 35min
Ep 89: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
In this Wednesday’s episode, Will and Tim deep dive on the eComm news of the last week. They discuss the US military sending incorrect emails, WooCommerce and TikTok partnering up, TikTok’s new fulfilment service, Youtube’s affiliate programme and the demise of Wilko, WeWork and Hopin ☹️
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Aug 9, 2023 • 33min
Ep 88: Andrzej Dąbrowski, co founder & CEO of Shopstory
In this week’s episode Tim sat down with Shopstory co founder and CEO, Andrzej Dąbrowski. From his background in building digital experiences in Ecom, Andrejz talks about how Shopstory empowers designers and marketers to build visual content without the use of code or developers. Thus meaning, developers can spend their time elsewhere. Hear Andrejz's thoughts visual building, CMSs and the Headless horse race between Shopify, commercetools, Centra, Commerce Layer et al.
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Aug 2, 2023 • 42min
Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency
We discuss the advantages of a long term strategy horizon when it comes to a sale, why internal and external alignment on what people want out of the deal is key, the ceiling ones hits when they bootstrap, the pros and cons of different communications strategies when announcing the deal and Craig’s top tips for a better due diligence process.
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Enjoy ✌️
