Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books
Oct 18, 2023 • 30min
Ep 98: The Customer vs The Consumer with Orla Weir, Head of eCommerce at Denzels
We discuss the importance of product, why seasonal moments are so powerful, the parallels of dog treats and the baby clothes market, who and what Genz-ennial’s are and the perfection retention strategy (Routine, Iteration, Product, Experience and New news).
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Oct 17, 2023 • 51min
Bonus: Balancing Content & Commerce with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.
Oct 11, 2023 • 33min
Ep 97: Balancing online and offline communities with Isabelle Gormezano Marks, Marketing Director at East London Liquor Company
We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important.
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Oct 4, 2023 • 42min
Ep 96: The eCommerce Platform Arms Race with Rick Watson, eCommerce Strategy Consultant
We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time.
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Sep 27, 2023 • 32min
Ep 95: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback.
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Sep 20, 2023 • 28min
Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata
We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic.
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Sep 13, 2023 • 32min
Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabs
We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet.
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Sep 6, 2023 • 33min
Ep 92: Ben Read, founder of Redeployable, on building a purpose-driven platform
We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut.
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Aug 30, 2023 • 30min
Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm
We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not.
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Aug 23, 2023 • 31min
Ep 90: Toby Hoppy, co founder at All Things Butter on disrupting dairy
We discuss why they are disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter.
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