Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books
Feb 7, 2024 • 32min
Ep 105: The brave new world of growth with Richard Chapple, co founder of The Growth Foundation
On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation.
It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot waiting to be unleashed, the D2C principles that still exist today, avoiding choice paralysis, why D2C trumps omnichannel if it’s profitable, the pros and cons of geographical expansion and growth channels Rich is bullish on in 2024; Threads, Reddit and Podcasts.
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Nov 29, 2023 • 35min
Ep 104: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and predictions for 2024.
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Nov 22, 2023 • 34min
Ep 103: Owning and buying D2C businesses with Ben Cogan, co-founder of Agora and Hubble Contacts
We discuss the Agora investment thesis and process, why VC dollars can mask product market fit, where VC-backed D2C is going in 2024, whether it’s better to IPO or sell to a big CPG, why the pandemic was bad for FBA aggregators and the advantages of being a D2C operator and investor.
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5 snips
Nov 15, 2023 • 38min
Ep 102: Tapping into the power of personalised community data with Alex Beyer and Kristin Cardwell, co founders of Sourcerie; the world's first community-driven decision making platform
We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business.
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Nov 8, 2023 • 38min
Ep 101: How to connect brands with the top 1% of global creative agencies with co founders of AUFI, Toby Wilkinson & Nick Bell
We discuss the importance of agency people, the power of curation when it comes to agency selection, why awareness is key for growth, the shift from full service to niche and back to full service, why omnichannel is replacing D2C, how investing has complimented their business and why human IP is underrated.
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Nov 1, 2023 • 34min
Ep 100: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
On this episode we discuss Dollar Shave Club moving to Shopify and being put up for sale, how Hello Bello got into trouble, Indonesia banning TikTop Shop, why Wiggle might get bought, Nike’s new D2C gym equipment brand, Apple’s Ai announcement and Tala getting into outwear.
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Oct 25, 2023 • 32min
Ep 99: Building a marketing automation platform with Rytis Lauris, Co-founder and CEO at Omnisend
We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania.
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Oct 18, 2023 • 30min
Ep 98: The Customer vs The Consumer with Orla Weir, Head of eCommerce at Denzels
We discuss the importance of product, why seasonal moments are so powerful, the parallels of dog treats and the baby clothes market, who and what Genz-ennial’s are and the perfection retention strategy (Routine, Iteration, Product, Experience and New news).
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Oct 17, 2023 • 51min
Bonus: Balancing Content & Commerce with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.
Oct 11, 2023 • 33min
Ep 97: Balancing online and offline communities with Isabelle Gormezano Marks, Marketing Director at East London Liquor Company
We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important.
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