Offcuts

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the growing desire for better quality coffee in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and finally, what is coffee-core and why is it important? …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation. It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot waiting to be unleashed, the D2C principles that still exist today, avoiding choice paralysis, why D2C trumps omnichannel if it’s profitable, the pros and cons of geographical expansion and growth channels Rich is bullish on in 2024; Threads, Reddit and Podcasts. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and predictions for 2024. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the Agora investment thesis and process, why VC dollars can mask product market fit, where VC-backed D2C is going in 2024, whether it’s better to IPO or sell to a big CPG, why the pandemic was bad for FBA aggregators and the advantages of being a D2C operator and investor. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the importance of agency people, the power of curation when it comes to agency selection, why awareness is key for growth, the shift from full service to niche and back to full service, why omnichannel is replacing D2C, how investing has complimented their business and why human IP is underrated. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

On this episode we discuss Dollar Shave Club moving to Shopify and being put up for sale, how Hello Bello got into trouble, Indonesia banning TikTop Shop, why Wiggle might get bought, Nike’s new D2C gym equipment brand, Apple’s Ai announcement and Tala getting into outwear. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️