Offcuts

We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in 10 years? …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agencies will become more boutique, ShopifyGPT prompt predictions and why Ai WON’T end the agency model …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of a CMS in a Headless architecture and why Grebban bet on Centra. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and brand-led companies, the misconceptions of losing the app market, the pros and cons of inhouse versus outsourced teams, the mechanics of total cost of ownership analysis and why 2024 will be the renaissance of Headless. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the growing desire for better quality coffee in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and finally, what is coffee-core and why is it important? …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation. It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot waiting to be unleashed, the D2C principles that still exist today, avoiding choice paralysis, why D2C trumps omnichannel if it’s profitable, the pros and cons of geographical expansion and growth channels Rich is bullish on in 2024; Threads, Reddit and Podcasts. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and predictions for 2024. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️