Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. ………….

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