Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books
Jun 19, 2024 • 31min
Ep 123: Crafting the ideal tech stack, with Lucy Reid, Co-founder at Your Basket Is Empty
We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
Jun 12, 2024 • 32min
Ep 122: Defining eCommerce OS with Cian Wright, VP of Partnerships at Swap
We discuss why post purchases experiences are generally poor, the impact Amazon has had on consumer expectation, what it’s like to build a modern B2B SaaS roadmap, why eCommerce operating systems are important, taking incumbents like Global E and the power of a cool B2B brand.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Swap, here
Enjoy ✌️
May 29, 2024 • 31min
Ep 121: Balancing D2C and B2B with Katy Cottam, Founder and CEO of Luna Daily
We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️
May 22, 2024 • 34min
Ep 120: The B2B eCommerce Master Plan with Chloe Thomas eCommerce Consultant & Podcaster
We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️
May 15, 2024 • 29min
Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London
We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️
May 8, 2024 • 27min
Ep 118: Is B2B the biggest growth opportunity in commerce right now? With Jason Greenwood, B2B eCommerce Specialist & Consultant
We discuss where the biggest B2B opportunity are (B2B2C or B2C2B), whether modern D2C playbooks are informing modern B2B playbooks, the B2B and broader market opportunities in LATAM - where Jason currently lives, and what market places are winning and losing in 2024.
May 1, 2024 • 34min
Ep 117: Defining modern B2B with Alex Weston, Sales Director at SparkLayer
We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️
Apr 24, 2024 • 30min
Ep 116: Is the future of commerce Headless or low code? With Martin Jensen, Co-founder at Centra
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
Apr 17, 2024 • 33min
Ep 115: Life after a big replatform with Hannah Bennett, Head Of Digital at Paul Smith
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
Apr 10, 2024 • 31min
Ep 114: The intersection of content and commerce, with Magnus Hillestad, Co-founder and CEO, Sanity
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years.
………….
📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
