Offcuts

We discuss where the biggest B2B opportunity are (B2B2C or B2C2B), whether modern D2C playbooks are informing modern B2B playbooks, the B2B and broader market opportunities in LATAM - where Jason currently lives, and what market places are winning and losing in 2024.

We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️

We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in 10 years? …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agencies will become more boutique, ShopifyGPT prompt predictions and why Ai WON’T end the agency model …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of a CMS in a Headless architecture and why Grebban bet on Centra. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and brand-led companies, the misconceptions of losing the app market, the pros and cons of inhouse versus outsourced teams, the mechanics of total cost of ownership analysis and why 2024 will be the renaissance of Headless. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️