Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books
Nov 30, 2021 • 49min
S4 2021 Episode 4: Kelsey Moreira, Founder & Fearless Leader of Doughp
I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. We discuss how getting sober led to the creation of Doughp, where we are in terms of de-stigmatising addiction recovery, why not starting a canned mocktail company was a good idea, how the pandemic brought about a successful pivot, the advantages of having real SMS conversations with your customers and what it's like to be a Shark Tank contestant.
Nov 16, 2021 • 49min
S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective
I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.
Nov 9, 2021 • 46min
S4 2021 Episode 2: Hannah Samano, Founder & CEO of Unfabled
I chat with Hannah Samano, Founder & CEO of Unfabled. We discuss why it's important to re-write the period care story, the evolution of personalisation to meet the demands of consumer lifestyles, whether community building is part of the new D2C playbook, why being impact-led helps with customer advocacy and our favourite Tony's Chocolonely flavours.
Nov 4, 2021 • 41min
S4 2021 Episode 1: Aman Advani, co-founder & CEO of Ministry of Supply
I chat with Aman Advani, co-founder & CEO of Ministry of Supply. We discuss why it's important to know the industry you're disrupting, the art of balancing form and function, how they created the workliesure category nine years before it existed and why giving your personal phone number to customers is a great idea
Sep 21, 2021 • 47min
S3 2021 Episode 5: Matt Bland, co-founder of Ragged Edge
I chat with Matt Bland, co-founder of Ragged Edge.
We discuss how a childhood dream led to the creation of Ragged Edge, moving from agency adolescence to agency adulthood, the advantages of finding a niche, the keys to a successful business partner relationship and how they solved their own brand problem.
Sep 15, 2021 • 42min
S3 2021 Episode 4: Liz Whitney, founder of Cove
I chat with Liz Whitney, agency world master and founder of Cove.
We reflect on the challenges modern agencies face, why coaching helps you become a better consultant, the importance of enjoying the journey, creating employee personas to help navigate the new hybrid working environment and what the ideal agency model looks like.
Aug 25, 2021 • 49min
S3 2021 Episode 3: Hannah Russell, co founder of Mags Creative.
I chat with Hannah Russell, co founder of Mags Creative.
We discuss how a curated marketplace led to the creation of Mags, creating audio that reaches millions of listeners, not believing the highlights reel, the diversity challenge in the podcast space, predictions from 2019, enjoying the early 2020 Clubhouse moment and a new idea to help DIY podcasters level up.
8 snips
Aug 18, 2021 • 51min
S3 2021 Episode 2: Peter Kang - co founder of Barrel.
Peter Kang, co-founder of Barrel, a creative agency for direct-to-consumer brands, shares a wealth of insights. He discusses the challenges of balancing side projects and personal life transitions with co-founders. Kang reveals transformative lessons from 'The Fifth Discipline' that foster a learning organization. He emphasizes the importance of a supportive team framework for remote work. On a lighter note, he fondly reminisces about 1990s basketball and makes the case for John Starks as the greatest NBA player.
Aug 11, 2021 • 48min
S3 2021 Episode 1: CJ Daniel-Nield, co founder of Planes Studio
I chat with CJ Daniel-Nield, co-founder of Planes Studio. We discuss how a New Zealander ends up founding a product agency in London, building a reputation when you don't have a portfolio, the realities of no new business, defaulting to openness and why clients may not need agencies in the long run.
Jul 6, 2021 • 49min
S2 2021 Episode 7: Glen Burrows, co founder and CMO at The Ethical Butcher
I chat with Glen Burrows, co-founder and CMO at The Ethical Buther. We discuss how a vegetarian of 25 years came to co found a butcher, the relevance of modern food labelling, challenging veganism, the benefits of pre agriculture and how a thought-provoking Facebook post turned into an accidental viral hashtag movement.
