

Offcuts
Tim Richardson
Offcuts is a podcast and newsletter about commerce, culture and AI.
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry.
We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take.
All grounded in what is actually happening. Not just what is trending.
Brought to you by the team at Factory: https://www.factory-digital.com/
Episodes
Mentioned books

Jul 1, 2021 • 49min
S2 2021 Episode 6: Fionn Hart, UK Country Manager at Flipdish
On this episode, I chat with Fionn Hart - UK Country Manager at Flipdish. A Dublin-based digital food-ordering platform. We discuss the challenges of remote hiring, taking on the big food delivery apps, the power of customer advocacy, their recent €40m investment round, predictions for DTC food in 2021 and getting comfortable with worst-case scenarios.

Jun 23, 2021 • 47min
S2 2021 Episode 5: Emilie Vanpoperinghe, co founder & CEO at Oddbox
I chat with Emilie Vanpoperinghe, co founder & CEO at Oddbox. We discuss the complexities of a food-based subscription model, balancing purpose and profitability, the advantages of being a B-corp, maintaining work-life balance when your co-founder is your life partner and why we should all be eating more wonky fruit and veg.

Jun 16, 2021 • 49min
S2 2021 Episode 4: Amanda Hesser, co-founder & CEO at Food 52
I chat with Amanda Hesser - co-founder & CEO at Food 52. We discuss the early days of Food 52, the success of bootstrapping, pioneering the content and commerce curve, the power of community, the recent acquisition of Dansk and why failure was never an option.

Jun 8, 2021 • 45min
S2 2021 Episode 3: Ian Baron, Chief Papa at Mamamade
I chat with Ian Baron - Chief Papa at Mamamade.
We touch on the advantages of building a brand with your life partner, organically growing a community to 30,000 members, the art of asking the right questions, experiential supermarkets and the ideal vegan feast.

Jun 2, 2021 • 48min
S2 2021 Episode 2: Gini Newton co-founder of Karma Cans & Karma Kitchen
I chat with Gini Newton - co founder of Karma Cans and Karma Kitchen. We touch on how Karma Cans led to the creation of Karma Kitchen, the advantages of running a business with your sister, building communities and how a trip to Norfolk to buy a kitchen for £600 ended up being a very wise decision.

May 26, 2021 • 49min
S2 2021 Episode 1: Claire Warner, co-founder of Aecorn Drinks
I kick off the season by chatting to Claire Warner, co-founder of Aecorn Drinks. We discuss her transition from big corporate to start up, the concept of unlearning, Aecorn's unique product development process and whether isolation has actually made us more open to new things?!

Mar 17, 2021 • 44min
S1 2021 Episode 6: Eva Pascoe, Director of Ecommerce at The Retail Practice
I chat with Eva Pascoe - a technology and eCommerce trailblazer, speaker, writer, co-founder of the world's first internet cafe and Director of Ecommerce at The Retail Practice.
We discuss how the tragedy at Chernobyl led to her journey in technology, the shift from omnichannel to pure-play DTC, working smarter not harder and why 2020 was more challenging than the dot com crash.

Mar 10, 2021 • 48min
S1 2021 Episode 5: Keir Whitaker, Business Consultant & Coach
I chat with Keir Whitaker - a digital pioneer, co-founder of Default (a Shopify app company) and a freelance marketing and business consultant for Shopify Partners. We touch on his 20+ years of digital experience, reimagining events in a post-COVID world, states of flow, t-shaped skill sets and nerding out on Bowie. The article that touches on individual contributors Keir mentions is this one: https://staff.design/

Mar 2, 2021 • 49min
S1 2021 Episode 4: Shimona Mehta, Managing Director EMEA at Shopify
I chat with Shimona Mehta, Managing Director EMEA at Shopify. We look at predictions for 2021, whether DTC is being replaced by DTE (direct to everywhere), how brands are scaling responsibly and the word on every iOS users' lips - Clubhouse.

Feb 23, 2021 • 41min
S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'
I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.


