The Factory Podcast
S3 2021 Episode 2: Peter Kang - co founder of Barrel.
Aug 18, 2021
Peter Kang, co-founder of Barrel, a creative agency for direct-to-consumer brands, shares a wealth of insights. He discusses the challenges of balancing side projects and personal life transitions with co-founders. Kang reveals transformative lessons from 'The Fifth Discipline' that foster a learning organization. He emphasizes the importance of a supportive team framework for remote work. On a lighter note, he fondly reminisces about 1990s basketball and makes the case for John Starks as the greatest NBA player.
50:42
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Quick takeaways
- The transition of Barrel from a casual, creatively-driven agency to a more structured business model was essential for sustainable growth.
- Peter Kang emphasized the importance of investing in team experiences and employee well-being to foster a cohesive agency culture.
Deep dives
The Journey to Founding Barrel
The inception of Barrel was influenced by the co-founders' early collaborative experiences at Columbia University, where they explored website design and branding. Peter Kang, after a stint at Lehman Brothers, recognized that traditional corporate roles did not fulfill his creative aspirations. He and his co-founder Seyuk used weekends to work on freelance projects, leading to the eventual decision to start their own agency. This commitment solidified their confidence in pursuing entrepreneurship full-time once they observed the possibilities of turning their creative passion into a sustainable business.
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