Peter Kang

Peter Kang, Co-founder of Barrel Holdings, has two decades of experience in the digital agency landscape, focusing on Shopify and Webflow. He shares his unlikely transition from running a small web agency to building a thriving holding company. Peter discusses the crucial role of specialization and strategic partnerships, the challenges of market saturation, and how they innovated within their agency framework. He also highlights the impact of their 'Consumed and Created' newsletter, fostering creativity and thoughtful consumption.

Peter Kang, co-founder of Barrel, a creative agency for direct-to-consumer brands, shares a wealth of insights. He discusses the challenges of balancing side projects and personal life transitions with co-founders. Kang reveals transformative lessons from 'The Fifth Discipline' that foster a learning organization. He emphasizes the importance of a supportive team framework for remote work. On a lighter note, he fondly reminisces about 1990s basketball and makes the case for John Starks as the greatest NBA player.

Peter Kang, co-founder of Barrel, shares his journey in the digital branding and design industry. He discusses key milestones in Barrel's evolution, including the strategic shift towards direct-to-consumer brands. Peter reflects on the importance of systems thinking in management and how embracing change can fuel growth. He also highlights the need for a dedicated sales team to enhance client satisfaction and improve scaling. Insightfully, he considers innovative investment strategies that align with Barrel's expanding services in a tech-driven landscape.