The SEO Mindset Podcast

This week we’re doing things a little differently… On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast.That’s right, we recorded an episode in front a live audience, and the topic was all about personal branding.LIVE Podcast SponsorsShoutout to our headline sponsor, SISTRIX, who provided us with insightful data on the topic of personal branding, which helped us to shape the episode and conversation on the night. Also thanks to our food sponsor Majestic and drink sponsor Sitebulb. The event isn’t possible without the support of our wonderful sponsors, so huge thank you!Okay, are you ready for the live podcast recording? Let’s get stuck in!About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin

The hosts share their transformative experiences from a recent trip to India, highlighting the impact of meditation on personal growth. They discuss the joy of embracing spring along with a humorous gardening tale involving cheeky squirrels. Delving into the significance of self-care amidst a busy lifestyle, they emphasize the importance of quality time and community connections. The power of Sky meditation is explored as a pathway to mental clarity, encouraging listeners to incorporate mindfulness practices into their daily lives for enhanced well-being.

Feeling buried under your SEO to-do list? Discover effective prioritization strategies to regain control and focus. The hosts share personal experiences of overwhelm and emotional stress, spotlighting the importance of recognizing these feelings. Learn practical tips like the 80-20 rule and momentum driver tasks to tackle high-impact responsibilities. They discuss the significance of balancing work with personal duties, particularly for women, while promoting self-care and open dialogue. Get ready to transform chaos into organization!

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today’s episode is brought to you by STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.Topic: How To Build Your Personal BrandDate: Wednesday 9th April 2025Time: 7pm UKWhere: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HWPrice: FREEWe look forward to seeing you on the night 🙌Get your ticketCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO. Topic: How To Build Your Personal Brand Date: Wednesday 9th April 2025 Time: 7pm UK Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW Price: FREE We look forward to seeing you on the night 🙌 Live Podcast Apr 25Check out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO. Find out more about STAT by following the link below:STAT

Discover how journaling has evolved from simple diary entries into a powerful tool for personal and professional growth. The hosts share effective prompts to boost self-awareness and productivity, while emphasizing gratitude and emotional processing. They explore the joy of journaling without pressure and the importance of finding the right tools for an enriching experience. Listeners are encouraged to join live events focused on personal branding, enhancing both their journaling journey and business insights.

In this engaging discussion, Jordan Koene, CEO of Previsible and former Head of SEO at eBay, shares his insights on AI's evolving role in the SEO industry. He addresses the common fears surrounding job loss, emphasizing how AI can enhance careers and open new avenues for growth. The conversation highlights the necessity for SEO professionals to develop AI-related skills and embrace technological change. Jordan also explores strategies for using AI to boost creativity and efficiency while adapting modern SEO practices for better client service.

Emina Demiri-Watson, Head of Digital Marketing at Vixen Digital, brings over a decade of experience in digital marketing and a passion for SEO. She discusses the evolving SEO landscape, stressing the importance of a diverse skill set amid advancements in AI and data privacy. Emina shares insights on fostering curiosity and a growth mindset, which are essential for personal and professional development. She also introduces the Clear Cut Initiative for enhancing personal branding, emphasizing community support and career courage in the fast-paced SEO industry.

Perimenopause is a reality for millions of people, yet it’s still a taboo topic in many workplaces. In this episode, Sarah sits down with Jojo to talk about her personal experience - from the moment she knew, to how it impacts her job, and the ways she manages her symptoms.We’ll dive into why this conversation matters, how menopause is becoming more prevalent in the workforce, and why it’s time for employers to step up. Plus, we’re highlighting the Menopause Workplace Pledge, a movement pushing for better workplace support (link in the show notes).We cover:How she knew she had perimenopauseHer feelings about having perimenopauseHow it shows up for her at workHow she manages symptomsAbout Jojo:Jojo is Marketing Manager at Sitebulb. She has 15 years' experience in content and SEO, with 10 of those agency-side. Jojo works closely with the SEO community, collaborating on webinars, articles, and training content that helps to upskill SEOs. Where to find Jojo:Jojo Furnival on LinkedInJojo's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeBeing 100% Authentically (and Unapologetically) You - The SEO MindsetHow to be Authentically ConfidentEmina Demiri-Watson | Head of Digital Marketing | Vixen DigitalEmina Demiri LinkedInWomen in Tech SEO | Global CommunityNHS Perimenopause StatsMenopause Workplace PledgeCopyright 2025 Sarah & Tazmin Mentioned in this episode:Come join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO. Topic: How To Build Your Personal Brand Date: Wednesday 9th April 2025 Time: 7pm UK Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW Price: FREE We look forward to seeing you on the night 🙌 Live Podcast Apr 25Today’s episode is brought to you by PrevisibleToday’s episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible’s solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!PrevisibleClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:Clear Narrative Media

Billie Hyde, founder of RankSuite and SEO consultant at Uptake Agency, discusses the concept of personal learning programs. She emphasizes their importance for self-directed education, especially in the SEO field. Billie shares how structured yet flexible learning can radically boost individual growth. They talk about setting achievable goals, celebrating small victories, and the value of tracking progress. The conversation is infused with humor and insights on collaboration, making the journey of learning engaging and effective.

Hannah offers a unique and refreshing perspective on crafting a compelling speaker pitch. My biggest takeaway? Her invaluable advice: "Pitch a talk that only you can give." Tune in to the full episode to discover what that truly means!About Hannah:Hannah Smith Founder Worderist.com Via her company, Worderist.com, Hannah offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. With more than 15 years in the industry, her creative work has won multiple awards, and she's worked with a range of companies including the BBC, Dyson, Expedia, MailChimp, and Salesforce. Hannah has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich, London. Hannah also writes a newsletter called "Manufacturing Serendipity" (sign up here: https://worderist.com/newsletter/) where she shares short essays, and some of the unexpectedly delightful things she's encountered each fortnight. Where to find Hannah:Hannah's Website @hannah_bo_banna on X Hannah Smith on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeKirsty HulseWomen in Tech SEO | Global CommunityEvents, Community, Marketing | Erin Simmons FreelanceAreej AbuAliNewsletter – WorderistHow to Write a Compelling Speaker Pitch – WorderistCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin