
The SEO Mindset Podcast
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
Latest episodes

Nov 7, 2024 • 35min
A Deeper Dive into Journaling
We discuss all things journaling, including what it is, benefits, and how you can do it the most effectively.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeRevitalise E-Journal — Tazmin SulemanCopyright 2025 Sarah & Tazmin

Oct 31, 2024 • 55min
How to Confidently Price your Services with Ed Deason
Have you ever wondered how to price your product/services?Maybe you wanted to ask for a raise, but found it difficult to have 'that' conversation.Or you were offered a job, and deep down knew the salary was not in line with the value you brought, but didn't know how to navigate the situation.Well, this week's episode, I was joined by Ed Deason, a Business Coach who shares his expertise on how to handle these 'money' situations and why so many struggle with pricing.About Ed:Ed is an experienced business coach working primarily with founders and freelancers (including some very well known SEOs). He helps his coachees to sign more clients, grow their businesses, find balance and live their ideal lifestyles. Follow Ed:Ed's Website Ed Deason on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast - if you're feeling extra generous, leave us a review!Resources used for episodeBen Goodey on LinkedInTaylor Scher on LinkedInCopyright 2025 Sarah & Tazmin Mentioned in this episode:RankSuiteWhat if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for.
RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace.
Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial.RankSuiteDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A Coffee

Oct 24, 2024 • 37min
How You Can Better Deal with Rejection
Rejection is bound to happen, it's something that we can't avoid, especially if we're pushing ourselves and stepping outside of our comfort zone. Whilst it's unavoidable, there are easy-to-implement strategies that you can put in place to help you better deal with rejection.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A Coffee

Oct 17, 2024 • 1h 32min
The Live Podcast : Career Planning without Overwhelming Yourself
This week we have a special episode for you. It's the recording of The Live Podcast we recorded a few weeks ago at Brighton. Sarah and Tazmin, along with our co-host, Jack Chambers-Ward talked all about how to Career Plan without Overwhelming Yourself.We talked about our experiences of career planning, what has worked for us, and what hasn't, and shared actionable tips aimed at making career planning easier. There was also a live Q&A with the audience, and as is now the way at our events, were super authentic, and supportive of each other.It is longer than usual, so grab a drink, get cosy, and enjoy!Live podcast sponsors:Headline sponsor - SISTRIXFood and drinks sponsor - MajesticAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Sign up to be a guest on the podcast here.Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all podcast episodes: The SEO Mindset Podcast website Subscribe and follow the podcast: Listen to The SEO Mindset Podcast Resources used for episodeFree Ikigai TrainingCopyright 2025 Sarah & Tazmin

Oct 10, 2024 • 48min
Do You Stay or Do You Go...?
Do you stay or do you go? We've all been in that situation where we've stayed a little too long in a situation, as we're hoping and wishing things will change. In this episode we delve into this topic, discussing when you should indeed stay, and when you should walk away, and how to do this in a healthy way.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and follow the podcast: Listen to The SEO Mindset Podcast - if you're feeling extra generous why not leave us a 5-star review!Copyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A Coffee

Oct 3, 2024 • 37min
How can Ikigai (age-old Japanese concept) help you?
We talk about the age old Japanese concept or theory of ikigai, which offers a path to discover what truly brings joy and satisfaction. Listen to find out more about this concept, how it can help, and how you can implement it.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Sign up to be a guest on the podcast here.Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all podcast episodes: The SEO Mindset Podcast website Subscribe and follow the podcast: Listen to The SEO Mindset Podcast Resources used for episodeDifferences Between the Fixed & Growth Mindset [Part 1] - The SEO Mindset PodcastDownload your free Ikigai trainingCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A Coffee

Sep 26, 2024 • 48min
Bonus: Revisiting Thinking like an Entrepreneur with Tazmin
Job hunting is hard, and so is changing your mindset so that you can think more like an entrepreneur (even when you're not self-employed).Each season we'll end with not one, but two bonus episodes. During these bonus episodes, we'll be digging into our extensive archive, and reposting some of our favourite conversations, guests, and topics. When reposting these existing episodes, we'll add a fresh perspective whether that's a new thought angle and perspective, or give you more valuable tips and advice.For this season's second bonus episode, we've decided to repost an episode in our fifth season where we discuss thinking like an entrepreneur, and Tazmin gives her top tips when job hunting.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeWomen in Tech SEO | Global CommunityHow to Overcome the Fear of Failure | SEO Mindset Podcast - The SEO Mindset PodcastMentorship with Montse Cano | The SEO Mindset Podcast - The SEO Mindset PodcastCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25

Sep 19, 2024 • 32min
Bonus: Revisiting the importance of Self-Reflection with Tazmin
Self-reflection is hard but important for personal growth and career development. Don't worry, Tazmin has you covered in this bonus episode of the podcast, where she gives her top tips and advice.Each season we'll end with not one, but two bonus episodes. During these bonus episodes, we'll be digging into our extensive archive, and reposting some of our favourite conversations, guests, and topics. When reposting these existing episodes, we'll add a fresh perspective whether that's a new thought angle and perspective, or give you more valuable tips and advice.For this season's first bonus episode, we've decided to repost an episode in our first season where we discuss self reflection.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin

Sep 12, 2024 • 52min
How to Market Yourself without feeling 'Icky' with Alice Rowan
This weeks Alice Rowan talks about how to market yourself without feeling awkward. Most of us find it a bit (or lot) icky, but the truth is, without it, progress is difficult.Alice shared her insights on why it feels awkward, what she does to combat it, gives lots of actionable tips, and gives her strong views on selfcare, all in her usual straight forward manner.About AliceConsider Alice your friendly neighbourhood no-bullshit website copywriter and SEO nerd. Her speciality is detangling chaotic websites to improve the messaging, conversion, and user experience. Follow Alice@alicerowancontentmarketing on Instagram Alice's Website Alice Rowan on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Resources used for episodeFreelance SEO UK -Nikki Pilkington- non wanky SEO freelancerCheck out all episodes: The SEO Mindset Podcast website Subscribe and never miss and episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin Mentioned in this episode:Come join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25Check out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Find out more about STAT by following the link below:STAT

Sep 5, 2024 • 58min
Why Stakeholder Management is Important with Sabiha Shakil
What is stakeholder management and why is it important to your career? This week Tazmin talks to Sabiha on this crucial soft skill which is key to career progression and leadership.About Sabiha:Sabiha has been in the industry for over 20 years, and is the founder and CEO of marketing consultancy business Nisa Digital, based in the UAE. Nisa Digital specialise in Life and Applied sciences marketing, providing strategic, digital and mentoring services to help businesses achieve their marketing goals. Sabiha is the recipient of the Top 100 Rising Women Power Leaders in Asia 2023 Award, and also a mentor and member in the DBWC, WTS and FCDC communities. She is a judge at many marketing awards including the Global Search Awards, MENA Search Awards and APAC Search Awards!" Where to find Sabiha:Sabiha on LinkedInSabiha 's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Clear Connect NetworkUse code 'seomindset' at checkout to get £10 off your ticket price for Clear Connect Network, hosted by Clear Narrative Media.Clear Connect Network Check out all episodes: The SEO Mindset Podcast website Shoutouts during the episode:Women in Tech SEO CommunityFreelance Coalition for Developing Countries (FCDC)Paid Search AssociationDubai Business Women CouncilCopyright 2025 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25Check out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Find out more about STAT by following the link below:STAT