The SEO Mindset Podcast

Embracing AI and Developing your Skills with Jordan Koene

11 snips
Mar 13, 2025
Guest
Jordan Koene
In this engaging discussion, Jordan Koene, CEO of Previsible and former Head of SEO at eBay, shares his insights on AI's evolving role in the SEO industry. He addresses the common fears surrounding job loss, emphasizing how AI can enhance careers and open new avenues for growth. The conversation highlights the necessity for SEO professionals to develop AI-related skills and embrace technological change. Jordan also explores strategies for using AI to boost creativity and efficiency while adapting modern SEO practices for better client service.
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INSIGHT

AI Adoption in SEO

  • People in the SEO industry are split on AI adoption.
  • Some fully embrace it, while others remain hesitant.
INSIGHT

Fears Around AI in SEO

  • SEOs fear AI due to reluctance to abandon familiar tactics, changing discovery methods, and data measurement shifts.
  • Consumers are discovering information in radically different ways, impacting SEO strategies.
ANECDOTE

Recipe Search Example

  • Consumers prefer AI for recipe searches due to its conciseness compared to ad-heavy Google searches.
  • AI's directness aligns better with immediate needs like ingredient lists and steps.
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