Embracing AI and Developing your Skills with Jordan Koene
The SEO Mindset Podcast
Intro
This chapter emphasizes the significance of cultivating AI-related skills specifically for SEO professionals. It encourages listeners to overcome their fears of AI technology and provides practical strategies for leveraging these advancements for personal and professional development.
Sarah chats to Jordan about AI’s and LLM's impact on the SEO industry. They address common fears such as job loss and uncertainty, and how it can actually enhance SEO, boost careers, and unlock new opportunities.
About Jordan
Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation. Previously, Jordan was CEO of Searchmetrics, a leading search and content intelligence platform. He led its expansion into a market-leading SaaS solution, driving U.S. growth and developing data-driven strategies to scale content and search traffic for Fortune 100 companies and agencies. Before Searchmetrics, Jordan was the Head of SEO at eBay and held key roles at various tech startups. He is also an active investor and advisor to technology-driven companies.
Where to find Jordan
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
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Find out more about Previsible's LLM Content Exploration: Previsible AI
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Resources used for episode
Copyright 2025 Sarah & Tazmin
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Come join us for the LIVE podcast the night before brightonSEO
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Today’s episode is brought to you by Previsible
Today’s episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible’s solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!
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