Jordan Koene

In this engaging discussion, Jordan Koene, CEO of Previsible and former Head of SEO at eBay, shares his insights on AI's evolving role in the SEO industry. He addresses the common fears surrounding job loss, emphasizing how AI can enhance careers and open new avenues for growth. The conversation highlights the necessity for SEO professionals to develop AI-related skills and embrace technological change. Jordan also explores strategies for using AI to boost creativity and efficiency while adapting modern SEO practices for better client service.

Jordan Koene, Co-Founder and CEO of PreVisible, brings over twenty years of SEO expertise to the discussion about Google's latest 'Nothing Burger' algorithm update. He breaks down why this seemingly minor change is vital for strategists. Jordan shares practical tips for businesses on navigating subtle shifts to enhance their search rankings. Additionally, he discusses the implications of Google's core updates and the unique challenges tech giants face in today's competitive landscape.