

The SEO Mindset Podcast
Sarah & Tazmin
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
Episodes
Mentioned books

Jan 29, 2026 • 41min
How to Effectively Set Goals when Life Gets in the Way
How do you effectively set goals when life gets in the way? Even the best plans can fall apart when life gets busy, messy, or exhausting.In this episode, Tazmin shares how to adapt your goals when your energy dips, build a “bare minimum” version of your plan, and keep moving forward without abandoning yourself.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast websiteSubscribe and never miss an episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.Captivate Tips/Memberships

Jan 22, 2026 • 50min
Choosing the Right Goal (Not Just a Good One)
How do you choose the right goal, and not just a good one?In this bonus episode, Tazmin reflects on one of the most overlooked reasons people struggle to feel successful.... By choosing goals that look good on paper but don’t feel right in real life.She shares two simple questions to help you choose goals that truly support the person you are and the one you are becoming.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast websiteSubscribe and never miss an episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & Tazmin

Jan 15, 2026 • 49min
Causes and Fixes for Poor Focus with Steven Wilson-Beales
What are the common causes for a lack of or poor focus, and can it be fixed?This is the very topic we explore with guest, Steven Wilson-Beales. We cover what having focus means, his own experiences, and practical strategies you can implement to improve.About Steven:Steve brings over 20 years of experience managing digital content teams across music, entertainment, education, and publishing. Currently Co-Chair of the Journalism Advisory Board for the Association of Publishers, he helps brands and publishers refine their editorial strategies and adapt to the evolving zero-click search landscape.
His career began in music journalism, writing for a national student website before joining Universal Music to review chart releases and interview bands. After launching a consultancy business supporting the Association of Colleges in the Further Education sector, he returned to music as Head of Internet at Ministry of Sound. He went on to lead the Entertainment desk at MSN UK before joining Global as Head of Editorial in 2014.
Outside of his content leadership roles, he writes and produces electronic music under the alias Zylinderkopf.Where to find Steven:Steven's WebsiteSteven Wilson-Beales on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset PodcastCheck out all episodes: The SEO Mindset Podcast websiteResources used for episodeLeadership in SEOHarry Clarkson Bennett LinkedInBeers and SEO with Barry and SteveCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.
Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?
Captivate Tips/MembershipsFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Jan 8, 2026 • 40min
Is It Worth Setting Goals in 2026?
Is goal setting still worth doing?In a world where tech roles, skills, and even entire industries are changing faster than ever, is there any point?In this episode, Tazmin and Sarah have an honest conversation about why goals can feel outdated or exhausting, why so many people get the “ick” about them, and how to think about goals in a more flexible, human way.They also share their own goals for 2026 and a couple of simple actions you can take without adding more pressure.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastCheck out all episodes: The SEO Mindset Podcast websiteResources used for episodeThe 12 Week YearCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Dec 18, 2025 • 38min
Self Care During Christmas and the Holiday Season
In this light, uplifting episode, Sarah and Tazmin explore why the holiday season often drains our energy, and how small shifts in mindset can bring the joy back plus easy ways to slow the stress and refill yourself during December.Perfect for anyone who wants a calmer, more enjoyable holiday season without the overwhelm.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe to the podcast: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeReclaim The Holiday Magic GuideSetting Yourself Up For Success [2025]Copyright 2026 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Dec 11, 2025 • 44min
What are the 6 human needs SEO's need for career growth?
What are the six human needs and how do they shape the behaviours, motivation, and growth of ambitious SEOs? In this episode, Tazmin breaks down how these often show up in your role and how understanding these needs can unlock career growth. About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Working on international websites and campaigns can be exciting and rewarding but it can also be challenging, frustrating and sometimes a little lonely.The International Search Summit is an event dedicated to all-things international search and will bring together digital marketers from over 30 countries to learn, share and connect in beautiful Barcelona.The 3-track, 30 speaker agenda covers a whole host of topics across international SEO, content and paid search and is the perfect event for anyone working for global brands or clients.It’s happening on Thursday 17th November 2022 and listeners of this podcast can save 15% on all tickets with the code SEOMINDSET. Here's the link to the website to find out more and book your place:Search Summit Barcelona Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeWhat is Inner Chatter and How it Can Improve Self-Belief?6 Human Needs - Tony RobbinsCopyright 2026 Sarah & Tazmin

Nov 27, 2025 • 43min
Celebrating Your Wins (No Matter How Small)
When was the last time you truly celebrated a win? If you're struggling to remember, you're not alone. In this episode, we explore why we often skip straight to the next task without acknowledging our achievements and why that needs to change.Join us as we discuss the reasons we forget to celebrate and more importantly, why celebrating small wins matters for your momentum, mental wellbeing, and long-term success. We'll share practical ways to acknowledge your progress, from keeping a win jar to simply pausing before moving on to the next thing.Stick around to discover how to make celebration a habit that keeps you motivated and present.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Check out our resources (free and paid)Copyright 2026 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.Captivate Tips/Memberships

Nov 20, 2025 • 50min
How to Improve your Social Health & Wellbeing with Steve Paine
How do the people around you make you feel? Energised and supported, or drained and negative?This week, Steve Paine from SISTRIX joins to discuss social health and wellbeing, both at work and in life. We reflect on our recent brightonSEO LIVE recording, share personal experiences, and explore how being intentional about our social circles impacts career success.Plus, we dive into fascinating search data revealing how people seek help with social health and wellbeing online.About Steve:Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content.“We use a journalistic approach to crafting useful, high-quality stories from our data.”Steve has a very long history in online content dating back to before the web was born.Where to find Steve:Find out more about Steve on LinkedInCheck out SISTRIX websiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Thanks to SISTRIX for sponsoring the LIVE podcastSISTRIX is a SEO analysis tool best known for its Visibility Index that measures how visible websites are in Google search results across different countries. The platform offers modular tools for keyword research, competitor analysis, backlink monitoring, and technical site audits.Check out SISTRIXCheck out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeSISTRIX Social Health DataLive Podcast: Social Health is Key to Career Success - The SEO MindsetCopyright 2026 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Nov 13, 2025 • 44min
How to embrace change (it doesn't have to be stressful)
Change is happening faster than ever, and many people feel stretched between global chaos and personal expectations. In this episode, we explore why change feels more overwhelming today and how to navigate it without losing your sense of calm or self. You’ll hear honest reflections, practical grounding tools, and gentle ways to move through uncertainty with more intention and less pressure.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeLIVE podcast October 2025Inner Chatter Podcast EpisodeBuy Me A CoffeeCopyright 2026 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

Nov 6, 2025 • 47min
What is Inner Chatter and How it Can Improve Self-Belief?
We have up to 80,000 thoughts a day, most of them negative and untrue! In this episode, Tazmin and Sarah explore how to quiet your inner critic, boost self-belief, and rewrite your inner chatter. Hear Tazmin’s inspiring story of turning failure into growth and discover four powerful affirmations to start your day with confidence and calm.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Today’s episode is brought to you by Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.Dedicated to assisting you with all your marketing, content and strategy needs.You can find them on all social media platforms or using the link below:Check out Clear Narrative MediaFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefit from our podcast.Support the podcastResources used for episodeLive Podcast: Social Health is Key to Career Success - The SEO MindsetUsing Meditation to Stay Calm and FocusedCopyright 2026 Sarah & Tazmin


