The SEO Mindset Podcast

This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.About Lily:Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries. Where to find Lily:Lily's Website @lilyraynyc on X Lily on LinkedInLily on BlueskyAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today’s episode is brought to you by Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.Dedicated to assisting you with all your marketing, content and strategy needs.You can find them on all social media platforms or using the link below:Check out Clear Narrative MediaFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.Click the link below:Buy Me a CoffeeResources used for episode Crystal Carter SEO Consultant, Speaker & MentorGlenn Gabe of G-Squared Interactive (GSQi) Provides Search Engine Optimization (SEO) Consulting Services | SEO Consultant in Princeton, NJGoogle NotebookLM | Note Taking & Research Assistant Powered by AICopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:Clear Narrative Media

This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discretion is advised.We can’t always avoid life’s curveballs, but we can prepare ourselves to handle them with resilience and clarity.This week, Sangeeta joins Sarah to talk about navigating life’s inevitable challenges. She opens up about her own personal experiences, what threw her off course, how she coped, and the steps she took to get back on track. Together, they explore how to get comfortable with discomfort and share practical strategies to help you move forward when life doesn’t go as planned.About Sangeeta:Sangeeta Pillai is an activist, podcaster, writer & speaker. She is the creator of the South Asian feminist platform Soul Sutras, has won many awards for her Masala Podcast and been featured in the press a lot. What keeps Sangeeta going? The hundreds of messages I get from my sisters who tell me that my work “changed their life”. Follow Sangeeta:@soulsutras on Instagram Sangeeta's Website Sangeeta on YouTube Sangeeta on LinkedInPre-order 'Bad Daughter'About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today’s episode is brought to you by Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.Dedicated to assisting you with all your marketing, content and strategy needs.You can find them on all social media platforms or using the link below:Check out Clear Narrative MediaFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.Click the link below:Buy Me a CoffeeResources used for episodeBad Daughter Book – Soul SutrasThe Holistic Psychologist Dr. Nicole LePeraCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/MembershipsFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:Clear Narrative Media

Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap?Tazmin talks Sarah through her recent brightonSEO talk, 'Burn Bright Not Out: How to Succeed On Your Terms', where she talks in depth about the common success trap and three steps to finally breaking free.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Donate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:Buy Me a CoffeeFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminResources used for episodeContact Me — Tazmin SulemanIkigai TrainingIntroduction to Journaling — Tazmin SulemanHave you done your Yearly Review? — Tazmin SulemanSuccess Alignment Audit — Tazmin SulemanSuccess Alignment Training — Tazmin SulemanCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

In this episode, we’re unpacking the UK Supreme Court’s ruling that defines “woman” based on biological sex and why that’s deeply harmful to the trans community. We’ll explore how this decision erases trans identities, threatens legal protections, and reverses hard-won progress.We’ll share my thoughts on why trans rights are human rights, and why true equality means standing with our trans siblings. Finally, we’ll talk about how to show up in the workplace, from respecting pronouns to challenging transphobia and creating inclusive spaces. This isn’t just about policy, it’s about people. Let’s talk about what real support looks like.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.Click the link below:Buy Me a CoffeeResources used for episodeUnderstanding Transgender People: The BasicsChange for Trans People – TransActualHomepage - MermaidsTrans Unite | Find a Transgender Support Group in Your AreaTrans Resources – LGBT FoundationHomepage | StonewallContact Us | SamaritansUK Supreme court rules legal definition of a woman excludes trans womenGender identity: age and sex, England and Wales - Office for National StatisticsCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

In this episode, Shola shares a powerful story about why you shouldn't be afraid to ask questions and having curiosity. We also cover why people are afraid, how to deal with rejection and practial strategies you can implement to get more familiar with asking questions.About Shola:Shola Kaye is the author of two books and an award-winning international speaker on Communication, Inclusive Leadership and Empathy at Work. She’s passionate about helping organisations create an atmosphere of belonging for their people. When a workplace is fully inclusive and welcoming, amazing things happen. People are transformed into leaders. Teams and groups perform better. Everyone gains. Shola’s work has appeared in a variety of industry journals, she’s a LinkedIn Learning instructor, and her clients include The United Nations and Deloitte. Where to find Shola:@shola_kaye on Instagram Shola's Website Shola on YouTube Shola Kaye on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.Click the link below:Buy Me a CoffeeResources used for episodeOliver Burkeman WebsiteUnapologetically Ambitious - Shellye ArchambeauFour Thousand Weeks: Time Management for MortalsCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:Clear Narrative MediaSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

This week we’re doing things a little differently… On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast.That’s right, we recorded an episode in front a live audience, and the topic was all about personal branding.LIVE Podcast SponsorsShoutout to our headline sponsor, SISTRIX, who provided us with insightful data on the topic of personal branding, which helped us to shape the episode and conversation on the night. Also thanks to our food sponsor Majestic and drink sponsor Sitebulb. The event isn’t possible without the support of our wonderful sponsors, so huge thank you!Okay, are you ready for the live podcast recording? Let’s get stuck in!About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin

The hosts share their transformative experiences from a recent trip to India, highlighting the impact of meditation on personal growth. They discuss the joy of embracing spring along with a humorous gardening tale involving cheeky squirrels. Delving into the significance of self-care amidst a busy lifestyle, they emphasize the importance of quality time and community connections. The power of Sky meditation is explored as a pathway to mental clarity, encouraging listeners to incorporate mindfulness practices into their daily lives for enhanced well-being.

Feeling buried under your SEO to-do list? Discover effective prioritization strategies to regain control and focus. The hosts share personal experiences of overwhelm and emotional stress, spotlighting the importance of recognizing these feelings. Learn practical tips like the 80-20 rule and momentum driver tasks to tackle high-impact responsibilities. They discuss the significance of balancing work with personal duties, particularly for women, while promoting self-care and open dialogue. Get ready to transform chaos into organization!

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today’s episode is brought to you by STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.Topic: How To Build Your Personal BrandDate: Wednesday 9th April 2025Time: 7pm UKWhere: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HWPrice: FREEWe look forward to seeing you on the night 🙌Get your ticketCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO. Topic: How To Build Your Personal Brand Date: Wednesday 9th April 2025 Time: 7pm UK Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW Price: FREE We look forward to seeing you on the night 🙌 Live Podcast Apr 25Check out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO. Find out more about STAT by following the link below:STAT

Discover how journaling has evolved from simple diary entries into a powerful tool for personal and professional growth. The hosts share effective prompts to boost self-awareness and productivity, while emphasizing gratitude and emotional processing. They explore the joy of journaling without pressure and the importance of finding the right tools for an enriching experience. Listeners are encouraged to join live events focused on personal branding, enhancing both their journaling journey and business insights.