
The SEO Mindset Podcast
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
Latest episodes

Mar 27, 2025 • 58min
Revisiting Career Planning with Added Reflection Advice
In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today’s episode is brought to you by STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.Topic: How To Build Your Personal BrandDate: Wednesday 9th April 2025Time: 7pm UKWhere: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HWPrice: FREEWe look forward to seeing you on the night 🙌Get your ticketCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25Check out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Find out more about STAT by following the link below:STAT

15 snips
Mar 20, 2025 • 46min
Revisiting Journalling with Prompts to Help You
Discover how journaling has evolved from simple diary entries into a powerful tool for personal and professional growth. The hosts share effective prompts to boost self-awareness and productivity, while emphasizing gratitude and emotional processing. They explore the joy of journaling without pressure and the importance of finding the right tools for an enriching experience. Listeners are encouraged to join live events focused on personal branding, enhancing both their journaling journey and business insights.

11 snips
Mar 13, 2025 • 58min
Embracing AI and Developing your Skills with Jordan Koene
In this engaging discussion, Jordan Koene, CEO of Previsible and former Head of SEO at eBay, shares his insights on AI's evolving role in the SEO industry. He addresses the common fears surrounding job loss, emphasizing how AI can enhance careers and open new avenues for growth. The conversation highlights the necessity for SEO professionals to develop AI-related skills and embrace technological change. Jordan also explores strategies for using AI to boost creativity and efficiency while adapting modern SEO practices for better client service.

Mar 6, 2025 • 49min
The Future of SEO Skills with Emina Demiri-Watson
Emina Demiri-Watson, Head of Digital Marketing at Vixen Digital, brings over a decade of experience in digital marketing and a passion for SEO. She discusses the evolving SEO landscape, stressing the importance of a diverse skill set amid advancements in AI and data privacy. Emina shares insights on fostering curiosity and a growth mindset, which are essential for personal and professional development. She also introduces the Clear Cut Initiative for enhancing personal branding, emphasizing community support and career courage in the fast-paced SEO industry.

Feb 27, 2025 • 46min
Managing Perimenopause at Work with Jojo Furnival
Perimenopause is a reality for millions of people, yet it’s still a taboo topic in many workplaces. In this episode, Sarah sits down with Jojo to talk about her personal experience - from the moment she knew, to how it impacts her job, and the ways she manages her symptoms.We’ll dive into why this conversation matters, how menopause is becoming more prevalent in the workforce, and why it’s time for employers to step up. Plus, we’re highlighting the Menopause Workplace Pledge, a movement pushing for better workplace support (link in the show notes).We cover:How she knew she had perimenopauseHer feelings about having perimenopauseHow it shows up for her at workHow she manages symptomsAbout Jojo:Jojo is Marketing Manager at Sitebulb. She has 15 years' experience in content and SEO, with 10 of those agency-side. Jojo works closely with the SEO community, collaborating on webinars, articles, and training content that helps to upskill SEOs. Where to find Jojo:Jojo Furnival on LinkedInJojo's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeBeing 100% Authentically (and Unapologetically) You - The SEO MindsetHow to be Authentically ConfidentEmina Demiri-Watson | Head of Digital Marketing | Vixen DigitalEmina Demiri LinkedInWomen in Tech SEO | Global CommunityNHS Perimenopause StatsMenopause Workplace PledgeCopyright 2025 Sarah & Tazmin Mentioned in this episode:Come join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25Today’s episode is brought to you by PrevisibleToday’s episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible’s solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!PrevisibleClear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative Media

Feb 20, 2025 • 40min
Why You Need a Personal Learning Program with Billie Hyde
Billie Hyde, founder of RankSuite and SEO consultant at Uptake Agency, discusses the concept of personal learning programs. She emphasizes their importance for self-directed education, especially in the SEO field. Billie shares how structured yet flexible learning can radically boost individual growth. They talk about setting achievable goals, celebrating small victories, and the value of tracking progress. The conversation is infused with humor and insights on collaboration, making the journey of learning engaging and effective.

Feb 13, 2025 • 40min
Writing a Compelling Speaker Pitch with Hannah Smith
Hannah offers a unique and refreshing perspective on crafting a compelling speaker pitch. My biggest takeaway? Her invaluable advice: "Pitch a talk that only you can give." Tune in to the full episode to discover what that truly means!About Hannah:Hannah Smith
Founder
Worderist.com
Via her company, Worderist.com, Hannah offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. With more than 15 years in the industry, her creative work has won multiple awards, and she's worked with a range of companies including the BBC, Dyson, Expedia, MailChimp, and Salesforce.
Hannah has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich, London.
Hannah also writes a newsletter called "Manufacturing Serendipity" (sign up here: https://worderist.com/newsletter/) where she shares short essays, and some of the unexpectedly delightful things she's encountered each fortnight. Where to find Hannah:Hannah's Website @hannah_bo_banna on X Hannah Smith on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeKirsty HulseWomen in Tech SEO | Global CommunityEvents, Community, Marketing | Erin Simmons FreelanceAreej AbuAliNewsletter – WorderistHow to Write a Compelling Speaker Pitch – WorderistCopyright 2025 Sarah & Tazmin Mentioned in this episode:Donate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A CoffeeFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Feb 6, 2025 • 51min
How to Lead When a Team Member Resigns with Paddy Moogan
It's that time of the year that many people are handing in their notice. The reflective time of Christmas and the opportunity a new year brings often means a change of role. But how can a manager or leader beat respond to this? This week Paddy Moogan shares his insights on how to do this, and how to reduce the risk it happens in the first place.About PaddyPaddy is Founder of The New Leader, offering agency advisory services to founders and senior management teams, helping them navigate the world of agency life. Before this, he was CEO and co-founder of Aira of ten years. Where to find Paddy:Paddy's Website Paddy Moogan on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeLauren SpearmanImportance of Emotional Intelligence in our Careers with Ammar Farishta - The SEO MindsetDo You Stay or Do You Go...? - The SEO MindsetBalancing Team Happiness and High Performance with Alex Wright - The SEO MindsetOptimise Your SEO Career: Listening & Conversational Skills - The SEO MindsetCopyright 2025 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:Clear Narrative MediaDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A CoffeeCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25

Jan 30, 2025 • 40min
Personal Branding with Jack Chambers-Ward (Plus Exciting Announcement)
Everyone is talking about personal branding. We're joined by our good friend Jack Chambers-Ward to discuss this trending topic and we also have a special announcement...The LIVE podcast is back! We're collaborating with Search with Candour the night before brightonSEO. Find out more by listening to the episode!About Jack:Jack's Facebook page @jlwchambers on Instagram Jack's Website @jlwchambers on X Jack on YouTube Follow Jack Chambers-Ward on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check all episodes: The SEO Mindset Podcast website Resources used for episodeSearch with Candour podcastOptimise Your SEO Career: Personal Branding with Crystal Carter - The SEO MindsetCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminDonate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A CoffeeCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.
Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE
We look forward to seeing you on the night 🙌
Live Podcast Apr 25

Jan 23, 2025 • 49min
How You Can Enjoy Networking (& Get The Most Out Of It)
Find networking hard or cringeworthy? Don't worry, you're not alone. Sarah and Tazmin discuss practical strategies and tips to implement to make networking more enjoyable and productive.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast (leave us a cheeky rating and review while you're there please...)Resources used for episodeUnderstanding DiSC Personality Types for better Workplace Relationships - The SEO MindsetOptimise Your SEO Career: Listening & Conversational Skills - The SEO Mindset PodcastImportance of Setting Boundaries with SEO Jo Blogs - The SEO MindsetCopyright 2025 Sarah & Tazmin Mentioned in this episode:Donate & Support The PodcastIf you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.
If you leave us a message we can also give you a shoutout. Link below:Buy Me A CoffeeFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin