Rosenfeld Review Podcast

Matt Duignan manages HITS—Microsoft’s Human Insight System, a web-based platform that captures market and data science insights, serving as a cross disciplinary database. He chats with Lou about how his team democratizes the process of arriving at new insights by offering access to researchers’ knowledge and data from different silos across the whole company. He also touches on the challenges of making such a system work in the absence of a cultural commitment to curation, and getting disparate teams to remember that they aren’t only researching for their own departments, but for the benefit of others as well. Learn more in “Skip User Research Unless You’re Doing It Right — Seriously” on Medium: https://medium.com/microsoft-design/skip-user-research-unless-youre-doing-it-right-seriously-15494e5ee033

Kristina Halvorson is the author of Content Strategy for the Web and producer of the Confab Conference, presented by her Minneapolis-based company Brain Traffic. In this episode of Rosenfeld Review, she discusses the best ways to deal with content chaos, navigate the changing nature of conferences (spoiler: they’re not dying!), and more. Kristina’s content framework, Brain Traffic’s Content Strategy Quad: https://www.braintraffic.com/blog/new-thinking-brain-traffics-content-strategy-quad

Luke Wroblewski, Product Director at Google (and author of Rosenfeld Media book Web Form Design), discusses his perspective on how better user interface design can make a huge impact. With a degree in graphic design and experience teaching at the Graduate School of Library and Information Studies, he brings a range of experiences and perspectives to the problem of how a design craftsperson can become more strategic and have a bigger impact. Finally, he shares what’s on the horizon - the next “web form design” to be solved. More about Luke: www.lukew.com

Dave Sifry is one of our curators for this year’s Enterprise Experience 2019 Conference – the 5th edition, which will be more focused on cross-functional collaboration. Dave brings a background in computer science, has launched and advised an impressive variety of startups, and now works in the Bay Area with a focus on organizational design. After getting a computer at the age of 9, Dave realized he was hooked on programming, and the joy of figuring out problems to help create solutions for products and companies. After founding several companies and learning from both mistakes and failures, Dave shares the insights he gained from those experiences. From how creativity in an institution can create more innovation company-wide, to the importance of team diversity, Dave brings a wide range of perspectives to this year’s conference curation team. Follow Dave on Twitter @dsifry ‏ More about Dave: www.sifry.com

Ellie Wu, Senior Director of Customer Experience Transformation at SAP Concur, chats with Lou about what exactly “customer success” means, her work with TedX SeattleWomen, and her contributions to this year’s reimagined program for June’s Enterprise Experience conference. What Ellie’s reading: James Clear, Atomic Habits More about TedXSeattleWomen: http://tedxseattle.com/events/tedxseattlewomen/ Attend Enterprise Experience: www.rosenfeldmedia.com/enterprise2019

In this episode of the Rosenfeld Review, Karen McGrane and Lou address the growing concerns over sexual harassment at the IA Conference and other industry events. Karen and Lou explore the #metoo movement's impact on the industry and what steps we can all take to address what’s happening. Learn more about Karen McGrane: http://karenmcgrane.com/

Sam McAfee is not a UX guy, which is why we’ve asked him to be one of our curators for Enterprise Experience 2019. This year’s program is designed to help UX leaders align, collaborate, and cooperate with peers from other functions in the enterprise—like engineering and product management, two areas Sam knows better than most. In this episode of the Rosenfeld Review, Sam shares his thoughts on the many forms leadership can take, how different types of people can all find their place on a larger team, and the way organizational structures affect the output of the people in them. A 20 year Silicon Valley veteran, Sam is the author of Startup Patterns, and helps companies build and scale new digital products, find and master product-market fit, and improve software development process and teamwork while scaling. More about Sam: – Startuppatterns.com Sam’s recent reads: –Team of Teams by Stanley A. McChrystal https://www.mcchrystalgroup.com/insights/teamofteams/ –Drive by Daniel Pink https://www.danpink.com/drive./ –Thinking Fast and Slow by Daniel Kahneman https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow –Essentialism by Greg McKeown https://gregmckeown.com/book/

Rich Mironov, author of The Art of Product Management, shares his experiences and advice around how product managers can approach the process of figuring out what an end user really wants, while managing a team of people with different perspectives on the same question. Rich is joining the curation team for this year’s Enterprise Experience Conference–read more about the new approach we’re taking this year: https://rosenfeldmedia.com/enterprise2019/updates/reaching-beyond-ux-sister-enterprise-silos/ Check out Rich’s book: The Art of Product Management: Lessons from a Silicon Valley Innovator https://www.mironov.com/book/ What Rich is reading now: Escaping the Build Trap by Melissa Perri https://melissaperri.com/book/

In this 100th episode of the Rosenfeld Review podcast, Lou talks with Whitney Quesenbery, co-author of two Rosenfeld Media books, about her work at Center for Civic Design. Hear about how Whitney works to improve federal voting standards at the procedural and product levels to make voting a part of everyday life. Learn more about Center for Civic Design: https://civicdesign.org/ Follow their Medium publication: https://medium.com/civic-designing

We see a trend in the work we do: the shift from looking at the micro level to more and more macro perspectives. With this in mind, Lou brings in Cornelius Rachieru, founder/co-curator of the Canux conference, and founder/managing partner of ampli2de, to discuss his work with "ecosystem mapping," a way to see how services and people relate to each other on a large scale. He discusses the move from mapping features to products to services and finally to ecosystems, and the methods he uses for creating an ecosystem map. Now we just have to wonder what the next level will be - universe mapping, perhaps? Follow Cornelius on Twitter: @Corneliux Learn more about Canux: www.canux.io Learn more about ampli2de: www.ampli2e.com Follow Rosenfeld Media on Twitter: www.rosenfeldmedia.com