Luke Wroblewski, Product Director at Google (and author of Rosenfeld Media book Web Form Design), discusses his perspective on how better user interface design can make a huge impact. With a degree in graphic design and experience teaching at the Graduate School of Library and Information Studies, he brings a range of experiences and perspectives to the problem of how a design craftsperson can become more strategic and have a bigger impact. Finally, he shares what’s on the horizon - the next “web form design” to be solved. More about Luke: www.lukew.com