
Rosenfeld Review Podcast
Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.
Latest episodes

Nov 11, 2024 • 31min
Systems Provocateur with Dr. Luke Roberts
In a thought-provoking discussion, Luke Roberts, COO and co-founder of HighFive, shares his insights as a systems provocateur. He dives into the resilience yet dehumanizing nature of systems and the challenges faced in initiating transformational change, particularly in education. Luke emphasizes the necessity of a long-term commitment to enacting meaningful change, often taking three years or more to see real results. He also explores the intersection of systemic issues with individual experiences, pushing the agenda for collaborative efforts in navigating complexities.

Oct 28, 2024 • 31min
Rewriting the Rules through Organizational Development with Amanda Woolley
“I’ve been asking myself the question, ‘Why are you doing that?’ since I was about four,” says Amanda Woolley. As an organizational development (OD) consultant and facilitator, she seems to have found the right profession. Amanda began her career with NHS England, eventually becoming the System Leadership Development Senior Manager before working as a consultant. Ironically, she initially rejected the notion that she was an “OD person,” not being entirely sure what the requirements were.
In Lou and Amanda’s discussion, she reflects on her journey into OD. She explains that OD focuses on helping teams step back and evaluate how they work together, addressing the complexities and “weirdness” that can emerge in workplace dynamics. They discuss the ideal environment for creating effective change in an organization, emphasizing the importance of neutrality, creativity, and ownership.
Amanda shares a personal story about being a caregiver at a young age for her ill mother. She reflects, “My best experiences in healthcare are when people have broken the rules.” Today, she brings stakeholders together so that procedures can be rewritten to make protocols efficient and effective for all involved—and she’ll bring her experience and OD perspective to her panel at Advancing Service Design 2024 (virtual, December 3-4).
What You'll Learn from this Episode:
- The purpose of Organizational Development and who typically does it
Common “weird” challenges organizations face
- When and why organizations should bring in consultants, like OD specialists, to provide a neutral perspective and facilitate better communication and problem-solving
- Amanda’s career path and the rich experiences that inform her work today
Quick Reference Guide:
0:14 - Meet Amanda
1:50 - Systems and organizational development share a focus on frameworks and language
5:08 - What is organizational development, and who does it?
6:24 - Being aware of what’s weird and doing something about it
9:43 - The triggers that expose the need for an organizational development specialist
14:21 - Creating space that invites change and creativity
17:15 - 5 things about the Rosenverse
19:53 - How Amanda’s experience with the National Health Services in the UK has influenced her work today
27:27 - Amanda’s gift for listeners
Resources and Links from Today's Episode:
Advancing Service Design Conference - December 3-4, 2024 https://rosenfeldmedia.com/advancing-service-design/
Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection―Now and in an Uncertain Future by Martin Seligman and Gabriella Rosen Kellerman https://www.amazon.com/Tomorrowmind-Resilience-Creativity-Connection_Now-Uncertain/dp/1982159766

9 snips
Oct 14, 2024 • 30min
The Design Conductors with Rachel Posman and John Calhoun
Rachel Posman and John Calhoun, seasoned DesignOps professionals from Salesforce, share their insights on harmonizing design and operations. They creatively parallel music orchestration to team coordination, emphasizing the artistry involved in DesignOps. They also discuss the evolution of the discipline and their new book, the first of its kind, which guides both newcomers and veterans. With a focus on advocating for the value of design operations, they stress the need for visibility and recognition of the critical contributions made by DesignOps teams.

Sep 16, 2024 • 32min
Co-Creating Operating Models for Design Teams with Daniel Orbach
Daniel Orbach, a notable speaker from JP Morgan Chase, delves into the art of co-creating operating models for design teams. He highlights the importance of mission-driven frameworks that evolve through teamwork. The conversation unveils how rituals can unify teams and inspire their mission, plus the magic of cross-pollination between groups to establish a shared vocabulary. Daniel shares his insights on fostering collaboration and continuous improvement within organizations, revealing how these practices can drive impactful change.

Sep 4, 2024 • 33min
Data-Driven Design with John Paul de Guzman
Being simultaneously data-driven and creative seems paradoxical. So does building statistics into the creative process. John Paul de Guzman has managed to do both. As the founder and chief creative of Frost Design and Consulting Group, and speaker at the upcoming DesignOps Summit, millions of Filipinos have been impacted by their work with major FinTech and telecom projects.
Much of the UX/UI talent in the Philippines is self-taught, often struggling with the gap between academic training and industry expectations. To address this, John Paul developed a systematic approach to training and design processes.
John Paul and Lou discuss how Frost has embraced data-driven design, which, contrary to the creative chaos one might expect, has led to more efficient workflows and better client outcomes. By integrating tools like Trello and Figma, and leveraging AI for task management, John Paul has significantly reduced administrative overhead. This approach allows designers to focus on their work rather than getting bogged down in busy work. They can track work in real time, eliminating the need for status meetings and improving overall productivity—a win-win for both the team and their clients.
What You'll Learn from this Episode:
- How John Paul and his team at Frost systematically integrated data into their creative processes
- How John Paul addressed the talent gap in his company
The tools he uses to track workflows and achieve always-current status on projects
- How probabilistic analysis helps predict project timelines and manage client expectations more accurately
- How John Paul is integrating AP in the project-tracking process
Quick Reference Guide:
0:13 - Introduction of John Paul
2:16 - The path that got John Paul where he is today
5:18 - What it means to be data-driven
8:39 - Systematizing the data-driven design process by tracking workflows
11:58 - Mapping the workflow
16:01 - Break
18:45 - Tools for probabilistic analysis and managing time
24:11 - The level of granularity John Paul’s team tracks
25:56 - Handling aspects of work that are more conceptual and difficult to atomize
30:46 - John Paul’s gift for listeners
Resources and Links from Today's Episode:
DesignOps Summit 2024 https://rosenfeldmedia.com/designops-summit/2024/

Aug 19, 2024 • 29min
Evaluating Designers with Ignacio Martinez
Giving feedback to subordinates can be just as stressful as receiving it. Yet evaluations are a critical component of retention, employer/employee expectations, and production in general. Having an evaluation framework and system in place creates efficiencies, fills voids, and benefits everyone on the team. Enter Ignacio Martinez, associate director at Grand Studio in Chicago. He’ll be delivering a talk at the Design Ops Summit in September, “Fair and Effective Designer Evaluation”.
In this podcast episode, Ignacio and Lou explore the importance of a well-structured evaluation framework that highlights “glows and grows” in the areas of craft, quality, client interaction, and teamwork. Ignacio’s system, built on the very accessible Google Sheets, combines quantitative metrics with qualitative feedback to reduce bias and offer a comprehensive assessment of designers' performance. His framework allows for continuous feedback from peers, project directors, and supervisors.
What You'll Learn from this Episode:
- The principles and methodologies behind creating a fair and effective designer evaluation system
- How contributions from peers, career managers, and directors can create a robust evaluation system
- The importance of a structured framework with clear categories and traits such as craft, quality, client interaction, and teamwork.
- The benefits of incorporating both quantitative metrics and qualitative feedback to minimize bias and provide comprehensive evaluations.
- How to create a framework for continuous ongoing feedback from peers, project directors, and supervisors
- How evaluation criteria may evolve based on internal priorities
Quick Reference Guide:
0:13 - Intro of Ignacio
3:54 - Evaluating designers then and now
6:32 - Gut feelings versus using a system
8:27 - Defining desired traits and levels
11:49 - The framework of the documentation
14:54 - The Rosenverse
17:34 - Who are the evaluators? Are they biased? Are they anonymous?
21:33 - The frequency of evaluations
22:36 - Consider what makes the business run
26:05 - The importance of transparency
26:51 - Ignacio’s gift for listeners
Resources and Links from Today's Episode:
Blurb of Ignacio’s “Fair and Effective Designer Evaluation” https://rosenfeldmedia.com/designops-summit/2024/sessions/fair-and-effective-designer-evaluation/
DesignOps Summit virtual conference - September 23-25 https://rosenfeldmedia.com/designops-summit/2024/
Rosenverse https://rosenfeldmedia.com/rosenverse/
Donald Glover https://www.imdb.com/name/nm2255973/

Aug 15, 2024 • 36min
All about ResearchOps with Kate Towsey
Kate Towsey has certainly left her mark on research operations, pioneering the practice, helping launch the ResearchOps community, and now through writing Research That Scales: The Research Operations Handbook, which Rosenfeld Media is publishing in September of 2024.
In her interview with Lou, Kate reflects on her journey from content strategist to a pivotal figure in the research operations community. She recounts her early days at the UK Government Digital Service, where she unexpectedly found herself building research labs, and later at Atlassian, where she helped develop systems to manage vast amounts of research data. Through her work, Kate realized the need for a more structured approach to research operations, leading to facilitating a global ResearchOps community. Oh, and along the way, she coined the term “PWDR” (“People Who Do Research”).
The conversation delves into the strategic importance of ResearchOps, emphasizing that it’s much more than just administrative support—it's about designing systems that enable organizations to effectively learn and innovate. Kate likens research operations to city planning, highlighting the need for strategy to build successful, sustainable systems.
What You'll Learn from this Episode:
- How Kate’s early work in content strategy and her experiences at the UK
- Government Digital Service (GDS) led to the work she does today
- The importance of aligning research operations with a clear research strategy
- How research operations have evolved over the years
- The distinction between research and insights, and the value of turning research findings into actionable insights that drive decision-making
Quick Reference Guide:
0:27 - Introduction of Kate and her book
3:32 - Kate’s ah-ha moment
9:38 - Facilitating a global conversation before writing the book
11:47 - 8 elements unique to operations
14:09 - The Rosenverse
16:56 - Defining research operations
16:15 - Strategy in operations
20:50 - A story from overlooking the Hudson River in 2018
23:58 - On insight
27:14 - Human-centered research
32:04 - Kate’s gift for listeners
Resources and Links from Today's Episode:
Research That Scales: The Research Operations Handbook by Kate Towsey https://rosenfeldmedia.com/books/research-that-scales/
Cha-Cha Club https://chacha.club/

Aug 5, 2024 • 44min
Advancing Service Design with Ben Reason and Patrick Quattlebaum
Ben Reason, founder of LiveWork Studio and co-author on service design, teams up with Patrick Quattlebaum, founder of Harmonic Design, to discuss the future of service design. They explore its evolution and the need for deeper integration with practices like agile and product management. The pair emphasizes the importance of communication across organizations, particularly in complex industries like healthcare. They also introduce an upcoming conference aimed at inspiring a new generation of service designers with real-world case studies and innovative methodologies.

Jul 22, 2024 • 35min
Making a Classic Even Better with Leah Buley and Joe Natoli
Leah Buley and Joe Natoli have teamed up to make something great (check out the reviews on Amazon!) even greater. How? Well, considering that The User Experience Team of One: A Research and Design Survival Guide was written more than a decade ago, it was time to revisit the content and make it even more relevant for today’s UX teams. After all, times have changed.
But the fundamental principles of the original book haven’t changed. They are as solid today as they were 11 years ago. What has changed is that the methods have been adapted for the speed of change in today’s businesses.
Joe says it best: “These methods are shorter. They're simpler. They’re more direct in a lot of ways, and they cut to the chase in a way that longer processes don’t. I've met plenty of senior people who are throwing up their hands and going, ‘We're doing all the things. Why isn't this working?’ And the truth is, they're kind of overworking and overthinking. Everything in this book is practical and direct and gets you from point A to B. I just don't think there's any better way to get there.”
What You'll Learn from this Episode:
- About Leah’s experience as a solo UX practitioner and the inspiration behind the first edition of UX Team of One
- How the UX field has changed over the past decade
- How the second edition aims to provide comprehensive yet practical UX methods that can be applied in various organizational settings
- About the shortcomings of UX boot camps and educational programs
- A perspective that balances UX advocacy with business objectives and the reality of corporate politics
- How to navigate and thrive in a UX career despite industry challenges, focusing on practical, adaptable methods and tools.
Quick Reference Guide:
0:46 - Introduction of Leah and Joe
1:33 - The User Experience Team of One, second edition
6:46 - Large or small team, Leah and Joe’s book is comprehensive without being overwhelming
8:58 - Righting wrongs
12:14 - What’s new in the second edition – striving to do more with less
15:58 - Break - plug for the Rosenverse
18:20 - The current shitstorm
21:39 - On speed
24:40 - On toolkits. Tools and methods are two different things.
28:16 - Who needs The User Experience Team of One?
30:45 - Leah and Joe’s gifts for the audience
Resources and Links from Today's Episode:
Rick Rubin’s The Creative Act https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886
Jakob Bro, jazz guitarist https://jakobbro.com/web/
Confessions of a Pricing Man by Hermann Simon https://www.amazon.com/Confessions-Pricing-Man-Affects-Everything/dp/3319203991
Bonfire of the Vanities by Tom Wolfe https://www.amazon.com/Bonfire-Vanities-Tom-Wolfe/dp/0312427573
The User Experience Team of One: A Research and Design Survival Guide by Leah Buley and Joe Natoli https://rosenfeldmedia.com/books/the-user-experience-team-of-one-second-edition/

Jul 8, 2024 • 31min
Make Things Better, Not Just Different with Erin Weigel
Have you ever thought about the similarities between art and science? Or about how math is the language of the universe? No? Welcome to a perspective shift. Ultimately this episode is about making things better, not just different. But how we get there is through a thoughtful and entertaining discussion with the witty and philosophical Erin Weigel.
Erin Weigel wants us to make things better, not just different. But how do we get there?
Lou had a thoughtful and entertaining discussion with Erin, always witty and philosophical—and often funny as hell. Join them on a perspective-shifting conversation that bridges disciplines and challenges conventional thinking, all in the pursuit of genuine improvement.
Erin is the author of the recently published Design for Impact: Your Guide to Designing Effective Product Experiments. She brings a fresh, accessible, and humor-filled take on what may seem like a dry topic: experimentation. Erin digs into the role of experimentation in design, advocating for always defaulting to experiments even if they’re the quick and dirty kind.
Erin and Lou also cover the following:
- Wonky stuff like normal distributions, the central limit theorem, and what can be learned from outliers
- The power of experiments to unite multidisciplinary teams by getting away from opinions and finding the truth
- How professionals can use the principles of experimentation to navigate uncertainties and drive meaningful improvements
- Discerning the impact of changes made
What You'll Learn from this Episode:
- How Erin, with a fine arts background, became the principal designer at Booking.com and the Senior Group Product Design Manager at Deliveroo
- The fundamental similarities between art and science
- Why you should never skip the experimental phase
- How experimentation unites people across disciplines
- The difference between making things different and making them better
Quick Reference Guide:
0:32 - Introduction of Erin; similarities between art and science
4:05 - Barriers between art and science
5:58 - Statistics is fun!
12:37 - Defaulting to experimentation
18:06 - Break - 5 reasons to use the Rosenverse
20:36 - Experimentation as a uniting force
25:49 - Make things better, not just different
28:32 - Erin’s gift for listeners
Resources and Links from Today's Episode:
Design for Impact: Your Guide to Designing Effective Product Experiments by Erin Weigel: https://rosenfeldmedia.com/books/design-for-impact/
Ologies Podcast with Allie Ward: https://www.alieward.com/ologies
Rosenverse: https://rosenfeldmedia.com/rosenverse/
Factfulness: 10 Reasons We’re Wrong About the World and 10 Reasons Why Things are Better Than You Think by Hans Rosling: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814
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