Rosenfeld Review Podcast

The Design Conductors with Rachel Posman and John Calhoun

9 snips
Oct 14, 2024
Rachel Posman and John Calhoun, seasoned DesignOps professionals from Salesforce, share their insights on harmonizing design and operations. They creatively parallel music orchestration to team coordination, emphasizing the artistry involved in DesignOps. They also discuss the evolution of the discipline and their new book, the first of its kind, which guides both newcomers and veterans. With a focus on advocating for the value of design operations, they stress the need for visibility and recognition of the critical contributions made by DesignOps teams.
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INSIGHT

The Musicality of DesignOps

  • Design operations incorporates orchestration, coordinating teams like a conductor leads an orchestra.
  • It blends design and management, emphasizing the often-underestimated creative aspects of design operations.
INSIGHT

Designing Design

  • Design operations (DesignOps) can be viewed as "designing design."
  • It applies creative and artistic principles to operational processes.
ANECDOTE

The Art of Operations

  • Lou Rosenfeld expresses frustration with traditional creatives who undervalue the artistry in non-traditional fields.
  • John and Rachel emphasize that DesignOps practitioners often have design backgrounds and apply design thinking.
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