IDEA GENERATION

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Host, connector, and entrepreneur Angela Yee takes us on a journey from her youth in New York City falling in love with the hip hop scene, to her first radio job at Shade 45, to starting her own businesses, investing in real estate, and launching her brand new upcoming solo radio show, Way Up With Angela Yee. In this episode hear how Yee introduced Jay Electronica to Jay Z, why she decided to book Eminem for one of his first ever shows, and how she's getting into the coffee game with the launch of her Brooklyn based cafe, CUP. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Angela Yee Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Founder, engineer, and pioneer Ghazi Shami takes us on a journey from his youth in San Francisco falling in love with the buzzing Bay Area music scene, to taking a tech job in Silicon Valley, to combining those two worlds together to create his wildly successful music distribution company, Empire. In this episode hear how Ghazi started out as an engineer and opened his own recording studio at the age of 18, found a job in technology and brought new ideas to the music industry, and then put it all together to distribute the debut album of a then relatively unknown artist by the name of Kendrick Lamar. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Ghazi Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer, entrepreneur Melody Ehsani takes us on a journey from her early days working retail, to designing her first shoes and jewelry lines, to collaborating with Red Hot Chili Peppers and Jordan brand before taking on a bespoke role at Foot Locker. In this episode we hear how Ehsani became a sponge for product design, figured out how to make accessible yet high-end jewelry, and why sometimes if you have manufacturing issues in China, you go to China for 8 months or do whatever it takes to get something done. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Melody Ehsani Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Producer, musician, and connector Kenny Beats takes us on a journey from his college days at Berklee College of Music, to blowing up on the EDM scene, to reemerging as a beloved producer and content creator, all while building one of the most interactive music-obsessed communities on the internet.  A true renaissance man, Kenny Beats has built an entire network around his "Don't Over Think Shit" mantra, and from that created his sensational YouTube series 'The Cave,' landed record deals for members of his Discord, produced records for some of the biggest artists in music, and somehow still found time to release his own debut album, 'Louie.'   In this episode we hear how Kenny's father's basketball career influenced his music, why Billboard placements don't matter if your friends think you're whack, and how to keep creating and reinventing yourself through all the trials and tribulations life throws your way. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Kenny Beats Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer and creative Salehe Bembury takes us on a journey from his childhood growing up in Manhattan, to an invaluable degree in industrial design, to working with some of the biggest names in fashion... before breaking off to make a name of his own. This week we see how Bembury is able to tightrope-walk the line of convention to take his art to new heights. By day, Bembury can dip into his traditional bag, and cold-call someone on LinkedIn. But by night, the rule book gets tossed, and Bembury can take the ordinary - a Cuban link chain, for example - and turn it into something extraordinary. Follow along as Bembury lays out the blueprint for his career, and takes us all the way from his first sketch to his thriving personal brand, Spunge. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Salehe Bembury Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Rapper, chef, author, and all around creative mastermind Action Bronson takes us on a journey from his early days at culinary school, to releasing critically acclaimed albums, to writing books, starring in TV shows, and building an iconic brand around his most authentic interests. Clever, insightful, and hilarious, Bronson has built his own world all from staying true to himself, and focusing on the interests he cares about most. In this episode, Bronson explains how the lessons he learned in the kitchen translated to the booth, the reason money can never be the motivation for creating art, and why the imperfections are the best part of any masterpiece. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Action Bronson Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea On the Season 2 premiere of IDEA GENERATION, NBA legend and entrepreneur Dwyane Wade takes us on a journey from his early days as a young hooper growing up in Chicago, to achieving NBA superstardom, to building a brand around himself while also venturing into media, wine, and NBA ownership. Humble, hard working, and always ready to adapt, Wade has balanced business and basketball as well as anyone to ever step on a court. In this episode Wade explains what kind of dedication it takes to make it to the NBA, the discipline it takes to succeed in the pros, and how he was able to build success off the court, and somehow wrap all of that up into one cohesive, iconic image that is simply, D. Wade. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.   Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn CREDITS Creator & Host Noah Callahan-Bever Starring: Dwyane Wade Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella  Producer / Editor  Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://bit.ly/33l4KuV  Hailing from Fontana, CA Chauncy "Hit-Boy"  Hollis Jr. got started making beats in his bedroom and posting them on Myspace. Producer Polo Da Don found Hit on the platform and reached out immediately. Within weeks they were working together, and placing tracks with artists like J.Lo and Lil Wayne. Eventually his beat CD would catch the attention of Kanye West and Hit would be pulled into the GOOD Music cipher where he would mint his position with the indelible smash, "N***** In Paris." In the next years he would go on to make more classics for Ye and Jay, as well as ASAP Rocky, Drake and Beyonce. However, a decision to bounce from Hawaii during the Cruel Summer sessions to work with Beyonce would alienate his mentor, Kanye, and derail his momentum. But Hit-Boy was undaunted and went back to basics, honing his craft and quietly placing tracks until his Travis Scott and Drake collab, "Sicko Mode", would drop in 2018 and announce his second coming. In the subsequent 3 years he's won Grammy's and made unforgettable bodies of work with Nipsey Hustle, Nas and Big Sean. Subscribe to IDEA GENERATION on YouTube, Instagram, TikTok, or Twitter Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://bit.ly/33l4KuV Learn how to start your own brand with Shopify Check out more from Shopify here: Twitter, Instagram, Facebook CREDITS Noah Callahan-Bever, Creator & Host, Idea Generation Starring: Hit-Boy Executive Producer: Helena Ox Producer: Adam Fleischer & Insanul Ahmed Lead Editor: Sarathi Garimella Asst. Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://bit.ly/36fDCP1 Leah McSweeney grew up in downtown, NYC straddling the overlapping worlds of streetwear, graffiti, and hip-hop. And while running with the dudes driving those worlds, she realised two things: She wanted a part of the lifestyle, and none of them saw the unaddressed women's market she was a part of. So she launched her brand, Married to the Mob. Over the next decade and a half she would lead the brand to the bleeding edge of cool, only to find herself in a perpetual state of putting out fires to keep the lights on. As her interests broadened—pursuing writing and podcasting—her personal star began to rise, and a chance opportunity on Millionaire Matchmaker would eventually lead to a spot on BRAVO's Real Housewives of New York. Re-energized by her new, much larger audience, McSweeney is doubling down on MOB, releasing a new athleisure line, and herself with her forthcoming autobiography, Chaos Theory. Subscribe to IDEA GENERATION on YouTube, Instagram, TikTok, or Twitter Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://bit.ly/36fDCP1 Learn how to start your own brand with Shopify Check out more from Shopify here: Twitter, Instagram, Facebook CREDITS Noah Callahan-Bever, Creator & Host, Idea Generation Starring: Leah McSweeney Executive Producer: Helena Ox Producer: Adam Fleischer & Insanul Ahmed Lead Editor: Sarathi Garimella Asst. Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://bit.ly/3rMCiLF Brooklynite Steven Victor got his shot in the music industry straight out of college as an intern at Interscope Records. After a few years of unpaid labor the soft spoken strategist would begin scaling the corporate ladder, landing a full time job in publicity and making in-roads through the Star Trak team to Pusha T and the Clipse. Within no time he'd trade the office life to be the duo's full time manager, and helped Pusha T ink his solo deal with Kanye West's GOOD Music. From there he got the opportunity to run A&R for GOOD, and then eventually Def Jam Recordings, before getting his own label deal for Victor Victor Worldwide. Victor would sign Pop Smoke and the two would craft his classic debut, though Pop would tragically never see the album's release. Since then Victor has quietly plotted the future of his label while accumulating platinum plaques and professional accolades at every turn. Subscribe to IDEA GENERATION on YouTube, Instagram, TikTok, or Twitter Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://bit.ly/3rMCiLF Learn how to start your own brand with Shopify Check out more from Shopify here: Twitter, Instagram, Facebook CREDITS Noah Callahan-Bever, Creator & Host, Idea Generation Starring: Steven Victor Executive Producer: Helena Ox Producer: Adam Fleischer & Insanul Ahmed  Lead Editor: Sarathi Garimella Asst. Editor: Sam Anderson