
IDEA GENERATION
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.
Latest episodes

Mar 31, 2023 • 1h 14min
How Nicole McLaughlin Used Instagram to Go From Design Intern to the Leader of Upcycle Fashion
On this week's episode of IDEA GENERATION, designer Nicole McLaughlin takes us on a journey from her time as a graphic design intern, to becoming a viral sensation on Instagram by crafting creative upcycled shoes, to starting her own design courses, and collaborating with brands like Reebok and Vans.
The Idea Generation Podcast is brought to you by Tres Generaciones Tequila. The perfect tequila for creatives who are ready to fail twice, but get up Tres! @TresGenTequila
Credits
Noah Callahan-Bever Creator & Host, Idea Generation
Starring: Nicole McLaughlin
Executive Producer: Helena Ox
Producer: Jack Erwin
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor: Xan of Mars

51 snips
Mar 23, 2023 • 1h 37min
Jason Bolden on Storytelling Through Fashion and Becoming The Biggest Stylist in Hollywood
On this week's episode of IDEA GENERATION, celebrity stylist Jason Bolden takes us on a journey from his youth in St. Louis and Chicago, to becoming one of the most sought-after stylists in Hollywood. From opening a vintage shop in New York City, to getting a chance to style Gabrielle Union, to building an all star roster of A-listers as clients, Jason Bolden has reimagined what it means to be a stylist... and it all started with one idea.
The Idea Generation Podcast is brought to you by Tres Generaciones Tequila. The perfect tequila for creatives who are ready to fail twice, but get up Tres! @TresGenTequila
Credits
Noah Callahan-Bever Creator & Host, Idea Generation
Starring: Jason Bolden
Executive Producer: Helena Ox
Producer: Jack Erwin
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor: Xan of Mars

Mar 16, 2023 • 1h 39min
Just Blaze on Shaping Roc-A-Fella’s Sound, Writing Hit Records & Disrupting the Video Game Industry
This episode is brought to you by Tres Generaciones Tequila.
On this week's episode of IDEA GENERATION, Just Blaze takes us on a journey from his early days as a math prodigy in Paterson, New Jersey, to becoming one of the premier beatmakers in music. From helping shape the sound of Roc-A-Fella records, to earning a reputation as one of the most sought after pens in the game, to scoring new worlds within video games, Just Blaze has built one of the most impressive resumes in music... and it all started with one idea.
Credits
Noah Callahan-Bever Creator & Host, Idea Generation
Starring: Just Blaze
Executive Producer: Helena Ox
Producer: Jack Erwin
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor: Xan of Mars

Mar 11, 2023 • 1h 6min
Paul Rodriguez Jr. on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons
On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Credits
Noah Callahan-Bever Creator & Host, Idea Generation
Starring: Paul 'P-Rod' Rodriguez
Executive Producer: Helena Ox
Producer: Jack Erwin
Lead Editor, Creative Director & Sound Designer: Sarathi Garimella
Producer / Editor: Xan of Mars

Mar 3, 2023 • 47min
Scooter Braun On Self-Work, Ariana, Bieber, BTS + HYBE, Selling For A Billion, + Putting Family 1st
On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Credits
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Scooter Braun
Executive Producer:
Helena Ox
Producer:
Jack Erwin
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Xan Marsella

Nov 18, 2022 • 40min
The-Dream on Collaborating with Rihanna, Beyoncé, and Becoming Music's Cheat Code | IDEA GENERATION
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea
Writer, musician, and collaborator Terius Gesteelde-Diamant, better known as The-Dream, takes us on a journey from his days a trumpet player in a high school band to winning Grammy awards with the likes of Rihanna and Beyoncé. In this week's episode, hear how The-Dream started working with some of the biggest artists in music, decided to go independent as a musician, and jumped into the fashion world by enrolling in the Savannah College of Art & Design.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Special thanks to our partners at Shopify for bringing this experience to life.
More about Shopify: https://www.shopify.com/idea
Learn how to start your own brand with Shopify: https://www.shopify.com/learn
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: The-Dream
Executive Producer:
Helena Ox
Producer:
John Walaszek
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Xan Marsella

Nov 11, 2022 • 55min
How Jessie Reyez Overcame Adversity and Willed Herself To The Top of Music | IDEA GENERATION
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea
Writer, artist, and trailblazer Jessie Reyez takes us on a journey from her childhood writing poems, to hitting open mics around her hometown of Toronto, to becoming one of the most authentic and dynamic songwriters and musicians in the world. In this week's episode, hear how Reyez first started getting into music thanks to her family, moved to Florida after a failed stint as a Tornoto Raptors cheerleader, and found musical success by leaning into her most authentic self.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Special thanks to our partners at Shopify for bringing this experience to life.
More about Shopify: https://www.shopify.com/idea
Learn how to start your own brand with Shopify: https://www.shopify.com/learn
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Jessie Reyez
Executive Producer:
Helena Ox
Producer:
John Walaszek
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Xan Marsella

Oct 28, 2022 • 45min
How New York Nico Went From Music Video Director to NYC's Unofficial Talent Scout | IDEA GENERATION
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea
Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account. In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Special thanks to our partners at Shopify for bringing this experience to life.
More about Shopify: https://www.shopify.com/idea
Learn how to start your own brand with Shopify: https://www.shopify.com/learn
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: NY Nico
Executive Producer:
Helena Ox
Producer:
John Walaszek
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Sam Anderson

Oct 14, 2022 • 1h 6min
How Hebru Brantley Blew Up In Fine Art + Created the FLYBOY Universe | IDEA GENERATION
Artist, storyteller, and entrepreneur Hebru Brantley takes us on a journey from his childhood in Chicago discovering fine art, to studying film in Atlanta, to struggling to make ends meet while styling rappers and designing concert posters, to finding critical acclaim and collaborating with some of the biggest brands in the world.
In this week's episode, hear how Brantley launched his art career with used canvases from a local art institute, turned tragedy into triumph with his first major art show in Chicago, and created an entire world with his art that led to every major motion picture studio knocking on his door.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Credits
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Hebru Brantley
Executive Producer:
Helena Ox
Producer:
Lamonday Baxter
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Sam Anderson

Oct 7, 2022 • 46min
How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea
Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage. In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Special thanks to our partners at Shopify for bringing this experience to life.
More about Shopify: https://www.shopify.com/idea
Learn how to start your own brand with Shopify: https://www.shopify.com/learn
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Larussell
Executive Producer:
Helena Ox
Producer:
John Walaszek
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Sam Anderson