On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.  Credits  Noah Callahan-Bever Creator & Host, Idea Generation  Starring: Paul 'P-Rod' Rodriguez  Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer: Sarathi Garimella  Producer / Editor: Xan of Mars

On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Scooter Braun Executive Producer: Helena Ox Producer: Jack Erwin Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Writer, musician, and collaborator Terius Gesteelde-Diamant, better known as The-Dream, takes us on a journey from his days a trumpet player in a high school band to winning Grammy awards with the likes of Rihanna and Beyoncé.   In this week's episode, hear how The-Dream started working with some of the biggest artists in music, decided to go independent as a musician, and jumped into the fashion world by enrolling in the Savannah College of Art & Design. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: The-Dream Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Writer, artist, and trailblazer Jessie Reyez takes us on a journey from her childhood writing poems, to hitting open mics around her hometown of Toronto, to becoming one of the most authentic and dynamic songwriters and musicians in the world.  In this week's episode, hear how Reyez first started getting into music thanks to her family, moved to Florida after a failed stint as a Tornoto Raptors cheerleader, and found musical success by leaning into her most authentic self.   Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: Jessie Reyez Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account.   In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: NY Nico  Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Artist, storyteller, and entrepreneur Hebru Brantley takes us on a journey from his childhood in Chicago discovering fine art, to studying film in Atlanta, to struggling to make ends meet while styling rappers and designing concert posters, to finding critical acclaim and collaborating with some of the biggest brands in the world. In this week's episode, hear how Brantley launched his art career with used canvases from a local art institute, turned tragedy into triumph with his first major art show in Chicago, and created an entire world with his art that led to every major motion picture studio knocking on his door. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Hebru Brantley Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage.   In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: Larussell Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Host, connector, and entrepreneur Angela Yee takes us on a journey from her youth in New York City falling in love with the hip hop scene, to her first radio job at Shade 45, to starting her own businesses, investing in real estate, and launching her brand new upcoming solo radio show, Way Up With Angela Yee. In this episode hear how Yee introduced Jay Electronica to Jay Z, why she decided to book Eminem for one of his first ever shows, and how she's getting into the coffee game with the launch of her Brooklyn based cafe, CUP. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Angela Yee Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Founder, engineer, and pioneer Ghazi Shami takes us on a journey from his youth in San Francisco falling in love with the buzzing Bay Area music scene, to taking a tech job in Silicon Valley, to combining those two worlds together to create his wildly successful music distribution company, Empire. In this episode hear how Ghazi started out as an engineer and opened his own recording studio at the age of 18, found a job in technology and brought new ideas to the music industry, and then put it all together to distribute the debut album of a then relatively unknown artist by the name of Kendrick Lamar. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Ghazi Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer, entrepreneur Melody Ehsani takes us on a journey from her early days working retail, to designing her first shoes and jewelry lines, to collaborating with Red Hot Chili Peppers and Jordan brand before taking on a bespoke role at Foot Locker. In this episode we hear how Ehsani became a sponge for product design, figured out how to make accessible yet high-end jewelry, and why sometimes if you have manufacturing issues in China, you go to China for 8 months or do whatever it takes to get something done. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Melody Ehsani Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson