On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. 

Credits 

Noah Callahan-Bever Creator & Host, Idea Generation 

Starring: Paul 'P-Rod' Rodriguez 

Executive Producer: Helena Ox 

Producer: Jack Erwin 

Lead Editor, Creative Director & Sound Designer: Sarathi Garimella 

Producer / Editor: Xan of Mars