Leah McSweeney on how she built Married To The Mob, and became a Real Housewife of NY | IDEA GENERATION Ep.11

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Leah McSweeney grew up in downtown, NYC straddling the overlapping worlds of streetwear, graffiti, and hip-hop. And while running with the dudes driving those worlds, she realised two things: She wanted a part of the lifestyle, and none of them saw the unaddressed women's market she was a part of. So she launched her brand, Married to the Mob. Over the next decade and a half she would lead the brand to the bleeding edge of cool, only to find herself in a perpetual state of putting out fires to keep the lights on. As her interests broadened—pursuing writing and podcasting—her personal star began to rise, and a chance opportunity on Millionaire Matchmaker would eventually lead to a spot on BRAVO's Real Housewives of New York. Re-energized by her new, much larger audience, McSweeney is doubling down on MOB, releasing a new athleisure line, and herself with her forthcoming autobiography, Chaos Theory.

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CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Leah McSweeney

Executive Producer: Helena Ox

Producer: Adam Fleischer & Insanul Ahmed

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson