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While it's true (the proof is in the data) that Bing only makes up about five or less percent of all organic web searches (ways that your web users find your website via SEO / organic search), it is still important to rank highly on Bing, and have solid search engine visibility on Bing, which is why, after verifying all sites on Bing Webmasters, we also take the extra 5-6 seconds to "Fetch as Bing Bot." Fetching as Bing Bot allows us to ensure two things: 1. That Bing sees our site and indexes it 2. Analyze the code that Bing spits back to us to ensure it looks the way we want it to look to not only Bing, but also potentially Google This video explains more.

Attention Marketers and Small Business Owners - did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled? By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on who your web users are; how old they are, what kinds of websites they like to visit, what their hobbies and interests are and more. But it's critical to do this as soon as you have Google Analytics installed on your website as you cannot gather retroactive data. This video shows you how to enable demographics and interest reports in Google Analytics.

Have you ever Google'd your business, then wondered why you're looking at search results on the right hand side of the page that have nothing to do with your business at all? Like if your address is being used for someone else's business, or if it is your business, with incorrect information? If you're thinking what I'm thinking, this definitely has to do with your Google My Business listing. But why would someone else's listing show when you Google YOUR BUSINESS? Your name? Your address? Someone else's business information? Here's what you can do.

Digital Marketers, Small Business Owners and Web Developers, you may all be wondering the same thing (and based on the amount of questions, comments and feedback I get regarding Google Analytics and Google Ads, there's a good chance you probably are) ...  Why aren't my conversions showing in Google Ads? Specifically, they are showing in Google Analytics but NOT Google Ads.  Well, the answer may surprise you - Google doesn't automatically show them in both places, even when your accounts are linked. You actually have to go into Google Ads and import your Google Analytics Conversions. This podcast explains how!

Have you recently tried to find your sitemap in your WordPress Website using Yoast SEO, but can't find it anywhere? Recent plug-in updates to Yoast have changed where this is located and it's not easy to find anymore. This video shows you how to find it. The importance of it is so that you can submit the sitemap URL to Google Search Console and Bing Webmaster Tools.

Data Driven Daily Tip 300 - Google Analytics Accounts are free with GSuite and with regular Gmail accounts. To activate yours, go to analytics.google.com and log in with your credentials. With your email account, you'll get access to 100 different Google Analytics Accounts.  But if you're like me, those fill up fast. There's an easy way to free up accounts. Don't delete them! You can remove your own access without hurting the account itself. Here's how.

At Data Driven Design, we love change. It's our sixth differentiator. And it's a good thing we do, because Google is changing Google Search Console (formerly known as Google Webmaster Tools) all of the time. It used to be that you had to verify your domains for each domain prefix, www., http://, https:// etc., but now, there is a new feature called "Domain Properties" that takes care of all of them at once.  This is now highly recommended, but the verification process is different than before. You need to create a TXT record in your DNS settings now. It's simple to do, but can take up to 10-12 hours to propagate and for Google to see the verification. This video shows you how to verify your site with Google as a Domain Property.

I don't get hit with a lot of spam on my WordPress forms, to be honest, but some websites do, big time. And believe me, I know first hand that small business owners have no time to deal with spam from their new WordPress websites.  For a service provider like Data Driven Design and other agencies, spam can ruin the client experience, leaving a bad taste in their mouth, which is why this Data Driven Daily Tip talks about one of my favorite WordPress plug-ins, Gravity Forms, and how to implement Google reCAPTCHA once your site has gone live.

A common use case for Web Designers and Developers to need to figure out a client's old IP address after maybe not planning for it, would be something like trying to bring back a clients old website to take a look at the content after pointing the A Record to the new site.  Or, if you're like me, a couple weeks ago, I actually went in during the middle of the night to migrate a client's website, and pointed the WRONG A RECORD! Whoops.  I needed to retrace my steps, but hadn't documented what I was doing. So I needed to figure out how to get the old IP address.  Thank goodness I found SecurityTrails.com and brought their website back up immediately, as shown in this video.

In a recent Data Driven Design Q and A session with followers, I was asked, "how can my business build a Facebook Messenger Bot?"  While it's a great question, if you've never built a Facebook Messenger Bot, or managed a chat bot before, I'd recommend starting by utilizing Facebook Ads' ability to place a Facebook Ad with a Messenger Objective that has the ability to add an automated Bot reply. This article shows you how to do it, and it's a good place to start, because you can target an audience, spend $15, have a quick automated conversation set up with people who engage with the ad, and see how well it works for your business.