While it's true (the proof is in the data) that Bing only makes up about five or less percent of all organic web searches (ways that your web users find your website via SEO / organic search), it is still important to rank highly on Bing, and have solid search engine visibility on Bing, which is why, after verifying all sites on Bing Webmasters, we also take the extra 5-6 seconds to "Fetch as Bing Bot."

Fetching as Bing Bot allows us to ensure two things:

1. That Bing sees our site and indexes it
2. Analyze the code that Bing spits back to us to ensure it looks the way we want it to look to not only Bing, but also potentially Google

This video explains more.