At Data Driven Design, we love change. It's our sixth differentiator. And it's a good thing we do, because Google is changing Google Search Console (formerly known as Google Webmaster Tools) all of the time. It used to be that you had to verify your domains for each domain prefix, www., http://, https:// etc., but now, there is a new feature called "Domain Properties" that takes care of all of them at once. 

This is now highly recommended, but the verification process is different than before. You need to create a TXT record in your DNS settings now. It's simple to do, but can take up to 10-12 hours to propagate and for Google to see the verification. This video shows you how to verify your site with Google as a Domain Property.