Digital Marketers, Small Business Owners and Web Developers, you may all be wondering the same thing (and based on the amount of questions, comments and feedback I get regarding Google Analytics and Google Ads, there's a good chance you probably are) ... 

Why aren't my conversions showing in Google Ads? Specifically, they are showing in Google Analytics but NOT Google Ads. 

Well, the answer may surprise you - Google doesn't automatically show them in both places, even when your accounts are linked. You actually have to go into Google Ads and import your Google Analytics Conversions. This podcast explains how!