

My Food Job Rocks!
Adam Yee
My Food Job Rocks is a podcast created by serial entrepreneur and food scientist Adam Yee where he interviews an expert in the food industry every week on their career path or a specific hot topic going on in the world today.He connects the dots in the complex world of food. From farmers to ingredient manufacturers, to entrepreneurs and global players join Adam as he explores all angles in the food industry and tackles it with engaging conversations and impactful insights. It’s all interesting and it’s all complicated.This podcast is a wealth of knowledge to anyone who’s interested in food and we are fortunate to be partnering with the Spoon Network to amplify our reach and impact.Message us any time at [email protected] to get in touch.
Episodes
Mentioned books

Nov 5, 2026 • 1h 9min
Inside the Mind of a Venture Capitalist Who's Good at TikTok, with Andrew Chan, Managing Partner and Founder of ATAS VC
What does a Caltech geophysicist turned venture capitalist think about alternative meat, AI, and how startups get funded? Andrew Chan is the founder of Authas VC, a former investor at Builders VC and Riot Ventures, and a self-described “niche micro influencer” on TikTok. He talks with Adam about how he went from the Denver Zoo and NASA’s Jet Propulsion Lab to backing hard tech startups. He’s also a former TA for Caltech’s cooking class, so he qualifies for My Food Job Rocks.
Andrew explains why agriculture and mining run on the same handshake-and-a-beer culture. He covers why he’ll take engineering risk but not science risk, and why alt protein still struggles to compete on taste, texture, and cost with highly optimized chicken. He also gives his views on VC time horizons, secondaries, the AI bubble, and what he looks for in a founder.
Find Andrew here:
Website: atas.vcLinkedIn: linkedin.com/in/chandr3wInstagram: @chandrewvcTikTok: @andrewchanvc
In this episode:
Going from dinosaur kid to a BS in geophysics and English literature at Caltech
How graduating when oil prices went negative pushed him into venture
Why showing up in person still wins deals (104 flights in a single year)
Hard tech vs. deep tech: betting on whether something can scale, not whether it works
Alt protein: Upside Foods, Vow, Nowadays, blended meat, and why scalable bioreactors are still on his wishlist
Why food brands with a limited market are hard to fit into venture math
Secondaries, portfolio construction, and the VC’s job as a fiduciary
His first big angel exit (GPTZero) and what a “2020 vintage” means
LinkedIn’s “mildly insightful content” vs. TikTok’s fickle algorithm, and how to handle trolls
Why he thinks Apple could be AI’s big winner
What makes a fundable founder: founder–market fit, fundraising, and storytelling
His retirement plan: a durian farm in southern Mexico
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Oct 22, 2026 • 57min
From Med Spas to Mini-Golfing with Beers. Doing It All With an Attitude for Gratitude with Brandon Robinson, Founder of Tipsy Putt
Brandon Robinson set out to be a lawyer. Instead he built a video production company that lost half its revenue in the 2008 financial crisis, sold lasers, worked at Groupon right after its IPO, and then founded a med spa chain that he sold to private equity. Then one Monday night in Washington he walked into a mini golf bar so packed he couldn't get a tee time, and he knew he'd found his next business.
In this episode, Brandon, founder and CEO of Tipsy Putt, talks about how a chance conversation in an airport lounge led to the sale of his company, and how his wife's MBA class at Sac State ended up writing the 74-page business plan that launched Tipsy Putt. He's candid about the leases he signed in 2020, sure that nobody would ever go to a basement or second-floor bar again, and why he wishes he'd stuck to his original model.
We also get into the pressures on restaurants right now: GLP-1 drugs, energy prices, lawsuit costs, and why Brandon thinks Gen Z's drinking habits are more about price than taste. He explains why Tipsy Putt still sells a $6 beer from local craft brewers instead of big-brand light lagers, and makes the case for community, league nights, and getting a beer with someone face to face.
What we cover:
Seeing opportunities as you move between industries
Why sales and curiosity are core skills for restaurant owners
An "attitude of gratitude," and what Brandon learned about it from older golfers
How a single connection led to a company sale
How Tipsy Putt started out licensing Flatstick Pub
What COVID taught him about sticking to your business model
GLP-1s, cost pressures, and what's changing for consumers
Supporting local brewers while keeping prices down
Why he thinks the future of hospitality is community
Connect with Brandon:
Instagram: @robinsonbrandon
Tipsy Putt: @tipsyputt
Trophy Club: @trophyclubbar
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Oct 8, 2026 • 54min
Adam Learns A Ton About Beef with Jess Pryles, Founder of Hardcore Carnivore and Author of Prime Cuts
ess Pryles is a live-fire cook, two-time cookbook author, TV host, and the founder of Hardcore Carnivore. She grew up in Melbourne, Australia, never trained as a chef, and dropped science classes as soon as she could. She got into barbecue because she loved how it tasted. That led her to Texas A&M's Beef 101 and Brisket Camp, and then to a graduate certificate in meat science from Iowa State.
In this episode, Jess talks with Adam about how she went from early Twitter and Instagram to judging on Food Network's Pitmasters and hosting her own shows, Hardcore Carnivore on Tastemade and Feast by Fire on Outdoor Channel. She explains how TV production works behind the scenes and why she waited nine years to write a second cookbook. She also covers what surprised her most about the meat industry after growing up in a city with no connection to agriculture.
We also get into:
Why brisket went from a cheap secondary cut to a Texas icon, and how German and Czech meat markets shaped Texas barbecue
How to shop the meat counter with confidence, and why steak names can be so confusing
Underrated cuts to try, including top sirloin (picanha) and flat iron
The roughly seven-year beef price cycle, and why prices should come back down
Her "Just Keep Flipping" method for a perfect steak in 10 minutes or less
Why meat science and cooking don't always agree
Freezer myths, including the eight-year-old frozen steak she cooked and ate
Meat trends on social media, and whether the brisket squeeze is real
Advice for anyone in their 30s who wants to turn curiosity into a career
Jess's new book, Prime Cuts, is a guide to choosing, prepping, storing, and cooking meat, with 100 recipes organized by cut.
Find Jess as @jesspryles on all platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 24, 2026 • 1h 9min
AI in Food Marketing & Reinventing Imagination with Alicja Spaulding, Alicja Spaulding, Adjunct Professor at Saint Joseph University (and much more)
What happens when AI agents start doing the grocery shopping? Alicja Spaulding teaches what she describes as the world's first MBA and undergraduate curriculum in AI and food marketing at Saint Joseph's University. She has been watching technology upend industries since her early days in new media marketing at Universal Music Canada.
Adam and Alicja talk about building a portfolio career and why today's consumer is pickier than ever. They also ask what your competitive advantage is once AI makes everyone faster, better and cheaper. They cover where AI still falls short in food, like photography for packaging, and how it's helping small restaurants compete. Alicja also explains why she thinks of AI as a "return on imagination," not just a return on investment.
In this episode:
What a portfolio career is and why more people are building one
B2B vs. B2C marketing, and why there's no shared pop culture anymore
The first time Alicja saw one AI agent hand off a grocery order to another
How she learned AI: using it hands-on and reading research papers instead of headlines
AI food photography: great for prototyping, risky for packaging
Being open about AI use, and how to spot bland AI writing
Why she expects small businesses and solo founders to rival big companies in the next 1–3 years
Her daily AI setup: scheduled agents, meeting transcripts and voice dictation
Why you still need real expertise to judge whether the AI's work is any good
Connect with Alicja:
Website: alicjaspaulding.com
LinkedIn: Alicja Spaulding
Email: [email protected]
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Sep 10, 2026 • 1h 3min
Dig In: How AI is Affecting Hiring in The Food Industry and Advice for Young People Going Forward with Nicole Gallace, founder of FoodGrads
Adam sits down with Nicole Gallace, Talent Solutions Manager at FoodGrads and Careers in Food, who founded FoodGrads back in 2016 and has spent 20+ years recruiting across the food and beverage world. A decade after Nicole gave Adam his very first platform, the two reconnect for a wide-ranging, freeform conversation about how much has changed — and what still matters.
They dig into the real state of hiring in food manufacturing: the post-COVID swing from frontline roles back to skilled trades and professionals, the scramble for electricians and millwrights, and why "become a plumber" isn't advice that fits everyone. From there it's all AI — the hopeful-but-unsure businesses experimenting with ChatGPT and Claude, the pushback from young people who don't want a machine handing them the answers, and Adam's case for becoming "tech curious" as the real job-security skill.
Along the way: AI-perfected resumes and the interviews that expose them, the em dash as an AI tell, smart glasses on the factory floor, and why the skills that don't get automated — communication, storytelling, critical thinking, showing up in person — are about to matter more, not less. They close on the human stuff: personal branding, being vulnerable in public, letting go of a bad co-founder split, and Nicole's north star — "nothing happens to you, everything happens for you."
Find Nicole: FoodGrads.com and the That's a Food Job podcast with Veronica Hislop. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 27, 2026 • 59min
The Food Scientist Who Founded a Biotech Company with Laura Katz, Founder and CEO of Helaina
What does it actually take to bring a human protein—one never before put into a human body orally—from a shared co-working lab to a partnership with the largest food company in the world? This week, Adam sits down with Laura Katz, founder and CEO of Helaina, the company making bioidentical human bioactive proteins, starting with its first commercialized product: a replica human lactoferrin sold under the trademark EFERA.
Laura shares the whole journey. A self-described food scientist who knew at age ten that her purpose was to feed people, she cold-emailed her way into biotech with no network, no fancy school, and no idea what a venture capitalist was—collecting "hundreds of no's" along the way. From launching a lab in New York the same month COVID hit, to running over a hundred fermentation tanks at commercial scale, to publishing eleven peer-reviewed papers and running six clinical trials at once, she explains how Helena knocked through each milestone in step with its funding rounds.
We get into the science of why lactoferrin is so hard to make (an 80-kilodalton molecule packed with disulfide bridges and glycosylation), why the biotech "market adjustment" is pushing the industry toward high-value molecules over commodities, and the surprising range of applications—from infant nutrition and prenatal iron deficiency to women's health, gut and immune health, and athletic performance.
Along the way, Laura offers sharp, hard-won advice: be obsessed with the problem, not the product; do one thing right before doing anything else; skip the hype and the endless conference circuit in favor of the only two things that matter—driving revenue up and cost of goods down; and, for the next generation of food and biotech talent, show up "AI native," with a team of agents behind you.
Whether you're a founder, a food scientist, or just curious about the cutting edge of what's going into our food, this one's full of substance.
In this episode:
Why "high-value molecules" are the future of food biotech
What makes lactoferrin so valuable—and so hard to replicate
Fundraising from zero: cold emails, persistence, and getting punched in the face daily
Building an R&D and clinical engine that runs trials in-house
The Nestlé partnership and Helena's B2B ingredient platform
Why "if you can't pronounce it" is the wrong way to think about ingredients
Advice for surviving—and thriving—in a tough biotech market
Follow Laura and Helena on LinkedIn and Instagram, and learn more at Helena's website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 13, 2026 • 54min
Why Restaurants Live and Die By Their People with Christine Marvin, Founder of Columbine Hospitality
What does it actually take to build a restaurant that lasts and to scale it without burning out?
In this episode of My Food Job Rocks, Adam Yee sits down with Christin Marvin, CEO of Columbine Hospitality, who started as a 15-year-old line cook flipping enchiladas and went on to open 13 restaurants across concepts from speakeasy barbecue to casual French. Today she coaches multi-location restaurant owners on how to grow the right way.
Christin shares the lessons that carried through her 20-year career: the difference between the creativity of independent restaurants and the discipline of chains (and why the best operators blend both), what real hospitality looks like when you listen closely and never say no, and the hidden costs that blindside first-time builders — from $80,000 sprinkler systems to million-dollar construction overruns.
We also get into the hard stuff: why most owners scale out of ego instead of strategy, how to develop leaders from within so you can work on your business instead of in it, and her "low flame vs. high flame" approach to coaching people through uncomfortable feedback. Plus, an honest look at the toughest moment the industry has faced — rising costs, a post-pandemic talent shortage, grocery-store competition — and where AI genuinely helps versus where it should never touch the guest experience.
Whether you run a restaurant, lead a team, or just love the business of food, this conversation is packed with practical wisdom on leadership, hiring for values, and why investing in people is the highest-ROI move you can make.
In this episode:
From line cook to five-star hotel to opening 13 restaurants
Independent creativity vs. chain systems — and blending both
Real hospitality: listening, saying yes, and creating memorable moments
The hidden costs of building and scaling restaurants
Why scaling out of ego leads to burnout
Developing leaders from within to free up the owner
Hiring for core values (you can't train those)
"Low flame vs. high flame" coaching and giving hard feedback
The toughest environment the industry has ever faced
Where AI helps behind the scenes — and where it must stay out of the guest experience
Connect with Christin Marvin:
Email: [email protected]
Website: columbinehospitality.com
Podcast: The Restaurant Leadership Podcast (bi-weekly)
LinkedIn: daily leadership content
Free coaching session: email and mention you heard her on Adam Yee's show
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Jul 30, 2026 • 1h 4min
What Adam Is Doing With His Life: An Interview with Nathan Schmidt on The CPG Level Up Podcast
An interview about my past career, present-day projects, and future insights
Check out Nathan Schmidt's website: https://progressusolutions.com/
The CPG Level Up Podcast: https://open.spotify.com/show/4rKQ00Gayuk2kIqERYWyTK Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 2026 • 5min
My Food Job Rocks Every Other Week
Starting next week, we will do an episode twice a month.
But I'll still be on every week! Listen to the R&D Radio podcast on the Startup CPG podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 9, 2026 • 1h 7min
Meat As a Technology with Bruce Friedrich, Author of MEAT, President and Founder of the Good Food Institute
Bruce Friedrich, president and founder of the Good Food Institute, joins the show to mark GFI's 10th anniversary and unpack a decade of building the plant-based and cultivated meat ecosystem.
Drawing on his acclaimed new book Meat (a Publishers Weekly Top 10 and Nature Top 5 science pick, praised by Jane Goodall, Nobel laureate Michael Kremer, and Kim Stanley Robinson), Bruce makes the case that the real challenges were never about taste or technology alone. They were about scaling, regulation, and money.
Adam and Bruce dig into how cultivated meat costs have plummeted 100,000-fold on a fraction of the funding of any comparable technology, why so many plant-based startups mistook themselves for "the next Impossible," and how 30+ governments went from zero funding to hundreds of millions in just six years. Along the way: Gartner hype cycles, the Waymo and Tesla parallels, the surprising promise of blended products, and honest career advice for food scientists eyeing an underserved field.
A grounded, optimistic conversation about technology adoption, the fragility of our food system, and the unglamorous work of changing the world one tech challenge at a time.
📘 Learn more about the book at meatbook.org · Connect with Bruce on LinkedIn · Newsletters at gfi.org/newsletters Learn more about your ad choices. Visit megaphone.fm/adchoices


