

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

Jul 16, 2025 • 50min
Honoring Voices: Building an Ethical Storytelling Culture in Nonprofits
We don't need more “poverty porn” in our fundraising.I used to think telling hard stories was the only way to move donors—but I was wrong. If you’ve ever felt uneasy asking clients for stories, or unsure if your consent process would stand up to scrutiny, you’re not alone. I sat down with ethical storytelling expert Carly Euler from MemoryFox to explore how we can uplift voices, protect dignity, and still inspire major gifts. What would it mean for your mission—and the people you serve—to get storytelling right, not just for dollars raised, but for true community trust?Listen to this episode and share it with someone ready to transform their approach to fundraising stories.Guest: Carly Euler, Marketing Director, MemoryFoxResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Jul 8, 2025 • 16min
Digital Heartbeats: Engaging Major Donors in a Virtual World
Are your major donor relationships merely surviving? Discover how personalization, storytelling, and authenticity are essential in a digital fundraising world. Learn to make your communication memorable with impactful visuals and automate tasks while maintaining a personal touch. It's all about making giving frictionless and inviting genuine engagement. Emphasizing that tech should enhance connection, not replace it, the discussion showcases how to truly see and value your donors in this evolving landscape.

Jul 1, 2025 • 1h 2min
Embracing the Subscription Model in Nonprofit Giving
Donor counts are dropping—even as giving hits record highs.This isn’t just a headline. It’s the reality I unpacked with Dave Raley on The Intentional Fundraiser podcast.We dove into why recurring giving is the bright spot in a shifting landscape—and why too many nonprofits still treat it like an afterthought. For years, I thought monthly giving was just for “big” organizations or required fancy tech. Dave’s insights (and his book, The Rise of Sustainable Giving) showed me: any nonprofit can build a thriving program by focusing on real connection and community.Take a listen.Guest: Dave Raley, Founder & CEO, Imago ConsultingResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Jun 24, 2025 • 17min
Drawing a Line Between Fundraiser and Donor
Ever felt like your donor relationships are turning into guilt trips?After nearly 30 years in major gifts, I’ve seen how easy it is for the line between professionalism and friendship to blur.One story still sticks with me: a fundraiser got so close to a donor, she couldn’t bring herself to ask for support. The result? The mission lost out.Here’s the truth: 70% of donors say their relationship with the fundraiser influences their giving decisions. But when things get too personal, it can lead to guilt, hesitation, and even burnout. I’ve been there—and I know many of you have, too.So, where should we draw the line? How do we build trust and connection—without sacrificing our mission or our own well-being?If you’ve ever wrestled with these questions, you’re not alone. I just dropped a new episode of The Intentional Fundraiser podcast diving deep into this very topic. I share real stories, practical strategies, and tools you can use to keep your donor relationships professional and impactful.Curious how to protect your role, your donors, and your organization—without losing your heart?Listen to the latest episode and share it with your team. Let’s start a conversation that every nonprofit leader needs to have.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Jun 10, 2025 • 19min
Bold Fundraising During Tumultuous Times
Donor hesitation is NOT your cue to retreat.I’ve seen firsthand how economic storms can freeze even the boldest fundraisers—but I’ve also watched organizations thrive by leaning in, not pulling back. In my latest episode, I share real stories, actionable strategies, and a few hard-won lessons to help you fundraise with confidence—even when the ground feels shaky.What’s your go-to move when uncertainty hits—do you wait it out or double down with intention?Listen in to this episode, share it with your team, and let’s stay bold, stay connected, and stay intentional.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Jun 3, 2025 • 43min
Ten Toes Down: Building Bold, Inclusive Philanthropy in Uncertain Times
Have you ever felt like your organization is stuck in the same old fundraising routines, even as the world around us demands more courage and authenticity? I’ve been there too. That’s why my recent conversation with the brilliant Maia McGill hit home—her story of moving from “checking the DEI box” to building truly inclusive philanthropy is both eye-opening and deeply relatable. Maia’s journey reminded me of the power (and the risk) of standing “ten toes down” for equity, even when it’s uncomfortable. She doesn’t sugarcoat the challenges—she’s seen organizations retreat or “scrub” their DEI commitments out of fear. But she also shares how real change happens: by centering the voices that matter, budgeting for inclusion, and refusing to let fear drive our decisions.What would it look like if your board meetings and donor relationships reflected the full diversity and lived experiences of your community? 🤔If you’re ready to reimagine what’s possible in your fundraising—and want practical, honest advice from someone who’s walked the walk—listen to this episode and share it with your colleagues. Let’s build a future for philanthropy that’s bold, inclusive, and transformational.Guest: Maia McGill, Founder, Inclusive Philanthropy Institute / CEO, Maia McGill Consulting / Advocate for Marginalized Communities / Faculty, Modern Institute for Charitable GivingResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

May 27, 2025 • 51min
The Slow Fundraising Movement: Depth Over Speed
In this episode of the Intentional Fundraiser podcast, I had the pleasure of sitting down with David Kravinchuk to talk about why philanthropy is so important for everyone. We also chatted about the upcoming Western Canada Fundraising Conference, and I loved hearing David describe what makes it so unique—from its warm, intimate community feel to the practical, hands-on sessions attendees can look forward to.David introduced me to the idea of the "slow fundraising movement," which is inspired by the slow food movement. He explained how taking time to build deeper relationships and communicate thoughtfully with donors can really transform our fundraising efforts. As we talked, we explored how the world of fundraising is evolving, and why it’s so crucial to focus on building lasting, meaningful connections with donors instead of just chasing numbers.We also discussed the impact of community-driven fundraising and why embracing a more intentional approach—one that includes self-care and prioritizes genuine relationships—can make such a difference. It was such an inspiring conversation, and I hope it encourages you to slow down, connect more deeply, and truly appreciate the people who make our work possible.Guest: David Kravinchuk, Philanthropy Firebrand, The Common Good fundraising agencyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

May 20, 2025 • 19min
Transforming Donor Relationships with Data-Driven Moves Management
Have you ever felt like you’re juggling donor relationships in the dark, hoping you don’t drop the ball? In this week’s episode, I share how a data-driven moves management process turned my fundraising chaos into clarity—and how one missed thank-you nearly cost us a loyal donor. You’ll hear real stories, practical tips, and a few fun surprises that will make you rethink how you engage your top supporters.What if you could use data to make every donor feel like your only donor? 🤔 Listen now and share this episode with your colleagues who are ready to transform their fundraising game!Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

May 6, 2025 • 20min
Transforming Major Gifts: How ModernICG Is Shaping the Future of Fundraising
I’ve got some BIG news to share — something that could change the way you think about major gift fundraising! After 30 years in this field, I’ve seen our world shift in ways we never imagined: donor expectations are evolving, technology is accelerating, and the challenges we face are more complex than ever. Imagine standing at the intersection of legacy and innovation, where the wisdom of fundraising giants meets the energy of the future. What if you could access the very best in major gift fundraising education, not just from your city or state, but from anywhere in the world?Well, that future is here.If you’re ready to reimagine what’s possible for your organization, don’t miss this edition of Scaling Major Gifts.👉 Listen in, get inspired, and please share it with your colleagues who are ready to lead the future of major gift fundraising! 💡Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Apr 30, 2025 • 20min
Beyond the Thank-You: Transforming Major Donors into Lifelong Partners
Have you ever wondered why some major donors become lifelong champions while others quietly slip away? After nearly three decades in fundraising, I’ve learned that the answer lies in how we steward those relationships-not just with a thank-you, but with genuine, ongoing care.In this episode, I’ll share the real-life story of how one intentional stewardship journey turned a surprise $25,000 gift into a $250,000 legacy commitment. You’ll hear the strategies, the stumbles, and the simple shifts that made all the difference. Are you making your major donors feel truly seen, heard, and valued? Or are you missing opportunities to deepen those critical partnerships?Tune in to discover practical tips, timely trends, and tools you can use right now to retain and grow your most important supporters. And if this episode resonates, please share it with your fellow fundraisers-let’s raise the bar for donor care together! Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.


