

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

Apr 22, 2025 • 20min
Overcoming the Top 7 Major Gift Fundraising Hurdles
Are major gifts feeling out of reach? Here's how to tackle the toughest major gift fundraising challenges! 🚀Feeling like you’re chasing ghosts instead of donors? I know that struggle all too well. After nearly 30 years in fundraising, I’ve seen firsthand how major gift officers, development directors, executive directors, and board members pour heart and soul into donor outreach—only to hit walls of silence, “ghosting,” and stalled relationships.But here’s the good news: you don’t have to stay stuck. In my latest episode of The Intentional Fundraiser podcast, I share real stories and proven strategies that helped one organization boost major donor revenue by over 453%. From overcoming the fear of the ask to leveraging technology that actually frees up your time, I walk you through practical steps you can implement right away.Imagine what your nonprofit could achieve with a thriving major gift program. What’s the one challenge holding you back from transformational fundraising success? 🤔Tune in to this episode for actionable insights, a few laughs, and a whole lot of encouragement. If you find it helpful, please share it with your team and fellow changemakers—because together, we can transform the world, one intentional gift at a time.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Apr 18, 2025 • 18min
Intentional Storytelling: Empowering Patients, Inspiring Donors
Have you ever felt the goosebumps when a grateful patient shares how your organization changed their life? 💙 Those stories don’t just move us—they move mountains for our missions. But inviting patients and families to share their journeys? That’s a delicate dance between inspiration and sensitivity.In this week’s episode of The Intentional Fundraiser podcast, I open up about what I’ve learned (sometimes the hard way!) after nearly 30 years in major gifts and nonprofit leadership. I’ll share real-world stories, practical strategies, and a few “aha!” moments about how to honor patient voices, protect privacy, and turn gratitude into lasting impact.Here’s my question for you: How do you invite authentic stories without ever making someone feel like a fundraising tool? 🤔If you’re a major gift officer, development director, executive director, or board member who wants to fundraise with heart—and results—this episode is for you. 🎧 Tune in, share it with your team, and let’s create a culture of storytelling that transforms communities.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Apr 8, 2025 • 48min
Be Courageous: Insights from AFP Global Chair Roger Ali
Have you ever felt the weight of navigating donor relationships, balancing mission integrity, and leading with courage in the nonprofit sector? I know I have. It’s not always easy, but conversations like the one I had with Roger Ali, AFP Global Board Chair, remind me why we do this work. 🌟Roger’s journey from a Chamberlain Scholar to a global leader is nothing short of inspiring. He shared powerful lessons about standing firm in your values—even when it’s hard—and embracing collaboration to create richer outcomes. His mantra? “Be courageous. We can do this together.” 💪We also explored exciting trends shaping the sector, including AFP’s strategic priorities and the must-attend ICON conference. But here’s my question for you: How can we, as nonprofit leaders, show courage in the face of challenges while staying true to our mission? 🤔👉 Dive into this episode for actionable insights and inspiration.Let’s elevate our work together! 🎧 Share this post with your colleagues and join the conversation.Guest: Roger Ali, MBA, C.Dir., CFRE, AFP Global Board ChairResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Apr 1, 2025 • 12min
The Power of a Team-First Culture in Major Gift Success
Have you ever seen two fundraisers accidentally approach the same donor with conflicting proposals? I have—and let me tell you, it wasn’t pretty. 😬 It’s a moment I’ll never forget because it taught me one of the most important lessons in my career: fundraising isn’t a solo sport.In this week’s episode of The Intentional Fundraiser, I’m sharing how embracing a team-first culture can transform your major gifts program. 💡 From personal stories (like that donor mix-up) to actionable strategies, we’ll explore how collaboration can lead to bigger gifts, happier teams, and more engaged donors.Here’s a question for you: Is your team working together—or just working in the same office? 🤔 If there’s room for improvement (and let’s be honest, there always is), this episode is for you.🎧 Tune in now to learn how to break down silos, build trust, and celebrate team wins that make a real impact. And don’t forget to share this episode with your colleagues—because great fundraising starts with great teamwork!Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Mar 26, 2025 • 51min
From Burnout to Balance: Lessons from Kishshana Palmer
Is your work running you instead of the other way around? Here's how to break free from the busyness trap...I’ve certainly been there, and so has Kishshana Palmer, the powerhouse author of Busy is a Four-Letter Word. In our recent conversation on The Intentional Fundraiser podcast, Kishshana shared stories that hit home—like the moment her daughter told her, “You don’t have to monetize everything you’re good at.” 💡 That was her wake-up call to rethink how she approached work and life.This episode dives deep into overcoming “martyritis” (yes, it’s a thing!), achieving more by doing less, and leading high-performing teams without burnout. Kishshana’s five-step Rethink Method will challenge you to pause, assess, and prioritize wellness—for yourself and your team. 🌟So, here’s my question to you:Are you ready to reclaim your time and purpose while still making an impact? If yes, grab a coffee (or tea ☕️), listen to this inspiring episode, and let’s redefine productivity together.🎧 Listen now and share this with fellow nonprofit leaders who need to hear it! Let’s start a movement for intentional leadership. 💬Guest: Kishshana Palmer, CEO, ManageMint, Inc.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Mar 18, 2025 • 57min
Navigating Stakeholder Expectations and Building Sustainable Fundraising Strategies
Feeling pressure to hit fundraising goals while trying to build lasting donor relationships?I’ve been there too. It’s like walking a tightrope—balancing board expectations, donor engagement, and strategic goals without losing sight of your nonprofit’s mission. 🎯In my recent conversation with Cherian Koshy on #TheIntentionalFundraiserPodcast, we dove into the heart of these challenges. Cherian shared game-changing insights on how curiosity can transform stakeholder relationships, why ROI isn’t just about numbers, and how technology can empower us to focus on what really matters—human connection. 💡So, let me ask you: Are you ready to rethink how you measure success and create sustainable growth in your organization? If so, this episode is for you. 🎙️👉 Tune in now and discover strategies that will inspire your work and strengthen your impact. Let’s navigate this journey together! 🌟Guest: Cherian Koshy, Vice President of Product Strategy, KindsightResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Mar 11, 2025 • 54min
What Separates Great Nonprofits from Those that Struggle
Feeling ike your #nonprofit is stuck in a cycle of “just getting by”? In my recent conversation with Alan Clayton, author of Great Fundraising Organizations: Why and How the World's Best Charities Excel at Raising Money, we explored what separates great fundraising organizations from those that struggle. Spoiler alert: it’s not just about having a great mission or a big budget—it’s about intentionality, leadership, and alignment.Alan shared stories that gave me goosebumps, like how St. Labre Indian School found its true purpose and unlocked transformational growth. He also revealed why donors don’t give to organizations—they give to solve problems—and how understanding this simple truth can change everything.We discussed that one of the biggest challenges nonprofits face is balancing immediate fundraising needs with long-term sustainability. What's Alan's advice? 👉 Tune in for his answer!Guest: Alan Clayton, CEO at Revolutionise International, International Consultant, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Mar 4, 2025 • 16min
Leveraging Digital Strategies for Major Gift Cultivation
Leveraging Digital Strategies for Major Gift CultivationHow do you make a major donor feel truly connected... without ever meeting face-to-face? 💻🤝In this episode, I'm taking you on a journey through the digital frontier of fundraising. I remember a donor who used to frame my handwritten notes? Now she's all about personalized video updates! It's a brave new world out there, folks, and I'm here to guide you through it.From virtual events that feel intimate to social media strategies that deepen relationships, I'm sharing all my secrets. But here's the burning question: Can digital tools really replace the warmth of a handshake? 🤔Tune in to discover how I helped one nonprofit boost major gift revenue by 22% using these exact strategies! 👉 Listen in now. #TheIntentionalFundraiserPodcast #DigitalFundraising #MajorGifts #NonprofitInnovation #DonorRelationshipsResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Feb 25, 2025 • 20min
Supercharge Your Capital Campaign with Challenge Gifts
Imagine a small arts org, struggling to hit their targets. Then BAM! 💥 A $100k challenge gift comes in, and suddenly we're not just meeting goals - we're smashing them!Want to know how we turned that mountain into a molehill? 🏔️➡️🐜I'm spilling all the tea on challenge gifts - the fundraising superpower you didn't know you needed. 🦸♀️💰Ready to transform your next campaign from "meh" to "AMAZING"? 🎉👉 Listen now.#TheIntentionalFundraiser #NonprofitSuccess #ChallengeGifts #CapitalCampaignResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Feb 18, 2025 • 16min
Your Roadmap to Major Gift Success
In my latest episode of The Intentional Fundraiser podcast, I talk about building a major gift program that can transform your nonprofit's financial landscape. 🍵💰Picture this: You're standing at the base of a mountain, your organization's most ambitious goals looming at the peak. Seems impossible to reach, right? Wrong! I'll show you how to build a bridge that'll take you straight to the top. 🏔️🌉Here's the million-dollar question (pun intended 😉): What could your nonprofit achieve if you had a thriving major gift program?Ready to find out? Tune in to my latest episode. And share it with your team and colleagues – they'll love you for it! 💖#TheIntentionalFundraiserPodcast #MajorGifts #MajorDonor #NonprofitFundraising #DonorRelations #NonprofitLeadership Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.


