The Intentional Fundraiser Podcast

Tammy Zonker
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Mar 4, 2025 • 16min

Leveraging Digital Strategies for Major Gift Cultivation

Leveraging Digital Strategies for Major Gift CultivationHow do you make a major donor feel truly connected... without ever meeting face-to-face? 💻🤝In this episode, I'm taking you on a journey through the digital frontier of fundraising. I remember a donor who used to frame my handwritten notes? Now she's all about personalized video updates! It's a brave new world out there, folks, and I'm here to guide you through it.From virtual events that feel intimate to social media strategies that deepen relationships, I'm sharing all my secrets. But here's the burning question: Can digital tools really replace the warmth of a handshake? 🤔Tune in to discover how I helped one nonprofit boost major gift revenue by 22% using these exact strategies! 👉 Listen in now.  #TheIntentionalFundraiserPodcast #DigitalFundraising #MajorGifts #NonprofitInnovation #DonorRelationshipsResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Feb 25, 2025 • 20min

Supercharge Your Capital Campaign with Challenge Gifts

Imagine a small arts org, struggling to hit their targets. Then BAM! 💥 A $100k challenge gift comes in, and suddenly we're not just meeting goals - we're smashing them!Want to know how we turned that mountain into a molehill? 🏔️➡️🐜I'm spilling all the tea on challenge gifts - the fundraising superpower you didn't know you needed. 🦸‍♀️💰Ready to transform your next campaign from "meh" to "AMAZING"? 🎉👉 Listen now.#TheIntentionalFundraiser #NonprofitSuccess #ChallengeGifts #CapitalCampaignResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Feb 18, 2025 • 16min

Your Roadmap to Major Gift Success

In my latest episode of The Intentional Fundraiser podcast, I talk about building a major gift program that can transform your nonprofit's financial landscape. 🍵💰Picture this: You're standing at the base of a mountain, your organization's most ambitious goals looming at the peak. Seems impossible to reach, right? Wrong! I'll show you how to build a bridge that'll take you straight to the top. 🏔️🌉Here's the million-dollar question (pun intended 😉): What could your nonprofit achieve if you had a thriving major gift program?Ready to find out? Tune in to my latest episode. And share it with your team and colleagues – they'll love you for it! 💖#TheIntentionalFundraiserPodcast #MajorGifts #MajorDonor #NonprofitFundraising #DonorRelations #NonprofitLeadership Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Feb 11, 2025 • 14min

5 Strategies that Work for Mastering Major Donor Cultivation

🌟 What if I told you one conversation could unlock a transformational gift for your nonprofit?I’ve sat across from donors who seemed untouchable—until a simple, personalized video led to a six-figure gift. 🎥💸 Sound like magic? It’s not. It’s strategy. Here’s the truth: "major donors aren’t ATMs." They’re partners waiting to fall in love with your mission. But how do you bridge the gap between “Hi, nice to meet you” and “Here’s my life-changing gift”? I’ll share the exact moment a donor looked me in the eye and said, “I finally get it”—and how that moment turned into a $500,000 commitment. 🤝 Here’s my question for you: "When was the last time a donor told YOU, 'I finally get it'?" If it’s been a while, this episode is for you. 🎧 Hit play now to discover the 5 strategies that helped nonprofits like yours boost major gift revenue by 40% in 18 months. Then share it with your team—because transformational fundraising starts here. #MajorGifts #NonprofitLeadership #FundraisingStrategies #PhilanthropyMatters #ListenAndShare 🌍✨Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Feb 4, 2025 • 15min

The Silent Revolution of Anonymous Giving

In my latest episode of The Intentional Fundraiser, I dive deep into a trend that's quietly reshaping philanthropy — the Silent Revolution of Anonymous Giving. Imagine receiving a six-figure donation, only to discover it comes from 'Anonymous.' Exciting, right? But how do we express gratitude and demonstrate impact when we can’t even name our benefactor? 🤔I share a story from my time working with a mid-size organization in Detroit that faced this very challenge. Their initial joy turned to uncertainty when they received a $500,000 anonymous gift. Together, we crafted creative strategies that not only honored donor privacy but also fostered deeper connections and trust. What if the future of fundraising isn't about names on walls but about the profound impact we create together? 🌍Join me as I explore actionable tips for embracing this new landscape and ensuring every gift—named or unnamed—is celebrated for its impact. 👉 Tune in now and let’s transform your fundraising approach! And if you find it valuable, please share it with your network! #Nonprofit #Fundraising #AnonymousGiving #Philanthropy #DonorRelationsResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Jan 28, 2025 • 59min

How "Thank You" Can Transform Your Fundraising

I just had the most incredible conversation with Lisa Sargent, the gratitude expert of fundraising! 🙌You know that warm, fuzzy feeling you get when someone genuinely appreciates you? Well, imagine if we could bottle that feeling and use it to transform our donor relationships! 💖 That's exactly what Lisa and I explored in our chat about her new book, "Thankology."Did you know that a simple "thank you" could potentially increase donations by $450,000? 🤯 Or that expressing gratitude actually lights up specific areas of our brains, promoting understanding and pro-social behavior?Here's a thought-provoking question for you: Are we truly making our donors feel seen and appreciated, or are we just going through the motions?Get ready to discover how implementing effective thanking strategies can boost donor retention, increase giving levels, and create a more fulfilling experience for both your donors and your organization. 🚀 Listen to this episode now and share it with your colleagues. #FundraisingTips #DonorAppreciation #NonprofitLeadership #ThankologyGuest: Lisa Sargent, Principal, Lisa Sargent Communications, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Jan 15, 2025 • 20min

The Power of Preparation: Keys to Launching a Successful Capital Campaign

Overwhelmed at the prospect of launching a capital or comprehensive campaign for your nonprofit?As someone who's been in the fundraising trenches for years, I remember the mix of excitement and sheer terror that came with my first capital campaign. But here's the good news: with the right preparation and strategies, you can turn that apprehension into confidence and success.In this episode, I share with you the key insights I've gained from my experiences and the lessons I've learned along the way. Whether you're a seasoned fundraiser or new to major gifts, I promise you'll walk away with practical tips and a renewed sense of purpose for your next capital campaign.Take a listen and discover how to transform your fundraising game!Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Nov 20, 2024 • 53min

The Power of Conversational Fundraising: Strategies for Meaningful Donor Engagement

🎙️ Ever felt that pit in your stomach before asking for a major gift? I've been there too! 😅In my latest chat with Kent Stroman, founder of The Asking Academy, you'll discover how to transform those anxiety-inducing donor meetings into genuine, enjoyable conversations.Want to know the secret behind asking heart questions that unlock donor stories? 🗝️ Or how about the perfect timing for "the ask" that'll revolutionize your approach? 🕰️Curious about how one new executive director overcame her hesitation and sparked a donor connection she never thought possible? 🌟What if I told you there's a way to make fundraising not just bearable but truly fulfilling for both you and your donors?Listen to this insightful episode and learn how to build deeper donor relationships that lead to transformative giving. Then share it with your fundraising squad – because great conversations lead to greater impact! 💪Guest: Kent Stroman, President, Stroman & Associates, Asking Coach, Speaker & AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Nov 12, 2024 • 48min

Building a Movement of Charitable Living Through Monthly Giving

🎙️ I recently had an awesome conversation with Dana Snyder, author of The Monthly Giving Mastermind, and wow, can it change your perspective on monthly giving programs?! 🤯 Dana shared a powerful framework that could revolutionize how we approach donor engagement and financial stability. From treating monthly giving as a product to building a community of supporters, her insights are pure gold for any nonprofit.But here's the million-dollar question: Are you ready to tap into the power of the subscription economy and create a movement of charitable living? 🤔 Don't miss out on this episode packed with practical tips and inspiring stories. Listen now and share it with your colleagues - together, we can reshape the future of fundraising! 💪 👉 Take a listen!Guest: Dana Snyder, Speaker, Author, and Host of Missions to Movements PodcastResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Nov 5, 2024 • 1h 5min

Beyond the Ask: How Relationship Fundraising Can Transform Your Nonprofit

Ever wondered why donors leave faster than we can acquire them? 😓 I recently had the privilege of chatting with the brilliant Ken Burnett, the father of relationship fundraising, about his newest book, "Relationship Fundraising, Third Edition. And let me tell you, it was eye-opening! 👀 Ken shared a story about Marjorie, a loyal donor who valued her annual conversations with her favorite charity more than the convenience of automated giving. It made me wonder: are we sometimes so focused on efficiency that we forget the human touch? 🤔Ready to revolutionize your approach to donor relationships? Tune in to this game-changing episode and discover how to keep your supporters engaged for the long haul! 🚀Take a listen and share with your team! Together, we can transform the nonprofit sector. 💪#RelationshipFundraising #DonorRetention #NonprofitLeadershipGuest: Ken Burnett, Father of Relationship Fundraising, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

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