

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

Mar 5, 2024 • 38min
Community Catalysts: Inspiring Change with Floyd Jones
Ever felt overwhelmed by the demands of fundraising? 🤔In my latest podcast episode, I sit down with the incredible Floyd Jones to unpack the transformative power of community-driven philanthropy. From grassroots movements to global impact, Floyd shares his journey, insights, and strategies for success.Tune in to discover:The art of mobilizing communities for growth.How to amplify diverse voices in philanthropy.Strategies for creating lasting impact in fundraising.Don't miss out on this empowering conversation! Listen now and share with fellow fundraisers and nonprofit leaders. Together, let's change the world, one community at a time.With heaps of gratitude,TammyGuest: Floyd Jones, Director of Community & Partnerships, GivebutterResources: Show notes, links, and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Feb 29, 2024 • 1h 19min
Building Bridges: Connecting Passion and Fundraising
Ever wondered how to infuse passion into your fundraising efforts? In the latest episode of the Intentional Fundraiser Podcast, I sit down with amazing Jeff Spitko and brilliant Laura Rice from the San Diego Zoo Wildlife Alliance. We dive deep into the heart of fundraising, unraveling the secrets of storytelling, donor engagement, passion-driven campaigns, and narratives that resonate, building authentic connections with donors and infusing passion into every aspect of your mission.In this episode, you'll discover:The power of storytelling in capturing donors' hearts and minds.How data analysis, segmentation, and personalization is the game-changer.Strategies for building authentic connections with supporters and stakeholders.Insights into leveraging emerging technologies and trends in fundraising.Don't keep this gem to yourself – share it with fellow fundraisers and nonprofit leaders who are ready to connect passion and fundraising to take their fundraising to new heights!With boundless gratitude, TammyGuests: Laura Rice, Senior Director of Sustaining Philanthropy, San Diego Zoo Wildlife AllianceJeff Spitko, Director of Membership & Audience Management, San Diego Zoo Wildlife AllianceResources: Here are the show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Feb 20, 2024 • 1h 1min
Unleashing the Power of Infectious Generosity with Chris Anderson
Ever felt the impact of generosity? Imagine if millions embraced it as cool and uplifting. In my recent podcast episode with Chris Anderson, Head of TED, we explore how kindness can transform lives. 🌍Join the infectious generosity movement! Chris shares insights, wisdom from philanthropy, and strategies for fundraisers. You'll learn the power of audacious asks, creative fundraising, and the joy of giving. It's a journey to deeper meaning and happiness.Listen now and discover how to make your impact more significant. Share this episode with fellow fundraisers – together, we can create a ripple effect of generosity!Guest: Chris Anderson, Head of TED, TED ConferencesResources: Show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Feb 14, 2024 • 57min
Unlocking the Secrets of Nonprofit Marketing Success
Have you ever wondered what sets successful nonprofit organizations apart from the rest? Why do some nonprofits seem to effortlessly raise funds and engage their communities while others struggle to make an impact? Recently, I had the privilege of engaging in a thought-provoking conversation with the brilliant Noah Barnett on The Intentional Fundraiser podcast. We explored the transformative power of effective storytelling, collaboration, and trust-building in nonprofit marketing and fundraising. In this juicy episode, we explore:The rise of earned attention in the digital age.The power of authentic brand storytelling.The importance of collaboration for impact.You'll walk away with practical insights on creating meaningful connections and driving impactful change. As you embark on transforming your marketing and fundraising strategies, consider this episode a compass guiding you through uncharted territories.Guest: Noah Barnett, VP of Marketing, FeathrResources: Show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Feb 7, 2024 • 47min
Elevate Your Fundraising Game with Fractional Expertise
Ever felt stuck in the scarcity mindset of nonprofit fundraising? I get it. That's why I had the incredible Cindy Wagman on The Intentional Fundraiser Podcast to discuss the revolutionary concept of fractional fundraising.In this episode, we explore how fractional fundraising breaks traditional molds and boosts nonprofit capacity. Cindy shares valuable insights, from finding the right consultant to transforming your fundraising strategy. We delve into real success stories and learn why embracing a new approach can lead to substantial growth.Listen in and discover how to shake off the "shoulds" of fundraising, leverage expertise affordably, and propel your mission forward. With heaps of gratitude, Tammy Zonkerps – Share this episode with your fellow changemakers! 🌟Guest: Cindy Wagman, President, Cindy Wagman Consulting Show Notes: https://bit.ly/42rwFU5Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Jan 8, 2024 • 20min
Six Steps to Creating A Successful Fundraising Plan in 2024
As we dive into 2024, have you ever wondered how to turn your fundraising goals into an unstoppable force? Join me on the first episode of The Intentional Fundraiser Podcast in 2204.Ever felt lost in the fundraising mountain? I get it. In this episode, I share my 6-step framework that transformed my nonprofit's fundraising, tripling results and sculpting a lasting legacy. Discover how to assess your donor data, amplify successes, retire what's not working, and more.Listen in to unleash a transformative journey where passion meets strategic analysis. Tune in now and sculpt your legacy.Here's what you'll learn:Assessing your donor data like a seasoned explorer.Amplifying successes for scalable victories.Crafting a living, breathing plan for sustained success.Don't miss out! Hit play, and let's conquer fundraising peaks together.Click to learn more about The Intentional Fundraising Plan 6-Week Masterclass.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Dec 27, 2023 • 51min
Transform Your Fundraising with Visual Storytelling
Ever wondered about the magic behind impactful storytelling in fundraising? In my latest episode on The Intentional Fundraiser Podcast, we dive deep into incredible insights from my conversation with Natalie Monroe from MemoryFox.We explore how visual storytelling can revolutionize your engagement strategies. Want a sneak peek? We discuss ethical storytelling, diverse perspectives, and the art of dazzling donors.Listen in and discover how to make your stories resonate, engage your community, and elevate your impact. Tune in now and unleash the power of intentional visual storytelling. Guest: Natalie Monroe, Community Engagement, MemoryFoxShow Notes: https://bit.ly/48sOvrxThe Intentional Fundraising Plan 6-Week Masterclass: https://bit.ly/47fNH90Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Dec 19, 2023 • 38min
From Volunteer to Donor: The Super Supporter
Ever felt the magic when volunteers become not just supporters but super supporters? 🌟 We've got something special for you in our latest podcast episode with Josh Meyer, VP of Demand Generation at Bloomerang. Dive into the secrets of creating a strong connection between volunteers and donors. Ready to uncover the transformative power within your fundraising strategy? Listen now to supercharge your impact Get ready to unlock the Super Supporter Cycle and take your fundraising to new heights!RESOURCES MENTIONED IN THIS EPISODEStart with Why: How Great Leaders Inspire Everyone to Take Action by Simon SinekNonprofit Storytelling ConferenceCONNECT WITH OUR GUEST ONLINETwitter / LinkedIn / Facebook / Website / ContactRATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful or inspiring in some way. SUBSCRIBE TO THIS PODCAST Also, if you haven’t done so already, subscribe to this podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!CONNECT WITH TAMMY ZONKER ON SOCIAL You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.TAKE YOUR FUNDRAISING RESULTS TO THE NEXT LEVEL To get started, learn more about joining our exclusive Fundraising Transformers Community.

Dec 13, 2023 • 30min
Hard Asks Made Easy
Have you ever found yourself hesitating to ask for what you truly want or need? Maybe it's a career opportunity, support in challenging times, or even a simple favor. The power of asking is a skill that transcends personal and professional realms, and in this blog post, we're diving deep into the art of asking with the incredible Laura Fredricks. Laura is not just a fundraising expert but a beacon of wisdom when it comes to the transformative nature of asking.Don't miss out! 🎧✨With boundless gratitude,Tammy ZonkerRESOURCES MENTIONED IN THIS EPISODEHard Asks Made Easy: How to Get Exactly What You Want by Laura Fredricks JDStart with Why: How Great Leaders Inspire Everyone to Take Action by Simon SinekAFP IconCONNECT WITH OUR GUEST ONLINETwitter / LinkedIn / Instagram / Facebook / YouTube / Website / ContactRATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful or inspiring in some way. SUBSCRIBE TO THIS PODCAST Also, if you haven’t done so already, subscribe to this podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!CONNECT WITH TAMMY ZONKER ON SOCIAL You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.TAKE YOUR FUNDRAISING RESULTS TO THE NEXT LEVEL To get started, learn more about joining our exclusive Fundraising Transformers Community.

Dec 6, 2023 • 29min
Transform Your Donor Engagement Through Text Messaging
Imagine a world where your nonprofit's message resonates instantly, mobilizing supporters and driving real impact. In our latest podcast episode, I had an inspiring conversation with James Martin, CEO of Rally Corp, on how text messaging can revolutionize donor engagement.Listen now and discover the secrets to compelling storytelling, the myths of texting donors debunked, and innovative strategies that have raised over a million dollars for nonprofits. 🌟Don't miss out on transforming your nonprofit's reach and impact. Tune in to this episode today!With tons of gratitude,Tammy ZonkerRESOURCES MENTIONED IN THIS EPISODEThe Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan & Dr. Benjamin HardyNonprofit Storytelling ConferenceCONNECT WITH OUR GUEST ONLINETwitter / LinkedIn / Facebook / Website RATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful or inspiring in some way. SUBSCRIBE TO THIS PODCAST Also, if you haven’t done so already, subscribe to this podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!CONNECT WITH TAMMY ZONKER ON SOCIAL You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.TAKE YOUR FUNDRAISING RESULTS TO THE NEXT LEVEL To get started, learn more about joining our exclusive Fundraising Transformers Community.