The Intentional Fundraiser Podcast Digital Heartbeats: Engaging Major Donors in a Virtual World
Jul 8, 2025
Are your major donor relationships merely surviving? Discover how personalization, storytelling, and authenticity are essential in a digital fundraising world. Learn to make your communication memorable with impactful visuals and automate tasks while maintaining a personal touch. It's all about making giving frictionless and inviting genuine engagement. Emphasizing that tech should enhance connection, not replace it, the discussion showcases how to truly see and value your donors in this evolving landscape.
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Ask Donors Their Preferred Channel
- Ask donors how they prefer to be engaged and record those preferences in your CRM.
- Personalize every touchpoint by referencing gifts, interests, or recent conversations.
Digital Reach Isn’t A Substitute For Connection
- Digital tools increase reach but also make it easier to lose donors without personal connection.
- Authentic, intentional outreach is the real differentiator in a crowded inbox.
Video Replaced Handwritten Notes For One Donor
- Tammy describes a donor, Margaret, who shifted from loving handwritten notes to valuing video calls during the pandemic.
- Seeing Tammy's face and hearing her voice made the donor feel genuinely connected.