Are your donor relationships thriving—or just surviving?
Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.
Here’s the truth:
Connection isn’t about the channel.
It’s about intentionality..
After 30+ years in fundraising, I’ve learned what actually works in a digital world:
→ Personalize every touchpoint.
“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.
→ Show impact with stories & visuals.
A quick video tour or photo diary is more memorable than a spreadsheet.
→ Automate routine, but keep it human.
Tools like ThankView free you up for real conversations—not replace them.
→ Make giving frictionless.
Test your donation process. If it’s clunky, fix it—fast.
→ Invite two-way engagement.
Host virtual coffees, send surveys, and ask for feedback. Donors want to be heard.
TL;DR: Tech will keep evolving, but authentic connection is the real differentiator.
How are you making your major donors feel truly seen in a digital age?
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