The Insighter's Club Podcast
Stravito
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Episodes
Mentioned books
Mar 27, 2025 • 41min
Q1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRung
People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.We also cover:The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).Why shrinking attention spans demand new formats for insight delivery.Practical strategies to make insights consumable, shareable, and impossible to ignore.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
Mar 13, 2025 • 27min
How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs
In this conversation, Alfred Wahlforss, CEO & Co-founder at Listen Labs, shares his insights on the innovative use of AI in qualitative research. He discusses how AI enhances traditional methods by increasing scale, reducing fraud, and delivering actionable insights quickly. Alfred emphasizes the shift from lengthy reports to concise, impactful findings, and the value of outlier perspectives in generating breakthroughs. He also explores the evolving role of insight professionals in an AI-driven landscape, highlighting the challenges and opportunities that lie ahead.
Feb 27, 2025 • 29min
Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog
Insights are only as powerful as the action they inspire. In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.We also discuss:The evergreen challenge of silo syndrome. How great storytelling makes data impossible to ignore.Why research on its own isn’t enough.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
Feb 13, 2025 • 30min
Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
Cristina Marinucci, Global VP at Mondelēz International, shares her expertise in harnessing insights for brand growth. She emphasizes the importance of a holistic strategy that unites insights across sales and marketing. Cristina advocates for a 'triple win' approach, benefiting brands, retailers, and shoppers. The conversation also delves into leveraging AI for decision-making and the power of diverse career experiences in shaping adaptive leaders. Curiosity is highlighted as essential for embarking on new opportunities and fostering continuous growth.
Jan 30, 2025 • 28min
Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company
The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing. In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.We also discuss:Why consumers struggle to predict their own behavior.The STEEP framework.How AI adoption hinges more on public acceptance than tech capabilities.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox
Jan 16, 2025 • 2min
Introducing the Insighter’s Club Podcast
Welcome to the Insighter’s Club.In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.
Dec 19, 2024 • 45min
2024 Year in Review
In this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.Listen to the end for an exciting announcement about what the podcast has in-store for 2025.
Dec 5, 2024 • 33min
Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman
It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.We also discuss: Maryellen’s approach to insights, based on a multi-layered analysis.The importance of clear and attractive visualization of insights to compel diverse audiences.Why insights professionals need to resist the urge to soften findings—and present the full story instead.
Nov 21, 2024 • 28min
Changing Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXA
Insights are nuggets of truth about the world or ourselves.But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.We also cover:Why the best insights come from combining technical expertise with emotional intelligence.How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.
Nov 7, 2024 • 29min
The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR
Is data the new oil?In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.We also discuss: How the insights industry would look if it were built todayWhy data is so valuableThe importance of spending time outside the insights space How to use a data curation approach to build customer affinity
