The Insighter's Club Podcast
Stravito
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Episodes
Mentioned books
Oct 24, 2024 • 24min
Using AI to Unlock the Business Potential of Insights with Febronia Ruocco, Global Strategic Insights & Analytics Director & Executive Coach
As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.We also discuss: Why effective stakeholder management and communication are more essential than everBroader implications of AI in the insights industryThe importance of starting every project with commercial impact in focus
Oct 10, 2024 • 26min
Cutting Through the AI Noise with Aaron Cannon, CEO & Co-Founder at Outset
The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data. In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.We also discuss: How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.The importance of thinking iteratively and adapting as research progresses.How to balance depth and scale when conducting research.The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.
Sep 26, 2024 • 30min
Translating Unstructured Data into Actionable Insights with Victoria Gnatoka, Customer Experience Product Manager at Expedia Group
Victoria Gnatoka, Customer Experience Product Manager at Expedia Group, reveals her expertise in transforming unstructured data into actionable insights. She highlights that by next year, a staggering 70-80% of data will be unstructured. Victoria shares strategies for leveraging an omni-channel approach, ensuring data integration for a holistic customer understanding. She stresses the importance of focusing on high-impact insights to combat data overload, and discusses the challenges and necessities in effectively processing this data to enhance customer experiences.
Sep 12, 2024 • 29min
Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global
Bipul Markan, Head of Research and Insights MENA at Assembly Global, shares his 14+ years of experience in consumer insights. He emphasizes the need for insights professionals to broaden their skills and embrace new tools. The discussion highlights the transformative role of synthetic data in market research, offering innovative opportunities for experimentation. Bipul also stresses the critical importance of advanced analytics and the necessity for adaptation in understanding evolving consumer behaviors, fostering a culture of innovation within teams.
Aug 29, 2024 • 41min
A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
Want to elevate your career in insights? Start thinking like a toddler.In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.We also cover:The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.Why new research isn’t always the answer + how to maximize the use of existing resourcesThe power of understanding all consumer demographics to maximize market potential and enhance engagement.
Aug 15, 2024 • 29min
Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile
Insights isn’t a standalone discipline.The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.We also discuss:Why it’s essential to talk to consumers early and often.How communities can be a powerful resource in your insights toolbox.How to make more time for experimentation in your everyday work.
Jul 4, 2024 • 29min
Quarterly Review, Q2 2024
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.Stay tuned for the next season of the Consumer Insights Podcast coming in August.
Jun 20, 2024 • 31min
The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience
“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. We also discuss: How context and external factors are crucial to understanding changes in consumer behaviorWhy insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they poseThe importance of being open, curious, and brave in the insights industry
Jun 6, 2024 • 26min
Real-World Insights with Bonnie Chiurazzi, Director of Market Insights at Glassdoor
How can you maximize the impact of your insights while working in an imperfect world?Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.We also discuss:The risks of democratizing the research processThe pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.Why businesses should focus product development on early adopters rather than late adopters.
May 23, 2024 • 34min
Becoming a Business Intelligence Expert with Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg
“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert.In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. We also discuss: Why it’s essential to tailor innovation to brands and portfoliosThe importance of leveraging existing knowledge to drive commission better researchWhy business performance analytics should be priority #1 for insights teams
