The Insighter's Club Podcast How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs
Mar 13, 2025
In this conversation, Alfred Wahlforss, CEO & Co-founder at Listen Labs, shares his insights on the innovative use of AI in qualitative research. He discusses how AI enhances traditional methods by increasing scale, reducing fraud, and delivering actionable insights quickly. Alfred emphasizes the shift from lengthy reports to concise, impactful findings, and the value of outlier perspectives in generating breakthroughs. He also explores the evolving role of insight professionals in an AI-driven landscape, highlighting the challenges and opportunities that lie ahead.
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Alfred's Journey
- Alfred Wahlforss started a company focused on nursing software during his undergrad.
- He later co-founded ListenLabs, an AI-powered research platform, after a research project at Harvard.
Defining Insight
- An insight must be new, actionable, salient, and true.
- Saliency has become more critical as stakeholders demand concise information.
AI-Powered Research
- Insight professionals should explore AI-powered qual research, combining quant's scale with qual's nuance.
- AI can enhance research by creating questions, finding participants, and analyzing data.