The Value of Edge Cases in Consumer Insights

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?

In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

We explore:

• The biggest challenges in traditional research and how AI addresses them.
• How AI can screen participants, detect fraud, and improve qualitative depth.
• The shift from large, static reports to concise, high-impact insights.
• How outlier perspectives can unlock unexpected breakthroughs.
• The future of insight professionals in an AI-driven world.

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