As AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.
In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization.
We also cover:
- How to balance AI-enabled speed with strategic depth
- Why tailoring your message to each stakeholder makes the difference
- The risks of relying too heavily on generative AI
- How bold insight leadership can influence commercial outcomes
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The Insighter's Club Podcast