RESTAURANT STRATEGY

#181 - Niche Audiences *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 9/10)  Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward.  FURTHER READING:  The Long Tail by Chris Anderson - BUY IT HERE Unleashing the Ideavirus by Seth Godin - BUY IT HERE What Technology Wants by Kevin Kelly - BUY IT HERE The Inevitable by Kevin Kelly - BUY IT HERE 1,000 True Fans by Kevin Kelly - READ IT FOR FREE   ***** Want to learn more about my Group Coaching Programs?  Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#180 - Rural Urbanites ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo. ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 8/10)  Welcome to the eighth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We've seen the reports about how people have fled the cities since the start of the pandemic. Whcih makes sense, right? If office workers no longer are required to be in the office, they can ostensibly work from anywhere... so people are making big changes to their lives. As they leave the cities for suburban and rural markets, they will bring with the certain needs, desires, and expectations. So how can we serve them?   ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule

#179 - "Local" as a Response to Supply Chain Issues ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo. ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 7/10)  Welcome to the seventh installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Local, organic, and farm-to-table are marketing buzzwords that most of us are sick of hearing about these days. They feel cheap, and certainly overused. But what if we changed the narrative when it comes to "local"?    ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule

#178 - Diving Into the Metaverse *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 6/10)  Welcome to the sixth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're tackling something pretty scary: AR, VR, AI, NTFs, and of course, this metaverse thing that Mark Zuckerberg keeps talking about. We're going to shed some light on all of this and share some ways that brands are already starting to utilize the technology.    ***** Want to learn more about my Group Coaching Programs?  Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#177 - The Great Life Reset *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 5/10)  Welcome to the fifth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. On today's episode we're continuing the conversation we started last week. As 9-to-5 culture disappears, people are taking the time to rethinking everyting from careers to living situations. Where they live has a lot to do with how they live, and individuals have taken these last two years to re-evaluate. So how can we use that to our advantage?   ***** Want to learn more about my Group Coaching Programs?  Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#176 - Death of the 9-to-5 ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo. ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 4/10)  Welcome to the fourth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I want to talk about work culture in a post-pandemic world. Why? Because the office culture we grew accustomed to -- the 9-to-5 as it was so lovingly referred to -- is dead. A significant percentage of workers (some estimate between 50-60%) will never return to the office full time. Instead, they'll enjoy remote work, or a hybrid schedule. And that will upend everything from public transportation to real estate... and you guessed it, restaurants.    ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule

#175 - The Digital Revolution   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo. ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** CONSUMER TRENDS (Part 3/10)  Welcome to the third installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We couldn't possible ignore the role that technology is playing in our economy... and on today's episode I'm not even going to discuss all of the ways operators are integrating tech solutions to build more efficient restaurants. I'm simply focusing on the customer journey and the role that computers and smartphones are playing.    ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule

#174 - The Push for Experiences *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 2/10)  Welcome to the second installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're talking all about how the next generations -- Millenials and Gen Z -- are gathering experiences instead of stuff. These are individuals who are renting at a great rate than the generations above them and switching jobs much more frequently. They own less "stuff" and have largely created lives with greater flexibility than their parents or grandparents. So what exactly does that mean for all of us who run restaurants?  ***** Want to learn more about my Group Coaching Programs?  Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#173 - The Move Toward Convenience *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 1/10)  Welcome to the first of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Front and center is this move we're seeing toward convenience. The evidence is all around us... people crave convenience. They're willing to put up with a substandard product and even pay more for that product. Why? Simply because it's more convenient to do so. All summer long we're going to talk about the changing landscape of our world so that we can better serve our patrons, and build a more sustainable restaurant.  ***** Want to learn more about my Group Coaching Programs?  Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#172 - Integrating Hospitality and Tech with Popmenu Co-Founders, Brendan Sweeney and Tony Roy ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me to see if you're a good fit: https://www.restaurantstrategypodcast.com/schedule ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: kickfin.com/demo. ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Popmenu has been a longtime sponsor of this podcast, largely because I'm a big fan of the solutions they provide for restaurant owners. I have raved about their products for a while and even had Brendan Sweeney on the show back in Fall, 2021. Well, Brendan is back... along with co-founder Tony Roy... to talk all about the new features they've rolled out in the last six months. They're sharing insights from the conversations they've had with thousands of other operators, specifically about the integration of hospitality and tech.  Curious to learn more? VISIT: https://popmenu.com/restaurantstrategy   ***** Ready to learn more about the Restaurant Accelerator Group Coaching Program?  Click the link to set up a FREE 45-minute Strategy Session with me: https://www.restaurantstrategypodcast.com/schedule