#174 - The Push for Experiences
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CONSUMER TRENDS (Part 2/10)
Welcome to the second installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today we're talking all about how the next generations -- Millenials and Gen Z -- are gathering experiences instead of stuff. These are individuals who are renting at a great rate than the generations above them and switching jobs much more frequently. They own less "stuff" and have largely created lives with greater flexibility than their parents or grandparents. So what exactly does that mean for all of us who run restaurants?
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