RESTAURANT STRATEGY

#492 - Ten Restaurants CRUSHING Social Media Right Now (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** "If you're going out there trying to make money, you're missing the whole point."    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#491 - The Keys to a Successful Pre-Shift Meeting (ENCORE) ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Most pre-shift meetings suck. Yours doesn't have to.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#490 - The Death of Discounts (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   When you DISCOUNT your food, you're marketing with just one assumption... that the only reason people aren't coming to you is because of the cost. And that couldn't be more wrong. People don't patronize your restaurant for tons of reasons: They don't like the food They're not in the mood for that food tonight The service is bad They're not in the mood for that kind of vibe tonight It's inconvenient to get to you They don't have enough time for the full experience Or simply because...  You're not top of find when it's time for the to decide where to eat!!! Stop discounting and start marketing with authority.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#489 - Play By the RULES to Stay in the GAME  ***** Dr. James Carse wrote about this years ago: https://amzn.to/4o7uVce Simon Sinek expanded on the subject and modernized the lessons: https://amzn.to/4nLjib9 Alex Hormozi has a killer podcast on the subject: https://podcasts.apple.com/us/podcast/the-game-with-alex-hormozi/id1254720112   It's not about winning the game; it's about staying in the game!    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site...CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809     

#488 - How Much Should You Spend on Marketing? *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   Marketing is not a SPEND. It is an INVESTMENT.  Which means you have to be deliberate with what you're doing, and how you measure your efforts.  This episode will explain how.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809       

#487 - 45 Insights to Celebrate My 45th Birthday ***** Special shout-out to Codie Sanchez, host of the Big Deal Podcast. She released an episode with this format just a few weeks back and it inspired me to do the same. If you're not listening to her show, you're missing out.  I have spent my entire adult life working in this industry... the last 9 years have been spent consulting and coaching. Today I am sharing just a handful of the things I've leaned along the way.  Bookmark this one. Share it with your team. And return to it every once in a while.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site...CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809     

Explore the power of community events as a tool for customer acquisition, shifting focus from just sales to building relationships. Learn clever ways to capture attendee information using fishbowl and QR tactics. Discover the strategy of drawing winners live to encourage in-restaurant visits, and how to entice all entrants with guaranteed gifts. Uncover the importance of tangible giveaways at events to drive interest, and gain insights on effectively remarketing to convert contacts into loyal guests. A practical playbook for thriving in the restaurant scene!

#485 - A 6-Step Leadership Framework with Coach Sal Rotolo ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Sal Rotolo is an industry veteran and one of the coaches of the P3 Mastermind. He works with hundreds of owners and operators each week to help them increase the profitability of their restaurants. Today he's sharing a simple 6-step framework for how to level up your leadership skills.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809         

#484 - Marketing is About Standing Out in a Noisy Marketplace *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** Seth Godin said it best... "Be remarkable."     ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#483 - Popmenu Co-Founders, Brendan Sweeney and Tony Roy *****   This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy *****   Are you ready for the all-in-one marketing solution that actually drives more dollars into the register?  EXPLORE POPMENU: https://get.popmenu.com/ads-2/restaurant-strategy     ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule