#181 - Niche Audiences

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This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

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This week's episode is brought to you by: 7SHIFTS

7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE!

VISIT: https://www.7shifts.com/restaurantstrategy

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CONSUMER TRENDS (Part 9/10) 

Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward. 

FURTHER READING: 

The Long Tail by Chris Anderson - BUY IT HERE

Unleashing the Ideavirus by Seth Godin - BUY IT HERE

What Technology Wants by Kevin Kelly - BUY IT HERE

The Inevitable by Kevin Kelly - BUY IT HERE

1,000 True Fans by Kevin Kelly - READ IT FOR FREE

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