The Freedom Project

Tom Foxley, Mental Fitness Coach for Business Owners
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Mar 4, 2025 • 4min

Mental Edge 87: The 3 Components of Mental Fitness & How to Train Them

If you feel confused about how to train your mind, you’re not alone. Every so-called expert tells you something different. But elite mental fitness comes down to just three components: Resilience – Your ability to adapt to stress and thrive. Clarity – The power to see yourself, your path, and your potential clearly. Character – Becoming who you’re meant to be through deliberate training. In this episode of The Freedom Project Podcast, I break down exactly how to train each one so you can start operating at a higher level immediately. If you’re tired of mindset confusion, this episode gives you a clear roadmap to mental fitness. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Mar 3, 2025 • 3min

Mental Edge 86: Why Traditional Self-Improvement is Failing You

You’ve tried podcasts, books, therapy, business coaching, meditation apps… And you’re still not where you want to be. The problem isn’t you. The problem is that these tools aren’t designed for high performers like you. In this episode of The Freedom Project Podcast, I break down: Why traditional self-improvement isn’t enough. The three major flaws in books, coaching, and courses. What elite mental fitness actually looks like—and why it’s the missing piece in your growth. If you feel like you’ve been doing everything right but still not breaking through, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Mar 2, 2025 • 4min

Mental Edge 85: The Stolen Cow & The Secret to True Freedom

I woke up to find a cow on the kitchen table. And somehow, that moment taught me one of the most important lessons about freedom. In this episode of The Freedom Project Podcast, I share: The ridiculous stolen cow story from my ski season in France. Why most business owners get trapped in a game that doesn’t serve them. The 3 types of clarity you need to create real freedom. If you’ve ever felt like you’re building a life that doesn’t quite feel right, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Mar 1, 2025 • 4min

Mental Edge 84: The Moment I Discovered if I Was a Coward or a Hero

An avalanche roared toward us, and in that split second, I discovered who I really was. It wasn’t luck or instinct—it was mental training. In this episode of The Freedom Project Podcast, I share the moment when everything was on the line, and how it taught me that high performance isn't about rising to expectations, but about falling back on preparation. I also discuss: Why leaving critical moments to chance is a massive mistake. How everyday challenges are your personal avalanches. Why elite mental fitness is the only way to ensure you’re ready when it matters most. If you've ever wondered whether you're truly prepared for life’s biggest moments, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 28, 2025 • 4min

Mental Edge 83: Why Mental Health Advice is Screwing Over High Performers

The mental fitness world is failing ambitious people. It’s the only area where the dominant advice is “just be less ambitious.” Nowhere else in life would you be told to stop trying to be better. In this episode of The Freedom Project Podcast, I break down: The ridiculous double standard in mental health advice. Why your ambition isn’t the problem—your training is. How to increase your mental resilience instead of lowering your goals. If you’ve ever been told to “just relax and stop pushing so hard”, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 27, 2025 • 4min

Mental Edge 82: You don’t need to do less—you need to get stronger

You’ve got big goals, big responsibilities, and a lot on your plate. And when it starts to feel like too much? The weak will tell you to do less. But that’s not the answer. In this episode of The Freedom Project Podcast, I break down: Why people want you to stay small and unexceptional. The real reason pressure feels overwhelming. How to increase your capacity for challenge instead of backing down. If you’ve ever felt stretched thin, this episode will show you how to handle more—without burning out. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 26, 2025 • 4min

Mental Edge 81: If you're stuck, ask yourself this

When you don’t know what to do, ask yourself one thing: “What makes the best adventure?” Because life isn’t about playing it safe. It’s about leaning into challenge, risk, and uncertainty. In this episode of The Freedom Project Podcast, I explore: Why we lose our sense of adventure as we get older. The 3-question test to know if you should take the leap. How my leap into the unknown changed everything. If you’ve been stuck in indecision or fear, this episode will push you to finally take action. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 25, 2025 • 4min

Mental Edge 80: How bear spray taught me a lesson about asking for help

There’s a toxic belief that real success means figuring everything out yourself. But here’s the truth: The most successful people don’t go it alone—they find guides. In this episode of The Freedom Project Podcast, I share: The stupid mistakes I made trying to do everything myself. Why the DIY mindset will eventually hold you back. The real reason successful people seek out coaches, mentors, and guides. If you’re still trying to brute-force your way forward, this episode will shift your thinking. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 24, 2025 • 5min

Mental Edge 79: The Royal Marines Test That Breaks Almost Everyone

Ask any Royal Marines recruit what the worst part of training is… and you’ll probably get the same answer. It’s brutal. It requires insane willpower. And it breaks a lot of men. But those who push through? They become better Marines—and better men. In this episode of The Freedom Project Podcast, I break down: The hardest test in Royal Marines training (and why it makes everything else easier). How your brain literally rewires itself when you do difficult things. Why avoiding discomfort makes life harder—and how to reverse that. If you’re ready to build unshakable mental toughness, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 23, 2025 • 5min

Mental Edge 78: The untold power of changing your identity

Can who you are completely change? History proves that it can. Take Cynthia Ann Parker, a girl kidnapped by the Comanches at 9 years old. Raised among them, she became Comanche herself—so much so that when she was rescued 24 years later, she was devastated. In this episode of The Freedom Project Podcast, I explore: How identity isn’t fixed—it’s shaped by your environment. Why the people, habits, and ideas around you are rewiring your brain. How to deliberately shape yourself into the person you want to become. If you’ve ever felt stuck in old patterns, this episode will show you how to break free. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!

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