The Freedom Project

Tom Foxley, Mental Fitness Coach for Business Owners
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Feb 18, 2025 • 4min

Mental Edge 73: I made £20k in a month. It wasn’t what I expected.

I thought making £20,000 in a month would make me feel successful. For about two weeks, it did. Then I realised I had sacrificed my freedom in the process. In this episode of The Freedom Project Podcast, I share the story of how I went from chasing money to optimising for real freedom—and why that shift made my business easier, simpler, and more profitable than ever before. Tune in to discover: The hidden cost of chasing money at the expense of everything else. Why mental fitness—not business tactics—created real success. How to design a life that gives you freedom, not just revenue. If you’re stuck in mindless hustle mode, this episode will shift your perspective. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 17, 2025 • 4min

Mental Edge 72: The 3 Enemies of Freedom (Avoid Them at All Costs)

If you want true freedom, there are three enemies you need to watch out for. Because these three mindsets will ruin your potential before you even realise it’s happening. In this episode of The Freedom Project Podcast, I break down: The woo-woo spiritualists who convince you to stop trying. The emotionless hustlers who tell you success is just about shutting down feelings. The mental health narrative that traps ambitious people in mediocrity. And most importantly—how to escape all of them and actually thrive. If you’re ready to step up and take control of your life, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 16, 2025 • 3min

Mental Edge 71: You don’t get another shot at this life

Are you living fully—or just living safely? In this episode of The Freedom Project Podcast, I share the story of a mate who’s got everything society says should make him happy—but deep down, he knows something’s missing. Because he made the trade most people don’t realise they’re making. Tune in to discover: The devil’s bargain that keeps people stuck in a life they don’t actually love. Why the pursuit of safety and security can be a trap. How to break free and actually start living. If you’re ready to stop playing small and start embracing your real adventure, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 15, 2025 • 4min

Mental Edge 70: Why I force myself to show up online

Last week, one of my TikToks blew up—half a million views, thousands of comments. And I hated it. In this episode of The Freedom Project Podcast, I talk about why I force myself to show up online—even though I hate being in the spotlight. Because there’s something far more important at play. Tune in to discover: The real reason I keep showing up, despite wanting to disappear. The hidden trap that keeps people stuck in mediocrity. The kind of freedom no one talks about—but that actually matters most. If you’re ready to stop settling and start making today count, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 14, 2025 • 4min

Mental Edge 69: What if your limits aren’t real?

For years, I thought I had hit my limit. I was stuck in a cycle of self-doubt, constantly convincing myself I couldn’t go any further. Until two moments changed everything. In this episode of The Freedom Project Podcast, I share the two turning points that completely redefined my potential—and the lesson that might change the way you see your own limitations. Tune in to discover: The mental trap that keeps people stuck in mediocrity. Why your self-imposed limits aren’t as real as they seem. The simple but powerful shift that separates those who settle from those who step into their potential. If you’ve ever felt like you’re stuck at a glass ceiling, this episode will shatter that illusion. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 13, 2025 • 4min

Mental Edge 68: Most people waste their potential. Will you?

If you’re waiting for enough pain to build before you finally take action—you’re making a big mistake. In this episode of The Freedom Project Podcast, I break down the hard truth about why people stay stuck, why motivation fades, and the mental shift that will finally get you moving toward your full potential. Here’s what you’ll learn: Why most people stay in cycles of inaction—even when they want to change. The cost of waiting for pain to force you into action. The key mindset shift that separates top performers from everyone else. If you’re serious about making this year count, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 12, 2025 • 4min

Mental Edge 67: Why most people never fix their discipline problem

What if the reason you’re stuck isn’t a lack of discipline—but the way you’re approaching mindset work? In this episode of The Freedom Project Podcast, I share the simple but powerful mindset shift that took Mike from struggling with inconsistency and self-doubt to thriving in his business and life. Tune in to discover: Why quick fixes never lead to lasting change. How training your mental fitness works just like building physical strength. The one commitment that separates high performers from those who stay stuck. If you’re serious about performing at a higher level, this episode will show you how to finally break free from inconsistency. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 11, 2025 • 6min

Mental Edge 66: The Military Training Exercise That Taught Me the Secret to Excellence

Most people want elite results—but they’re skipping the step that actually gets them there. In this episode of The Freedom Project Podcast, I take you inside a brutal military training exercise where I had to crawl half a mile through bogs and barbed gorse—all while remaining completely undetected. Most people failed. I didn’t. Why? Because I focused on one thing that separates excellence from mediocrity—and it’s the same thing that will separate you from the pack. Tune in to discover: Why most people fail before they even start. The aggressively bold strategy that led to success. The secret to dominating in business, life, and personal growth—before you even take action. If you’ve ever felt like you’re working hard but not seeing results, this episode will show you exactly what you’re missing. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 10, 2025 • 5min

Mental Edge 65: From Fixed Mindset to PhD—The Power of Mental Reps

What if the only thing stopping you from reaching your potential wasn’t ability—but belief? In this episode of The Freedom Project Podcast, I share a personal win—one that took years of mindset work to achieve. Because once, I believed I wasn’t smart enough to succeed. Now? I’m taking my first official step toward a PhD. Tune in to discover: The ironic story of how I almost missed out on my true passion. Why mental growth is just a sets and reps game. How to break free from a fixed mindset—and build real confidence. If you’ve ever doubted yourself, this episode will shift your perspective. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 9, 2025 • 5min

Mental Edge 64: The 4 Words That Changed Everything

What if your unconscious mind was still operating on a version of reality that’s years out of date? In this episode of The Freedom Project Podcast, I share the story of a business owner who summed up his entire transformation in just four words. Because if you feel like you’re always chasing more, never satisfied, never content—you might be stuck in the same loop he was. Tune in to discover: The hidden fear that keeps ambitious people running on a treadmill. Why your unconscious mind might still be years behind reality. The mindset shift that leads to true freedom—not just success. If you’ve ever felt like more is never enough, this episode will shift your perspective. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!

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