The Freedom Project

Tom Foxley, Mental Fitness Coach for Business Owners
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Feb 24, 2025 • 5min

Mental Edge 79: The Royal Marines Test That Breaks Almost Everyone

Ask any Royal Marines recruit what the worst part of training is… and you’ll probably get the same answer. It’s brutal. It requires insane willpower. And it breaks a lot of men. But those who push through? They become better Marines—and better men. In this episode of The Freedom Project Podcast, I break down: The hardest test in Royal Marines training (and why it makes everything else easier). How your brain literally rewires itself when you do difficult things. Why avoiding discomfort makes life harder—and how to reverse that. If you’re ready to build unshakable mental toughness, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 23, 2025 • 5min

Mental Edge 78: The untold power of changing your identity

Can who you are completely change? History proves that it can. Take Cynthia Ann Parker, a girl kidnapped by the Comanches at 9 years old. Raised among them, she became Comanche herself—so much so that when she was rescued 24 years later, she was devastated. In this episode of The Freedom Project Podcast, I explore: How identity isn’t fixed—it’s shaped by your environment. Why the people, habits, and ideas around you are rewiring your brain. How to deliberately shape yourself into the person you want to become. If you’ve ever felt stuck in old patterns, this episode will show you how to break free. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 22, 2025 • 4min

Mental Edge 77: Endlessly distracted? This is for you

I watched a family fall apart in real-time. For two hours, a couple sat at dinner, glued to their phones—completely ignoring their teenage son, who was just waiting to be seen. It was heartbreaking. But here’s the thing: we’re all guilty of this in some way. In this episode of The Freedom Project Podcast, I share: The silent tragedy of distraction and how it’s stealing life from us. Why the most important moments of our lives often feel unimportant. How to actually be present before it’s too late. Because if you don’t stop and pay attention to this moment—one day, you’ll wake up and realise you missed everything that mattered. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 21, 2025 • 4min

Mental Edge 76: If success feels hard, try this

What happens when success feels forced? On a cold February night in Shepherd’s Bush, I watched Warren Zeiders perform at the O2. And while the gig was solid, something felt off. It didn’t feel like art—it felt like an act. In this episode of The Freedom Project Podcast, I break down: The hidden cost of inauthenticity in high performance. Why forcing a persona that isn’t you leads to burnout. How aligning with true purpose creates effortless effort. If you’re tired of feeling like you have to play a role to succeed, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 20, 2025 • 4min

Mental Edge 75: The Royal Marines taught me this about fear

There’s a huge misconception about elite performers. People think they don’t feel fear. But the truth? They feel it just as much as anyone else. They’ve just trained themselves to respond differently. In this episode of The Freedom Project Podcast, I share a powerful lesson from Royal Marine training about fear, why avoiding it keeps you trapped in mediocrity, and how to train yourself to push past it. Tune in to discover: The real reason fear holds people back. How elite performers handle fear differently. A simple three-step process to break through fear and start living fully. If fear has been stopping you from taking action, this episode will show you how to take your power back. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 19, 2025 • 4min

Mental Edge 74: The real reason you feel stuck (it’s not your fault)

If you feel like you can’t change, it’s probably not because you’re not trying hard enough. It’s because you’ve been given the wrong tools. In this episode of The Freedom Project Podcast, I break down: Why podcasts, books, and business coaches often fail to create real change. The two things you actually need to grow. How to escape the quick-fix trap and start training your mindset properly. If you’re sick of consuming endless self-improvement content without results, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 18, 2025 • 4min

Mental Edge 73: I made £20k in a month. It wasn’t what I expected.

I thought making £20,000 in a month would make me feel successful. For about two weeks, it did. Then I realised I had sacrificed my freedom in the process. In this episode of The Freedom Project Podcast, I share the story of how I went from chasing money to optimising for real freedom—and why that shift made my business easier, simpler, and more profitable than ever before. Tune in to discover: The hidden cost of chasing money at the expense of everything else. Why mental fitness—not business tactics—created real success. How to design a life that gives you freedom, not just revenue. If you’re stuck in mindless hustle mode, this episode will shift your perspective. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 17, 2025 • 4min

Mental Edge 72: The 3 Enemies of Freedom (Avoid Them at All Costs)

If you want true freedom, there are three enemies you need to watch out for. Because these three mindsets will ruin your potential before you even realise it’s happening. In this episode of The Freedom Project Podcast, I break down: The woo-woo spiritualists who convince you to stop trying. The emotionless hustlers who tell you success is just about shutting down feelings. The mental health narrative that traps ambitious people in mediocrity. And most importantly—how to escape all of them and actually thrive. If you’re ready to step up and take control of your life, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 16, 2025 • 3min

Mental Edge 71: You don’t get another shot at this life

Are you living fully—or just living safely? In this episode of The Freedom Project Podcast, I share the story of a mate who’s got everything society says should make him happy—but deep down, he knows something’s missing. Because he made the trade most people don’t realise they’re making. Tune in to discover: The devil’s bargain that keeps people stuck in a life they don’t actually love. Why the pursuit of safety and security can be a trap. How to break free and actually start living. If you’re ready to stop playing small and start embracing your real adventure, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!
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Feb 15, 2025 • 4min

Mental Edge 70: Why I force myself to show up online

Last week, one of my TikToks blew up—half a million views, thousands of comments. And I hated it. In this episode of The Freedom Project Podcast, I talk about why I force myself to show up online—even though I hate being in the spotlight. Because there’s something far more important at play. Tune in to discover: The real reason I keep showing up, despite wanting to disappear. The hidden trap that keeps people stuck in mediocrity. The kind of freedom no one talks about—but that actually matters most. If you’re ready to stop settling and start making today count, this episode is for you. Connect with Tom: Instagram: @tomfoxley Website: www.tomfoxley.me If this episode hit home, share it with someone who needs to hear it!

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