

The Freedom Project
Tom Foxley, Mental Fitness Coach for Business Owners
Do you crave freedom & want to hit peak mental fitness?
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
Episodes
Mentioned books

Apr 28, 2023 • 47min
S2E29 : All things mental health w/ Dr. Mike Banna
Dr. Mike Banna is a GP, a co-host on the Fitness Unfiltered Podcast, and proactively brings much needed balance, truth and realism to topics across medicine and fitness.
In this episode, Dr. Mike and myself cover all things mental health.
We take a deep dive into mental wellness, mental fitness and mental illness.

Apr 26, 2023 • 10min
S2E28: My Exact 4-Step Mindset Prep Formula For CrossFit Comps
Today I’m going to unveil the four stages I always take athletes through before they have a competition.
Naturally, there are some things I add on if required, but these are the essential steps that are always included.
Most athletes rely on luck as their pre-lift routine, and luck isn’t a strategy.
This is why so many athletes feel like they didn’t give the best they possibly could. They end up disappointed and frustrated at their poor showing.
‘Fail to prepare, prepare to fail’ and all that…
So I developed these 4 steps to ensure athletes perform at their best.

Apr 19, 2023 • 11min
S2E27: The Masters Athlete Mindset Manifesto
As a masters athlete, your approach to training your mindset will be different to non-masters athletes.
There are three main considerations I take when working with a masters athlete. Today, I’m going to show you what they are.
The mistake I used to make was treating everyone the same in their mindset training. Turns out mindset is one-size-fits-one. Your age plays a factor in that.
Today, I’ll explain how being a masters athlete affects what you focus on, the total amount of time you spend training your mindset, and how to focus on your unique challenges.

Apr 14, 2023 • 51min
S2E26: Pursuing Excellence with Dan Williams, Founder of WIT
Dan Williams is the founder of "Whatever It Takes" (WIT), a fitness apparel and equipment company based in London, UK. WIT is known for designing and producing high-quality clothing and accessories for athletes and fitness enthusiasts, as well as for its collaborations with popular fitness brands like Nike and Reebok.
Dan Williams is also a CrossFit athlete and coach, and he has been involved in the CrossFit community for many years. In addition to running WIT, he has competed in numerous CrossFit competitions and has coached athletes at all levels of the sport.

Apr 12, 2023 • 34min
S2E25: Mastering Mindset w/ McCoy Turner
McCoy Turner joins Tom on today’s Limitless Athlete Podcast to discuss the exact process he used to train his mindset.

Apr 5, 2023 • 14min
S2E24: 3 Killer Ways For CrossFit Athletes To Completely Flip Their Mindset
If you look at your training & competing in the same way for the rest of your life, you will not change your mindset. Changing your mindset is about changing your perspective.
Today, I’m going to show you 3 ways you can flip your mindset instantly. Each offers a complete reframe around your mindset & can help you break free from your mindset blocks.
Once you’ve listened to this, you’ll understand why you’ve failed to change your mindset so far. You’ll also know what to do about it this time.

Mar 29, 2023 • 10min
S2E23: 10x Your CrossFit Mindset: Tips For Greater Gains
Today, I’m going to give you the truth. Honestly, this isn’t the sexy stuff. I anticipate this blog will get way fewer views than most of my stuff, but it’s the truth behind strong mindset foundations.
If you’re going to push yourself, your mindset better be built on strong foundations.
Without strong mindset foundations, you’ll find yourself going round and round in circles; perpetually falling into the same old trap and wondering why you can’t change your mindset.
When I start working with athletes, they want to jump into the shiny stuff straight away: pre-lift routines and the like.
I’ll be honest with you for a moment - if you haven’t got a decent foundation of mindset, most of that will fall flat on its face.
Here are the foundational mindset requirements.
Get these right and you’ll close the gap between you and your potential.
Get them wrong and you’ll always be stagnated.

Mar 22, 2023 • 13min
S2E22: The forbidden five: 5 mindset faults that destroy crossfitters
Whether you are proud of the athlete you become or not, depends entirely on your mindset. Not your physical capacity.
Think about your mindset as the thing which determines the gap between the level you perform at and your potential.
Someone else wrote this better than me:
Performance = potential - interference.
In my time coaching crossfit athletes mindset, I’ve located five extremely common problems which hold athletes back from their potential: the forbidden five.
Today, I’m going to help you figure out which one of these five is holding you back the most.
If you don’t know the belief holding you back, you will always be limited by it, but you probably won’t be able to see it.
“Until the unconscious becomes conscious, it will rule your life and you’ll call it fate.” C.G. Jung
Today we’re going to cover:
Why you can’t meet the standards you set for yourself
Why you don’t believe in yourself
Why you feel like the outsider
Why you can’t change your mindset
Why you feel it’s fine for someone else, but not for you

Mar 15, 2023 • 11min
S2E21: Why Athletes Stay Frustrated
I see 7 big reasons CrossFit athletes stay frustrated with poor performances.
If you consistently finish up comps or workouts second guessing your effort. Or look back at months of training and realise you haven’t come as far as you’d like. Or are just frustrated at how slowly you’re improving, this is for you.
Especially if you have a hunch that your body isn’t the limiting factor, it’s probably your mind.
Today, I’m going to let you know the 7 traps that I see athletes falling into time and again.
If you fall into one of these 7 traps, your mindset will suffer, and so will your performance.

Mar 8, 2023 • 14min
S2E20: Debriefing The CrossFit Open: Making Mindset Moves
In this podcast I’m going to explain how I debrief CrossFit Open performances with my athletes to help train their mindset.
This ensures no matter the result, they can use The Open to be better than they were before.
Before we get started, I need to reiterate something:
The quickest way to make The Open a complete failure is to learn nothing from it.
No matter if it went well or poorly, you stop growing when you stop learning.
The biggest mistake athletes can make right now (or after any comp) is failing to reflect on it by rushing onto the next thing.
I’ve found that if athletes go through this process they never regress. Of course, there’s some more depth I hit whilst in conversation with them, but these are my starting points
A mindset debrief comes in the following parts:
Praising the positive intentionally
Growing from setbacks and disappointments
Increasing your self awareness
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