eCommerce Podcast

Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce.Key Takeaways:1. E-commerce PPC Strategies: Phil Byrne highlights the importance of Google Shopping and remarketing in e-commerce, emphasising the use of YouTube and Meta for effective lead generation. He shares insights on adapting PPC strategies for digital products, focusing on search-driven campaigns and utilising educational content to solve consumer problems.2. Tailored Advice for Different Business Stages: For startups, Phil suggests starting with standard shopping or search campaigns and considering agency assistance as sales grow. He advises established brands to focus on differentiating their products, especially on competitive platforms like Amazon, highlighting the need for a unique approach in each business phase.3. The Power of Data in PPC: Emphasising the significance of understanding data and analytics, Phil recommends acquiring Google Ads and Google Analytics certifications. This knowledge is crucial for efficiently managing PPC campaigns and making informed decisions, reinforcing the idea that data is a key player in the success of any PPC strategy.ABOUT PHIL:Diving into the digital realm since '99 with a melody in his step, he pioneered one of the world's unique commission-based PPC agencies in 2008. This vintage digital aficionado has collaborated with top-notch entrepreneurs and propelled numerous projects to the skies. He's got a treasure trove of secrets and tales from his adventures to unveil!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Step into the e-commerce growth with guest, Ian Hammersley and host, Matt Edmundson as they dissect the numbers that power successful online businesses. In this insightful episode they reveal the seven unexpected KPIs that could catapult your e-commerce store beyond the £10 million mark. Forget surface-level strategies; it's what lies beneath that counts. Tune in to master the art of scaling in the relentless digital marketplace, and turn your e-commerce venture into a towering success.Here's a snapshot of the key insights shared:The critical role of mathematics in e-commerce scalability, highlighting how margins, average order value, and lifetime customer value are vital indicators of a brand's potential to scale.The importance of knowing and monitoring unexpected yet logical Key Performance Indicators (KPIs) that can dramatically influence e-commerce growthThe vast potential of the American market, where even niche products like hosepipe ends can generate multimillion-dollar revenues, vastly outstripping similar markets in the UK.Ian and Matt Edmundson, share anecdotes about the unique challenges and opportunities in smaller markets like New Zealand, where lower competition can be both a blessing and a curse due to the limited consumer base.ABOUT IAN:Ian Hammersley is a standout entrepreneur, celebrated as a finalist for the Great British Entrepreneur Awards in 2014. With a knack for ecommerce, he enthralls global directors of mammoth online businesses through lively keynote speeches, while his bestselling book, 'Ultimate Guide To E-commerce Growth,' showcases his seasoned strategies. Beyond print, Ian co-hosts the buzzing Hammersley Brothers Ecommerce Podcast, sharing ecommerce gold with thousands worldwide every week.------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

🎯 Have you ever wondered why your online ads hit the mark sometimes and miss by miles at others? The answer lies in the volatile world of data targeting. Tune into our electrifying episode "Unpacking the Volatility of Data Targeting in Social Media and AdTech" and unravel the mystery. From new frontiers of data specificity to precision targeting of audiences smaller than a closet space, get ready for a wild ride through the heart of modern marketing!🎯 Key Insights:Strategic Marketing TouchdownsKickoff with host Matt Edmundson, who merges the strategy and spectacle of Kansas City Chiefs football with savvy e-commerce marketing tactics – all about finding and scoring with the right audience, both on the field and online.Specificity Inc. UncoveredDive into Specificity Inc.'s approach post-AI firm acquisition and the critical debate: Is the future of marketing AI-driven or will human intuition hold the field?Data Modeling vs. Platform DependenceSpotlight the shift from broad CPM models to data modeling precision, addressing the marketing industry’s overreliance on platforms and the need for a strategic return to analytics-driven insights.The Contextual Data GameExplore the power move of contextual data layering, as targeting requires more than a user's superficial interests—it’s about understanding the story behind the data.Analytics: The True Conversion PlayUnpack the pitfalls of big data infatuation leading to "sloppy audiences" and the crucial role of real-time analytics in driving conversions with laser-focused targeting strategies.Pickpocket PrecisionDiscover the innovative 'Pickpocket' tool, which targets potential customers with the precision of a 3-foot radius, showcasing the shift to hyper-targeted advertising.ABOUT JASON:Jason A. Wood, the digital marketing maestro who doesn't just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like 'Pickpocket.' From leading start-ups to winning awards, he's the guy who's turning heads and rewriting rulebooks.------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights. 🎯 Key Insights:It's the holiday season! Adapt and capitalise on relevant holidays.Be ahead of the game. Launch Valentine's promos in January, not February!Mother’s Day, Father’s Day, back-to-school, and more: these occasions boost your business.US sellers: Don’t miss Halloween, Thanksgiving, and Christmas from September to December.By syncing with the holiday spirit, we've slashed costs and attracted more shoppers.Remember to constantly measure conversion rates.Don't shy away from revisiting content.Avoiding old blog topics? Think again!Topics evolve; revisit and refresh them for today’s audience.ABOUT FIONA:Fiona Allman-Treen, the web wizard and growth guru, is the creative force behind the globally recognised Hastings-based agency, FAT Promotions Ltd. Famous for fusing strategic website design and software systems to fuel businesses and charities worldwide, she's a champion for young entrepreneurship. And when she's not crafting the internet, she's strumming the ukulele just for fun!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Discover the importance of vigilant monitoring and precision in measurement for enduring success. Uncover the aftermath of overlooking optimization and its impact on revenue. Unwrap the mystery of target contribution margins and communication with marketing agencies. Learn how to harness 'imperfect' data to discern the pulse of your business. Navigate the lesser-known pathways of business metrics and adjust your business sails monthly for the fast lane.

Discover the five essential steps to a successful product launch with Dylan Lam, as he shares his expert insights on how to unleash the power of content marketing, connect the dots in product research, and utilise platforms like Kickstarter for maximum impact.

Are you struggling to connect with the elusive Gen Z audience on TikTok and Snapchat? Look no further!In this episode of our eCommerce Podcast, we delve deep into the world of Gen Z and uncover the insider tips and tricks to dominate these popular platforms. From unleashing your creativity without a film crew or high-end camera to understanding the power of short-form content and swipe culture, our expert guests share invaluable insights that will revolutionize your approach to social media marketing.

Are we witnessing the death of traditional email marketing? Dive in as Damon reveals how AI might be the game-changer we never knew we needed, especially in the fever pitch of Black Friday.

Are influencers becoming the new storefronts of our digital age? Dive into a conversation that explores how trust, personalization, and the rise of direct-to-consumer shopping are reshaping the very fabric of e-commerce. Discover how a world once dominated by brands is now bending to the authenticity of influencer recommendations. The future of online shopping is here, and it's more personal and dynamic than ever before.

Discover how you can master the ecommerce journey with Nahar Geva as he reveals his proven step-by-step formula to go from breaking even to financial independence in the world of online marketplaces! Don't miss out on these invaluable insights!